2007 Chrysler U.S. Sales Archive

Chrysler Group Announces March 2007 U.S. Sales

  • Dodge Ram light duty pick-up truck up 15 percent
  • Jeep® brand up 4 percent in March and up 5 percent for the first quarter
  • Jeep Wrangler sales of 13,397 units mark the vehicles' best month ever
  • Vehicle inventory significantly reduced year-over-year by approximately 107,000 units or 18 percent
  • Chrysler Town & Country and Dodge Caravan/Grand Caravan with no-extra-charge DVD system in April - Minivan Month follows successful 'National Truck Month' 
Auburn Hills, Mich. April 2, 2007 -

Chrysler Group reported sales for March 2007 of 206,435 units; down 5 percent compared to a very strong March 2006. All sales figures are reported unadjusted.

“In a flat to slightly down industry, our sales decline of 5 percent compares to a March 2006 that was our best month of March in four years,” said Steven Landry, Vice President, Sales and Field Operations. “With strong monthly sales of the Dodge Ram light duty pick-up truck, the Dodge Avenger and Nitro along with Jeep® brand sales up 4 percent, we surpassed our own expectations.”

The Dodge Nitro had its strongest month ever since the introduction of the model in October 2006 and posted sales of 7,532 units in March. The all-new Dodge Avenger finished the month with sales of 9,026 units. The vehicle is just one of Chrysler Group’s recently introduced fuel-efficient offerings that achieve 30 miles per gallon or better in highway driving.

Two other Dodge brand car models also had a strong month: Dodge Caliber sales increased 32 percent over March 2006 with sales of 8,634 units. The Dodge Charger gained 41 percent over last year and posted sales of 12,707 units (March 2006: 9,023 units).

Jeep brand sales were up 4 percent in March with 45,335 units sold. The Jeep Compass (3,802 units), Jeep Patriot (2,109 units) and the continuously strong Jeep Wrangler and Wrangler Unlimited with an increase of 64 percent over March 2006 and sales of 13,397 units contributed to the overall gain for the brand. March 2007 marks the best month ever in the Jeep Wrangler's history.

For the first quarter 2007, the Jeep brand posted an increase of 5 percent over the first three months last year with 118,472 units sold (2006: 112,951 units).

Improved Dealer Relations

Chrysler Group’s Sales organization, led by President and CEO Tom LaSorda, proceeded in the first quarter to intensify dealer relations and communications.

“We continue to deliver on our promise to spend more time with our dealers, and make their profitability a priority,” said Tom LaSorda. “One important achievement in the month of March was that our vehicle inventory was down by more than 100,000 units compared to the previous year – in-line with the guidance we gave earlier.”

Minivan Month in April

With ‘National Minivan Month’ in April, Chrysler Group continues to focus its Marketing approach and incentive offerings on its vehicles’ strong product features.

“Combined with a competitive vehicle pricing, we will feature a no-extra-charge DVD system for our Chrysler Town & Country, Dodge Caravan and Dodge Grand Caravan minivans," said Michael Manley, Vice President, Sales and Dealer Operations. "The Minivan Month follows a successful ‘National Truck Month’ in which our no-extra-charge HEMI® engine upgrade contributed to another 15 percent gain in sales for the Dodge Ram light duty pick-up truck – following two already strong months in 2007.”

Chrysler Group finished the month with 499,771 units of inventory, or a 68-day supply. Inventory is significantly down by 18 percent compared to March 2006 when it was at 606,734 units.

DaimlerChrysler Corporation U.S. Sales Summary Thru March 2007

 

Month Sales

DR %

Vol %

Sales CYTD

DR %

Vol %

Model

Curr Yr

Pr Yr

Change

Change

Curr Yr

Pr Yr

Change

Change

Sebring (vehicle line total)

8,306

9,706

-17%

-14%

20,935

27,104

-25%

-23%

   Sebring Sedan

7,908

6,106

25%

30%

20,145

17,393

13%

16%

   Sebring Convertible

398

3,513

-89%

-89%

790

9,500

-92%

-92%

300

11,376

12,901

-15%

-12%

30,376

39,332

-25%

-23%

Crossfire

678

523

25%

30%

2,281

1,394

59%

64%

PT Cruiser

8,531

10,224

-20%

-17%

25,333

32,526

-24%

-22%

Aspen

2,896

0

0%

0%

7,244

0

0%

0%

Pacifica

6,438

9,781

-37%

-34%

16,432

23,544

-32%

-30%

Town & Country

13,649

15,998

-18%

-15%

36,871

38,988

-8%

-5%

CHRYSLER BRAND

51,874

59,133

-15%

-12%

139,472

162,888

-17%

-14%

Compass

3,802

0

0%

0%

11,838

0

0%

0%

Patriot

2,109

0

0%

0%

2,928

0

0%

0%

Wrangler

13,397

8,180

58%

64%

31,591

17,683

74%

79%

Liberty

9,634

13,219

-30%

-27%

24,363

35,424

-33%

-31%

Grand Cherokee

10,398

14,184

-29%

-27%

30,856

40,567

-26%

-24%

Commander

5,995

7,977

-28%

-25%

16,896

19,277

-15%

-12%

JEEP BRAND

45,335

43,560

0%

4%

118,472

112,951

2%

5%

Neon

0

4,068

-100%

-100%

0

11,422

-100%

-100%

Caliber

8,634

6,541

27%

32%

27,206

7,938

234%

243%

Stratus

419

10,058

-96%

-96%

942

30,666

-97%

-97%

Avenger

9,026

0

0%

0%

15,515

0

0%

0%

Charger

12,707

9,023

36%

41%

30,923

28,908

4%

7%

Viper

54

147

-65%

-63%

153

369

-60%

-59%

Magnum

2,983

4,898

-41%

-39%

8,425

13,357

-39%

-37%

Dakota

6,411

8,165

-24%

-21%

15,399

19,008

-21%

-19%

Ram P/U

38,301

38,709

-5%

-1%

91,313

90,386

-2%

1%

Caravan

17,921

24,733

-30%

-28%

52,889

58,624

-12%

-10%

Durango

4,362

5,317

-21%

-18%

14,590

20,909

-32%

-30%

Nitro

7,532

0

0%

0%

19,697

0

0%

0%

Sprinter

876

2,060

-59%

-57%

2,253

4,818

-54%

-53%

DODGE BRAND

109,226

113,719

-7%

-4%

279,305

286,405

-5%

-2%

 

 

 

TOTAL CHRYSLER GROUP

206,435

216,412

-8%

-5%

537,249

562,244

-7%

-4%

 

 

 

          TOTAL CG CAR

52,625

54,033

-6%

-3%

131,086

150,409

-15%

-13%

          TOTAL CG TRUCK

153,810

162,379

-9%

-5%

406,163

411,835

-4%

-1%

Selling Days

28

27

 

 

77

75

 

 

Global Sales Reporting & Analysis
April 3, 2007



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