Jeep Newsroom

Jeep® Brand Expands Gladiator Lineup With Altitude Model

July 1, 2020 The Jeep® brand is introducing a new edition of the 2020 Jeep Gladiator in the form of the Altitude model, delivering a new level of personalized content for a distinct appearance that is combined with legendary Jeep 4x4 capability.

Jeep® Brand Expands Badge of Honor Mobile App With All-new Trails

June 25, 2020 Jeep® brand has expanded its Badge of Honor mobile app to reward Jeep off-road enthusiasts who complete various off-road trails. Created in 2013, the Jeep Badge of Honor program provides enthusiasts who conquer new trails the opportunity to earn an exclusive trail badge for their vehicles directly from Jeep.

Jeep® Gives Owners, Fans and Followers Opportunity to Create the Next 'Easter Egg'

June 18, 2020 From hidden Jeep® grilles to a 1941 Jeep Willys driving up a mountain, Jeep owners, fans and followers around the world are discovering the “Easter eggs” hidden on their vehicles, then posting their finds on social media. Now, Jeep is giving its community the opportunity to invent the next “Easter egg” for a chance to have it hidden on a future Jeep model.

2020 Jeep® Gladiator Named Official Winter Truck of New England

June 5, 2020 The 2020 Jeep® Gladiator has been crowned the Official Winter Truck of New England at the annual NEMPA winter vehicle competition. Jeep Gladiator earned the title in its first year of eligibility at this event.

Fiat 500 and Jeep® Wrangler Named Among 10 Best Cars for Recent College Graduates by Autotrader

May 12, 2020 Fiat 500 earns praise for its ease to park, fun styling and affordability, while Jeep® Wrangler earns a spot with its well-deserved reputation as an off-road icon. FCA is one of two automakers with more than one vehicle on the list.

Jeep® Getting Greener; Wrangler’s Environmental Impact Reduced by 15 Percent

May 11, 2020 In its continuing efforts to monitor and reduce the environmental impact of its vehicles, FCA has completed its latest Global Warming Potential (GWP) analysis. The redesigned-for-2018 Jeep® Wrangler Unlimited was compared with the previous-generation vehicle, its overall GWP is 15 percent lower than that of its predecessor.

Jeep® and Dodge Debut Commercials During 'One World: Together At Home' Global Special

April 17, 2020 As part of the "One World: Together At Home" globally televised and digital special to support frontline health care workers and the World Health Organization, FCA will premiere two all-new television commercials, “Strength” for Dodge and “Seven Continents” for Jeep®.

The Fast Lane Truck Names 2020 Jeep® Gladiator, 2020 Ram Power Wagon Winners of Gold Winch Awards

April 16, 2020 2020 Jeep® Gladiator Rubicon wins Gold Winch award for Best Mid-size Off-Road truck in its first attempt while 2020 Ram Power Wagon takes home Gold Winch award for Best Heavy Duty Off-Road truck. FCA is home to the most off-road-capable pickup trucks in the industry.

FCA Scores Three Segment Wins in Automotive Loyalty Awards by IHS Markit

April 6, 2020 The Ram 1500, 2500 and 3500 were recognized by IHS Markit for having the highest model loyalty in the pickup segment for the 2019 calendar year. Chrysler Pacifica earned honors in the van segment and Jeep® Grand Cherokee in the SUV segment. Of the 15 category winners, FCA had the most vehicles taking the top spot in their respective segments with three awards.

Rocky Mountain Automotive Press Names 2020 Jeep® Gladiator ‘Truck of the Year’

April 3, 2020 For RMAP’s Truck of the Year award, the vehicle nominating committee considered a number of attributes, including performance, fuel economy, value and vehicle features, to narrow down the field to three finalists. After voting by the entire RMAP membership was tallied, the 2020 Jeep Gladiator was voted the winner.

