Viper Newsroom

DESTINED FOR STARDOM: Last 2018 Dodge Challenger SRT Demon Rolls Off Assembly Line

May 30, 2018 The last 2018 Dodge Challenger SRT Demon, assembled at the FCA US Brampton Assembly Plant (Ontario, Canada), rolled off the line today in the first step toward making horsepower history at the June 20-23 Barrett-Jackson Northeast Auction. The limited-production, world record-setting 2018 Demon and the last 2017 Dodge Viper hand-built American supercar will be auctioned as a pair in “The Ultimate Last Chance” end-of-an-era offer.

2017 Dodge Viper Fact Sheet

June 22, 2016 Dodge is celebrating the 25th anniversary of Viper with five serialized special edition models to commemorate the final year of Viper production. Continuing for the 2017 model year is the exclusive Viper “1 of 1” customization program that enables buyers to create their one-of-a-kind “Snake” from the ground up. 

Dodge Viper 25th Anniversary Limited-edition Models Sold Out

June 30, 2016 Dodge Vipers certainly do go fast, both literally and figuratively. After first going on sale Friday, June 24, 206 special-edition 2017 Dodge Vipers designed with exclusive content to celebrate the 25th anniversary and final year of Viper production are totally sold out.

Dodge Celebrates 25th Anniversary and Final Year of Viper Production with Five Exclusive Limited-edition Models

June 21, 2016 The Dodge brand is celebrating the 25th anniversary of the Dodge Viper with five limited-edition models that commemorate the final year of Viper production and highlight several of the most iconic special edition Vipers of the past.

Dodge Announces Sponsorship of Innovative M1 Concourse, Including Viper ACR Being Named Official Pace Car of the New Car Enthusiast Destination

June 17, 2016 Dodge and M1 Concourse announced today a Dodge sponsorship of the new development, located in Pontiac, Mich., which includes the Viper ACR being named the “Official Pace Car” of M1 Concourse. The innovative new car enthusiast site is destined to be a central gathering place for the Metro Detroit car scene.

2017 Chrysler Pacifica Wins “Family Car of Texas” From TAWA; Dodge Brand Also Wins Awards at 2016 Texas Auto Roundup

May 3, 2016 The all-new 2017 Chrysler Pacifica was honored as the Family Car of Texas at the Texas Auto Roundup hosted by the Texas Auto Writers Association (TAWA). Dodge also collected the Full-size Sedan of Texas (2016 Charger R/T Scat Pack), Performance Sedan of Texas (2016 Charger SRT Hellcat) and Super Car of Texas (2016 Viper GTC). Viper also received the highest score for exterior styling and performance.

American Supercar Dodge Viper Named to Hagerty’s Hot List of Future Collectibles

February 9, 2016 Since its inception in 1992, the Dodge Viper has proven to be a truly exotic and distinctive American supercar, proudly carrying its title as the flagship high-performance machine of the Dodge brand. 

2016 Dodge Viper ACR Is Undisputed Track Record King

November 3, 2015 The new 2016 Dodge Viper ACR (American Club Racer) has taken the performance car world by storm with its proven on-track prowess since being introduced earlier this year. Still, the Dodge/SRT team wanted validation that the new Viper ACR is indisputably “the ultimate street-legal race car.”

Texas Dodge Viper Enthusiasts Receive Keys to Two New Customized '1 of 1' Dodge Viper GTC Models

July 24, 2015 Dodge Viper owners Wayne and D’Ann Rauh elevate Viper Nation enthusiasm to a whole new level. On Friday, July 24, the couple visited the Conner Avenue Assembly Plant in Detroit to receive keys to not one, but two new customized “1 of 1” Dodge Viper GTC models, making them proud owners of a total of 79 Dodge Vipers.

