2007 Chrysler U.S. Sales Archive

Chrysler Group's April 2007 U.S. Sales Rise 2 Percent

  • Jeep® brand up 29 percent led by Jeep Wrangler and Jeep Patriot
  • Chrysler and Dodge minivans up 10 percent with momentum from “National Minivan Month” in April
  • Five-star crash test-rated Dodge Ram pick up rises 2 percent in competitive segment
  • Chrysler Sebring sedan rises 56 percent
  • Inventory down by 18 percent and more than 100,000 units
Auburn Hills, Mich. April 30, 2007 - Chrysler Group reported sales for April 2007 of 193,104 units; up 2 percent compared to April 2006 with 190,095. All sales figures are reported unadjusted.

“Chrysler Group increased sales in April based on a solid retail performance – despite two less selling days than in the previous year and a challenging market environment,” said Steven Landry, Executive Vice President – NAFTA Sales, Global Marketing, Service and Parts. “Driven by the continuously strong Jeep® Wrangler and the new Jeep Patriot, sales for the Jeep brand were up significantly by 29 percent.”

Jeep Wrangler and Wrangler Unlimited posted sales of 10,776 units, up 75 percent compared to April 2006 with 6,154 units. The Jeep Patriot continued to gain momentum and finished April with sales of 2,904 units, up 38 percent from March 2007. The vehicle is one of Chrysler Group’s recently introduced fuel-efficient offerings that achieves 30 miles per gallon or better in highway driving.

Driven by Chrysler Group’s “National Minivan Month” in April, sales of the Chrysler Town & Country increased 24 percent compared to the previous year and posted sales of 15,701 units. Dodge Caravan and Grand Caravan finished the month with an increase of 2 percent compared to April 2006 and sales of 23,095 units.

The Dodge Ram pick up truck increased year-over-year sales by 2 percent with sales of 31,503 units in a highly competitive segment and on the heels of an already successful first quarter.

The Chrysler Sebring sedan posted sales of 6,111 units in April, up 56 percent compared to the previous year. The all-new Chrysler Sebring Convertible started with more than 1,400 units into its first month of availability. The redesigned Sebring Convertible offers what no other convertible has offered before — three automatically latching convertible top options: vinyl, cloth and a body-color painted steel retractable hard top, all of which can be retracted with a push of a button on the key fob.

With the continued pressure on gas prices Chrysler Group's incentives in May will focus on the company's full line of cars and small and compact SUVs with the launch of the ‘Maximize Your Miles’ program. The program will communicate the vehicle's fuel economy message across all three Chrysler Group brands. A key part of it will be low-rate finance and additional bonus cash, which will give customers a great package.

Chrysler Group finished the month with 482,786 units of inventory, or a 60-day supply. Inventory is down by 18 percent compared to April 2006 when it was at 586,263 units.

DaimlerChrysler Corporation U.S. Sales Summary Thru April 2007

 

      Month Sales

DR %

Vol %

      Sales CYTD

DR %

Vol %

Model

Curr Yr

Pr Yr

Change

Change

Curr Yr

Pr Yr

Change

Change

Sebring

7,558

7,268

13%

4%

28,493

34,372

-17%

-17%

300

9,136

12,804

-23%

-29%

39,512

52,136

-24%

-24%

Crossfire

746

2,709

-70%

-72%

3,027

4,103

-26%

-26%

PT Cruiser

7,753

10,878

-23%

-29%

33,086

43,404

-24%

-24%

Aspen

1,964

0

0%

0%

9,208

0

0%

0%

Pacifica

8,583

5,691

63%

51%

25,015

29,235

-14%

-14%

Town & Country

15,701

12,629

35%

24%

52,572

51,617

2%

2%

CHRYSLER BRAND

51,441

51,979

7%

-1%

190,913

214,867

-11%

-11%

Compass

3,239

0

0%

0%

15,077

0

0%

0%

Patriot

2,904

0

0%

0%

5,832

0

0%

0%

Wrangler

10,776

6,154

90%

75%

42,367

23,837

78%

78%

Liberty

9,543

9,924

4%

-4%

33,906

45,348

-25%

-25%

Grand Cherokee

9,536

10,506

-2%

-9%

40,392

51,073

-21%

-21%

Commander

5,202

5,301

6%

-2%

22,098

24,578

-10%

-10%

JEEP BRAND

41,200

31,885

40%

29%

159,672

144,836

10%

10%

Neon

0

2,558

-100%

-100%

0

13,980

-100%

-100%

Caliber

9,306

11,236

-10%

-17%

36,512

19,174

90%

90%

Stratus

227

10,932

-98%

-98%

1,169

41,598

-97%

-97%

Avenger

8,214

0

0%

0%

23,729

0

0%

0%

Charger

10,057

9,662

13%

4%

40,980

38,570

6%

6%

Viper

47

141

-64%

-67%

200

510

-61%

-61%

Magnum

2,389

3,812

-32%

-37%

10,814

17,169

-37%

-37%

Dakota

4,106

7,620

-42%

-46%

19,505

26,628

-27%

-27%

Ram P/U

31,503

30,814

11%

2%

122,816

121,200

1%

1%

Caravan

23,095

22,567

11%

2%

75,984

81,191

-6%

-6%

Durango

4,674

5,243

-3%

-11%

19,264

26,152

-26%

-26%

Nitro

5,637

0

0%

0%

25,334

0

0%

0%

Sprinter

1,208

1,646

-20%

-27%

3,461

6,464

-46%

-46%

DODGE BRAND

100,463

106,231

2%

-5%

379,768

392,636

-3%

-3%

 

 

 

TOTAL CHRYSLER GROUP

193,104

190,095

10%

2%

730,353

752,339

-3%

-3%

 

 

 

          TOTAL CG CAR

46,665

58,411

-13%

-20%

177,751

208,820

-15%

-15%

          TOTAL CG TRUCK

146,439

131,684

20%

11%

552,602

543,519

2%

2%

Selling Days

24

26

 

 

101

101

 

 

Global Sales Reporting & Analysis
May 1, 2007




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