2007 Chrysler U.S. Sales Archive

Chrysler Group Announces June 2007 U.S. Sales and International Sales Highlights

  • Chrysler Group car sales rise 55 percent fueled by “Maximize Your Miles” program 
  • Jeep® brand up 19 percent 
  • Jeep Wrangler increases 93 percent 
  • Dodge Charger gains 19 percent 
  • Inventory down by 25 percent or 162,266 units 
  • Sales outside of North America up 21 percent -- highest month ever
Auburn Hills, Mich. July 2, 2007 - Chrysler Group reported sales for June 2007 of 183,347 units; down 1 percent compared to June 2006 with 185,946 units. All sales figures are reported unadjusted.

“In a challenging market, Chrysler Group had softer sales in June than a year ago. We saw strong customer interest in our newly launched, fuel efficient models,” said Darryl Jackson, Vice President – U.S. Sales. “Supported by the fuel economy message of our ‘Maximize Your Miles’ program, Chrysler continued to show strong car sales with an increase of 55 percent over the previous year.”

Chrysler brand car sales in June were up 104 percent year-over-year, while Dodge brand car sales increased 30 percent. Chrysler Group’s offerings in the car segment include the Chrysler Sebring Sedan and Sebring Convertible, the Chrysler 300, the Dodge Avenger, Dodge Caliber and Dodge Charger.

Jeep brand sales continued to increase in June and posted a gain of 19 percent over the previous year. This result was again driven by the continuously strong Jeep Wrangler and Jeep Patriot. Jeep Wrangler and Wrangler Unlimited posted sales of 10,952 units, up 93 percent compared to June 2006 with 5,674 units. The Jeep Patriot also kept its momentum and finished June with sales of 4,633 units, up 3 percent from May 2007. The vehicle is one of Chrysler Group’s recently introduced models that achieve 30 miles per gallon or better in highway driving. In addition, the Jeep Grand Cherokee also posted a gain of 3 percent year-over-year.

The Chrysler Sebring Convertible finished the month with sales of 3,759 units which is 22 percent over May 2007. The recently launched redesigned model offers what no other convertible has offered before — three automatically latching convertible top options: vinyl, cloth and a body-color painted steel retractable hard top, all of which can be retracted with a push of a button on the key fob.

Sales of the Dodge Charger increased in June by 19 percent with 11,529 units compared to 9,710 units in the previous year.

“As our strong car sales in May and June demonstrate, our ‘Maximize Your Miles’ program resonated well with customers,” said Michael Keegan, Vice President – Volume Planning and Sales Operations. “Moving forward, Chrysler Group will extend its low-rate financing plus additional bonus cash in July, with a 0% APR offering for 60 months on select models. These great value packages were successful in the recent months as well.”

Chrysler Group finished the month with 485,429 units of inventory, or a 71-day supply. Inventory is down by 25 percent compared to June 2006 when it was at 647,695 units.

Posting its highest month ever of sales outside of North America and sustaining 25 consecutive months of year-over-year sales gains; Chrysler Group's International monthly sales increased 21 percent to 22,901 units in June 2007 compared to 18,971 units in June 2006.

“The strength of our new product portfolio coupled with the support of our dealer network outside North America is driving the growth we have seen so far this year,” said Thomas Hausch – Vice President of International Sales. “We expect to maintain the double digit growth this year, including record export numbers, and continue to strategically grow production volumes and sales outlets outside North America for all three brands.”

DaimlerChrysler Corporation U.S. Sales Summary Thru June 2007

 

      Month Sales

DR %

Vol %

      Sales CYTD

DR %

Vol %

Model

Curr Yr

     Pr Yr 

Change

Change

Curr Yr

Pr Yr  

Change

Change

Sebring

10,249

1,329

643%

671%

49,046

42,669

13%

15%

300

11,796

9,140

24%

29%

62,995

73,135

-15%

-14%

Crossfire

1,708

364

352%

369%

6,252

5,221

18%

20%

PT Cruiser

10,047

14,693

-34%

-32%

53,192

70,153

-25%

-24%

Aspen

1,846

0

0%

0%

12,778

0

0%

0%

Pacifica

3,861

6,516

-43%

-41%

32,363

42,468

-25%

-24%

Town & Country

8,151

19,944

-61%

-59%

75,102

88,887

-17%

-16%

CHRYSLER BRAND

47,658

51,986

-12%

-8%

291,728

322,533

-11%

-10%

Compass

3,393

0

0%

0%

22,205

0

0%

0%

Patriot

4,633

0

0%

0%

14,969

0

0%

0%

Wrangler

10,952

5,674

86%

93%

65,651

35,265

84%

86%

Liberty

8,554

12,155

-32%

-30%

50,114

70,106

-29%

-29%

Grand Cherokee

10,968

10,688

-1%

3%

60,461

72,871

-18%

-17%

Commander

6,100

8,958

-34%

-32%

33,742

39,674

-16%

-15%

JEEP BRAND

44,600

37,475

15%

19%

247,142

217,916

12%

13%

Neon

0

848

-100%

-100%

0

16,381

-100%

-100%

Caliber

10,815

12,098

-14%

-11%

59,379

43,694

34%

36%

Stratus

0

778

-100%

-100%

1,478

48,564

-97%

-97%

Avenger

8,261

0

0%

0%

40,628

0

0%

0%

Charger

11,529

9,710

14%

19%

65,972

59,005

10%

12%

Viper

22

106

-80%

-79%

249

743

-67%

-66%

Magnum

2,523

2,281

7%

11%

15,988

22,013

-28%

-27%

Dakota

4,812

7,120

-35%

-32%

29,155

40,497

-29%

-28%

Ram P/U

31,114

32,375

-7%

-4%

185,257

183,174

0%

1%

Caravan

9,342

21,937

-59%

-57%

103,562

125,813

-19%

-18%

Durango

5,277

7,366

-31%

-28%

28,905

38,871

-27%

-26%

Nitro

5,768

0

0%

0%

37,212

0

0%

0%

Sprinter

1,626

1,866

-16%

-13%

6,438

10,342

-39%

-38%

DODGE BRAND

91,089

96,485

-9%

-6%

574,223

589,097

-4%

-3%

 

 

 

TOTAL CHRYSLER GROUP

183,347

185,946

-5%

-1%

1,113,093

1,129,546

-3%

-1%

 

 

 

          TOTAL CG CAR

55,498

35,739

50%

55%

293,219

296,527

-2%

-1%

          TOTAL CG TRUCK

127,849

150,207

-18%

-15%

819,874

833,019

-3%

-2%

Selling Days

27

26

 

 

154

152

 

 

Global Sales Reporting & Analysis
July 3, 2007




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