Dodge Newsroom

Fifth Annual 'Roadkill Nights Powered by Dodge' Brings Legal Drag Racing and Thrill Rides Back to Woodward Avenue

June 20, 2019 Returning to kick off cruise week for 2019, MotorTrend Group’s "Roadkill Nights Powered by Dodge," Aug. 9-10, is growing even bigger this year with the addition of Friday night activities, while bringing back legal street drag racing that will lay some rubber down on the iconic Woodward Avenue pavement on Saturday.

Dodge Powers to Top 10 in J.D. Power 2019 U.S. Initial Quality StudySM

June 19, 2019 Dodge had an improvement of an 8 percent growth in the brand's initial quality score from last year's study. Dodge also placed in the industry’s top 10 at No. 8 overall, which marks the brand’s highest ranking ever.

Visual Performance: Dodge//SRT Adds “Blacked Out” Octane Edition to 2019 Dodge Charger SRT Hellcat Lineup

June 4, 2019 The legendary story of the Dodge Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world, continues to grow with the arrival of the limited-edition 2019 Dodge Charger SRT Hellcat Octane Edition.

FCA US LLC announces pricing on Chrysler Pacifica, Pacifica Hybrid and Dodge Grand Caravan 35th Anniversary Edition Models

May 29, 2019 Thirty-five years after creating the minivan segment, FCA US LLC continues to deliver bold style, functionality, versatility, technology and great value, today announcing pricing on its 35th Anniversary Edition on Chrysler Pacifica, Pacifica Hybrid and Dodge Grand Caravan models.

Bob Bondurant School of High Performance Driving Purchased by Stig Investments; Sponsorship Continues With Dodge//SRT

May 20, 2019 The Bob Bondurant School of High Performance Driving, Inc. has new owners. Stig Investments, Inc., a group of entrepreneurs who are racing enthusiasts and automobile collectors, announced today it has finalized its purchase of the performance racing school, which carries the name of legendary driver Bob Bondurant.

Back in Action: Dodge//SRT Defends Truck/SUV Class Win in 2019 One Lap of America

May 2, 2019 This year’s 2019 Tire Rack One Lap of America Presented by Grassroots Motorsports Magazine kicks off May 4 in South Bend, Indiana, and Dodge//SRT is defending the Dodge Durango SRT’s 2018 One Lap truck/SUV class title, upping its game with a new Durango SRT Pursuit concept called “Speed Trap.”

2019 Dodge Challenger Wins Top Honors as 'Car of Texas' and 'Performance Car of Texas'; Chrysler Pacifica Wins 'Family Car of Texas' from Texas Auto Writers Association

April 17, 2019 The 2019 Dodge Challenger took the highest award as the Car of Texas at the annual Texas Auto Roundup hosted by the Texas Auto Writers Association (TAWA), while the 2019 Chrysler Pacifica and 2019 Alfa Romeo Giulia Quadrifoglio also picked up key honors.

Licensed to Drag: 2019 Dodge Challenger R/T Scat Pack 1320 “Angry Bee” Approved for NHRA Stock and Super Stock Competition

April 16, 2019 The drag-oriented, street-legal 2019 Dodge Challenger R/T Scat Pack 1320 is now National Hot Rod Association (NHRA) approved. The Dodge Challenger R/T Scat Pack 1320 was recently given the green light to be modified for competition in NHRA Stock and Super Stock Sportsman class competition for the 2019 season.

All-American Performance: Dodge Salutes U.S. Armed Forces with Stars & Stripes Edition on Challenger and Charger

April 11, 2019 Dodge, America’s performance brand, is celebrating the men and women of the U.S. armed forces by introducing the Stars & Stripes Edition on select Challenger and Charger models. The all-new package will be on display at the 2019 New York International Auto Show.

Dodge 'Most Loved” Automotive Brand on Facebook

April 9, 2019 The Dodge brand doesn’t just break records on the track, it also crossed the Facebook finish line in 2018 as the most “loved” automotive brand, according to a study by Crisp. Dodge came out on top in 2018 through posts that celebrate the brand’s passion for high-octane muscle and irreverence, coupled with a heavy dose of humor.

19th Annual NHRA Dodge HEMI® Challenge Set to Return to Iconic U.S. Nationals

March 28, 2019 The Dodge//SRT brand will return as title sponsor of the NHRA Dodge HEMI® Challenge, marking the 19th consecutive year of FCA US LLC sponsorship of the popular NHRA Sportsman event at the historic NHRA U.S. Nationals.

Dodge Brand Launches “Muscleville” Marketing Campaign

March 6, 2019 The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout the month of March.

MotorWeek Announces Dodge Challenger SRT Hellcat Redeye and Ram 1500 as 2019 Drivers’ Choice Award Winners

February 7, 2019 MotorWeek, television's original automotive magazine series, today announced the 2019 Dodge Challenger SRT Hellcat Redeyeand all-new 2019 Ram 1500 are winners of the Drivers’ Choice awards for “Best Performance Car” and “Best Pickup Truck.”

Dodge//SRT, Mopar Add NHRA National Event Title Sponsorships at Houston and Las Vegas Races

February 1, 2019 Dodge//SRT and Mopar announced today a partnership with Pennzoil to pump up participation in the National Hot Rod Association (NHRA), doubling their number of event title sponsorships for the 2019 season.

How Sublime: Heritage-inspired High-impact Green Is Back For 2019 Dodge Challenger and Dodge Charger

January 30, 2019 Despite the polar vortex, Dodge//SRT is looking ahead to brighten things up just in time for the spring muscle car season by bringing back the heritage-inspired color Sublime. For the first time ever, Sublime is available on Charger Scat Pack, Charger SRT Hellcat and Challenger Widebody models. Sublime is also returning to the Challenger T/A for the first time since 1970.

Dodge//SRT and Mopar Announce Multiyear Partnership Extension With Don Schumacher Racing

January 24, 2019 Dodge//SRT and Mopar are continuing their partnership with Don Schumacher Racing (DSR) with the announcement of a new multiyear sponsorship agreement to kick off the 2019 NHRA Mello Yello Drag Racing Series season.

Jeep® Wrangler and Dodge Charger Earn 2019 Best Resale Value Awards

January 23, 2019 Kelley Blue Book has named the 2019 Jeep® Wrangler and the 2019 Dodge Charger winners of its Best Resale Value Awards. Jeep Wrangler has been named Best Resale Value in its class and ranked on the Top 10 list. The Dodge Charger also earned a Best Resale Value Award in the Full-Size Car category.

Dodge//SRT Brand and The LEGO Group Launch New LEGO® Speed Champions Building Set Featuring 2018 Dodge Challenger SRT Demon

January 2, 2019 Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The initiative includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

Dodge//SRT and Mopar Renew Commitment to NMCA Competitors for 2019 Season

December 6, 2018 Dodge//SRT and Mopar have announced a renewed commitment to National Muscle Car Association (NMCA) competitors for the 2019 season. For the second consecutive year, the brands will offer racers in model-year 2005 and newer FCA US LLC vehicles complimentary entry in the NMCA Dodge/Mopar HEMI® Shootout category, providing performance enthusiasts a sanctioned and secure drag strip environment.

‘NHRA on Fox – Powered by Dodge’ Livestream Broadcast Set for 2018 PRI Trade Show

December 4, 2018 The Dodge brand is fired up for the 2019 race season, bringing the 2018 Performance Racing Industry (PRI) Trade Show right to enthusiasts and race fans as official sponsor of NHRA livestream coverage from the annual event, scheduled for December 6-8 at the Indiana Convention Center in downtown Indianapolis.

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