Jeep® Brand Announces Worldwide Partnership With Groundbreaking Pop Team

March 9, 2020 Jeep® brand announces an innovative partnership with the world’s first global pop team Now United to promote Jeep Renegade through a series of brand integrations across digital and social media with music videos and live performances around the theme of "Come Together."

Jeep® Gives Fans and Followers Motivation to Become Part of the Wrangler Family

March 5, 2020 As part of its spring celebration, the brand is launching the Jeep Wrangler ‘Friends & Family’ initiative, giving consumers access to special pricing for the first time ever on the Jeep Wrangler, and with ownership, the opportunity to join the global Jeep family.

Jeep® Gladiator, Ram 1500 Named to Autotrader’s 10 Best Car Interiors Under $50,000

February 19, 2020 The Jeep® Gladiator and Ram 1500 have been named to Autotrader’s 10 Best Car Interiors Under $50,000 for 2020 list.

'Groundhog Day' Is the 2020 Big Game’s Most Viewed Commercial on Social Media

February 10, 2020 The Jeep® brand’s 2020 Super Bowl commercial “Groundhog Day,” starring Bill Murray and featuring the 2020 Jeep Gladiator, has racked up 104,246,754 views (as of 9 a.m. ET, Feb. 10) across the brand’s YouTube, Facebook, Twitter and Instagram channels. The video placed as the #1 auto ad on YouTube AdBlitz.

Jeep® Brand Expands Wrangler and Gladiator Lineup With Premium High Altitude Model

February 6, 2020 As the Chicago Auto Show opens this weekend, the Jeep® brand is introducing new editions of the Wrangler and Gladiator in the form of new High Altitude models, which deliver a new level of premium content combined with legendary Jeep 4x4 capability and a new customized appearance.

KBB Honors Jeep® Wrangler, Gladiator, Ram 1500 and Heavy Duty Trucks With 2020 Best Resale Value Awards

February 6, 2020 Kelley Blue Book has named the 2020 Jeep® Wrangler, Jeep Gladiator, Ram 1500 and Ram 2500 and 3500 Heavy Duty pickups winners of its Best Resale Value Awards. For the ninth consecutive year, Kelley Blue Book has named the Jeep Wrangler to its Top 10 list and Wrangler has captured a segment award for the 10th consecutive year. 

New 2020 Jeep® Gladiator Mojave: the Ultimate High-performance Off-road Midsize Pickup

February 6, 2020 The Jeep® brand is breaking new ground with the Gladiator Mojave, the first Jeep vehicle to carry the brand’s newly minted Desert Rated badge. Jeep Desert Rated vehicles represent the ultimate in high-speed off-road capability and performance while traversing grueling desert and sand environments.

Jeep® Gladiator and Bill Murray Ride USA Today Ad Meter to Victory!

February 4, 2020 The annual USA TODAY Ad Meter results are in and the Jeep® brand’s “Groundhog Day” commercial, featuring Bill Murray and the Jeep Gladiator, placed #1 among all 62 commercials available for rankings. “Groundhog Day” was also ranked by Adweek as the number one Super Bowl commercial in 2020 and Advertising Age gave the commercial a rating of "five footballs," one of only four brands to receive that highest ranking.

It’s 'Groundhog Day' All Over Again as Jeep® Brand Debuts Big Game Spot Starring Bill Murray as Phil Connors From Iconic 1993 Film

February 2, 2020 In its return to the Big Game, the Jeep® brand debuted a 60-second commercial starring Bill Murray reprising his role as Phil Connors from the 1993 film “Groundhog Day.” In the commercial, Phil Connors enlists the help of the Jeep Gladiator as his “getaway vehicle” after taking the groundhog; thus, significantly altering his days for the better. This is the first time that Murray has appeared in a television commercial.

Jeep® Brand to Present One 60-second Commercial During the Big Game on Sunday, February 2

January 29, 2020 The Jeep® brand will debut one 60-second commercial during this Sunday’s (February 2, 2020) Big Game telecast. Viewers will have to watch closely to see the commercial. The timing/when the spot will air within the telecast will not be announced beforehand.

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ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.

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