New 2016 Dodge Viper ACR – Fastest Street-legal Viper Track Car Ever

July 17, 2015 The next chapter in the history of the ultimate street-legal, track-focused, hand-built American supercar begins with the return of the new 2016 Dodge Viper ACR. Certified for public roads and engineered to wring every last hundredth of a second out of road course lap times, the 2016 Dodge Viper ACR combines the latest in aerodynamic, braking and tire technology.

Dodge Viper Powers Into 2016 With New ACR Model, Expanded Custom Options and Industry-Exclusive Colors

June 26, 2015 The Dodge brand will continue electrifying the performance car world in 2016 with its flagship, hand-built American supercar.

50 Million Possible Build Combinations: Dodge Expands Industry-first ‘1 of 1’ Viper Customization Program with New Matte-Finish Paint Option

June 19, 2015 The Dodge brand continues to expand the Viper’s exclusive production elements like never before. Beginning with the 2016 model year production, Dodge will offer matte-finish exterior paint across the color palette.

Dodge Opens Order Banks for New 2016 Dodge Viper ACR

May 12, 2015 Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR.

Dodge’s Legendary Snake Hand Built in the Heart of Detroit

May 8, 2015 Tucked in a Detroit neighborhood south of the famed 8 Mile Road is the birthplace of one of the most exotic American muscle cars on the road today – the Dodge Viper. The Conner Avenue Assembly Plant has been hand building the exclusive Dodge performance flagship since 1995. Through 2014, more than 24,000 Vipers have rolled off the line of the nearly 400,000-square-foot facility under the watchful eyes and dedicated hands of 64 of the most skilled auto workers in the industry. 

Dodge Launches Online Viper GTC Customizer; Enthusiasts Can Create a 1 of 1 Hand-built American Supercar

April 16, 2015 For enthusiasts ready to buy and for those who just want to dream, the Dodge brand is launching its new Dodge Viper GTC Customizer, available at www.driveSRT.com/Viper. The Viper GTC Customizer offers Viper lovers of all stripes the chance to design their personalized version of the only hand-built performance supercar.

New Dodge Viper Documentary Captures Hand-built Craftsmanship and Passion in Every Dodge Viper

January 8, 2015 A new 22-minute documentary “Viper: DNA of a Supercar” launched today by Dodge showcases how the Dodge Viper is created like no other car – with passion driving every ounce of design origin, attention to detail and meticulous handcrafting. The film can be viewed at driveSRT.com/2015/viper/documentary.

Dodge Offers Industry-first ‘1 of 1’ Viper Exclusivity and New Order Concierge Service

January 8, 2015 Dodge is giving its Viper flagship an unprecedented level of exclusivity, announcing a new custom Viper GTC model and a new program that gives Viper customers the opportunity to create their very own one-of-one American hand-built exotic performance car.

New 2015.5 Dodge Viper GTS and TA 2.0 Special Edition Models Now Available for Customer “Sold Orders” With New Pricing and More Content

November 26, 2014 Dodge Viper sales have been on a run since the brand repositioned the limited-production hand-built super car in September, and Dodge is building on the momentum, opening the system for dealers to place sold customer orders of the newly equipped 2015.5 Dodge Viper GTS and TA 2.0 Special Edition, which join the SRT and GT models in the Viper lineup.

Dodge and SRT Motorsports Doubles Up With GTLM Team and Driver Championships

October 3, 2014 SRT (Street and Racing Technology) Motorsports won the 2014 IMSA TUDOR United SportsCar Championship GTLM driver and team championships in the season-ending Petit Le Mans 10-hour endurance race at Road Atlanta on Saturday.

Dodge, Gas Monkey Garage’s Richard Rawlings and Mötley Crüe Call All Charger, Challenger and Viper Owners to ‘Rock the House’ at a Car Show and Exclusive Concert

September 22, 2014 Dodge, Gas Monkey Garage owner Richard Rawlings and Mötley Crüe are inviting all Charger, Challenger and Viper owners to the ultimate party and owners’ experience, the “Dodge Rocks Gas Monkey” car show and concert. The Nov. 1 event in Dallas culminates in an exclusive performance by the iconic rock band.

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