Concept Vehicles Newsroom

Attitude at Altitude: One-off Dodge Charger SRT Hellcat Widebody Concept Aims for the Top of Pikes Peak

June 27, 2019 The world-renowned Pikes Peak International Hill Climb in Colorado is all about challenges. Drivers must negotiate 156 turns over 12.4 miles – a route that puts a premium on handling and top-notch braking. The air is thin at the 9,390-foot start and gets thinner on the climb to the finish line at 14,115 feet, affecting the engine’s output and the driver’s stamina.

Six Mopar-customized Creations Take Center Stage at SEMA 2016

November 1, 2016 The Mopar brand is debuting six modified vehicle creations at the 2016 SEMA Show at the Las Vegas Convention Center, November 1-4. Mopar production and concept products have been used to transform Chrysler, Dodge, Jeep® and Ram vehicles and to demonstrate the Mopar brand’s capacity to help owners bring to life a unique, personalized version of their ride.

Mopar Debuts Customized Vehicles at 2015 SEMA Show

November 3, 2015 The Mopar brand is showcasing a large lineup of vehicles transformed with production and concept parts and accessories at the SEMA Show, Nov. 3-6 at the Las Vegas Convention Center. The Chrysler, Dodge, Jeep®, Ram and FIAT customized vehicles will spread out over the vast 15,345-square-foot Mopar SEMA display. 

Mopar to Showcase Trio of Customized Vehicles at NAIAS 2015

January 9, 2015 When doors open at NAIAS 2015 in Detroit, a trio of customized vehicles will showcase how Mopar is ready to help owners personalize their rides. The service, parts and customer-care brand will display a pair of Mopar-equipped Jeep® Renegade vehicles and a Dodge Challenger T/A Concept vehicle at the event, scheduled for January 12–25 at the Cobo Center in Detroit.

Mopar Goes All-in With Fleet of Customized SEMA Show Rides

October 24, 2014 Mopar once again is gearing up to hit the Strip in full force at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 4–7, with a fleet of Mopar-modified vehicles and hundreds of existing and prototype Mopar products set to add sizzle at the world’s premier automotive specialty products trade event.

Custom Vehicles Headed for 2012 SEMA Show

October 12, 2012 When the 2012 SEMA Show takes place in Las Vegas, Oct. 30 – Nov. 2, enthusiasts will see 24 “Moparized” concept vehicles on display at the ultimate aftermarket show.

Two Iconic Concept Vehicle Models Temporarily Join the Walter P. Chrysler Museum’s Exhibitions

June 24, 2009 The Walter P. Chrysler Museum is temporarily spotlighting two of Chrysler Group LLC’s most iconic concept vehicle models – the Dodge Tomahawk and two Chrysler ME Four-Twelves. All three are on exhibit through Sunday, July 26 at the Museum, in Auburn Hills, Mich.

One-Stop Video Shop for Broadcasters

April 27, 2009 Two compilations of key product running footage, and b-roll of Chrysler's Auburn Hills World Headquarters and Technical Center, several assembly plants, top executives and historic scenes are now available for download to registered users of the Chrysler Media Web site in the "Chrysler LLC" channel of the "Video" section. The compilation is divided into two collections: "Chrysler Compilation 1" and "Chrysler Compilation 2."

Dodge Showcases 2009 Viper-powered Challenger SRT10 Concept

November 4, 2008 Chrysler is smokin’ at SEMA. The company will showcase eight vehicles at the 2008 Specialty Equipment Market Association (SEMA) show, which runs from Nov. 4-7 in Las Vegas, Nev.

Dodge Challenger SRT10 Concept Debuts at 2008 SEMA Show

October 14, 2008 The opportunity for SRT engineering to “one-up” itself comes to fruition with the 2009 Dodge Challenger SRT10 Concept. Power for the 2009 Dodge Challenger SRT10 Concept comes from the Dodge Viper 8.4-liter, all-aluminum V-10 engine with 600 horsepower and 560 lb. ft. of torque.

2008 Chrysler LLC Concept Vehicles

January 14, 2008 Three passionate designs combine with three advanced propulsion systems. The result: high-tech, innovative vehicles with alternative fuel choices … and exciting design and brand character. Chrysler LLC’s mission to be more environmentally responsible is significantly changing how we envision vehicles in our future portfolio.

Dodge ZEO Concept: Battery Electric Vehicle Technology in Expressive “2+2” Dodge Sports Car Style

January 14, 2008 The 2008 Dodge ZEO, Zero Emissions Operation, concept vehicle is a four-passenger, all-electric, “2+2” sport wagon that embraces the bold, emotional characteristic of the Dodge brand. With its 23-inch wheels-to-the corners, heroic proportions and muscular forms, the ZEO exhibits a new youthful breed of muscle-machine interface.

ENVI: Environmentally Responsible Electric-drive Vehicle Technology

January 14, 2008 Chrysler’s three concept vehicles for the 2008 North American International Auto Show provide a glimpse into how Chrysler envisions surprising and delighting its future customers through seamless integration of advance production technology into its future product portfolio.

Fact Sheet: Dodge ZEO Concept

November 27, 2007 The Dodge ZEO Concept is a four-passenger, 2+2 sport wagon that embraces the bold, expressive look of the Dodge brand, exhibiting a new, youthful breed of muscle car for the 21st century. Built for driving enthusiasts, it features an electric-only propulsion system with a lithium-ion battery pack capable of at least 250 miles.

Chrysler Group Celebrates 20 Years of Modern Concept Vehicles

May 25, 2007 “Concept to reality” has become a term that epitomizes the Chrysler Group design philosophy, and many observers are hoping that it will apply to the company’s concept vehicles for 2007.

Dodge Demon Roadster Concept – Simple Soul, Artful Attitude Make for Radical Results

February 12, 2007 The Dodge Demon concept is a compact, nimble “roadster with an attitude,” a perfect balance of classic sports car proportion and simplicity blended with modern design and performance. The vehicle made its world premiere at the 77th International Motor Show in Geneva.

Dodge Avenger Concept Makes Bold, Powerful Style Statement

September 20, 2006 Dodge is looking to spin the global D-segment with the all-new Dodge Avenger concept — a bold, styling statement that does away with the idea that a functional mid-size car is automatically boring.

Press Kit: 2006 Dodge Hornet Concept Set to Create a Buzz

February 23, 2006

Rallye-ready and eager to go, the new Dodge Hornet concept vehicle is designed to bring to the B-segment market a unique blending of European sensibility regarding engine size and overall footprint with an American flair for aggressive attitude and flexible interior space.

Video replay of the 2006 Dodge Hornet Concept world premiere at the 2006 Geneva Motor Show (Windows Media Player required):

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2006 Dodge Rampage Concept Vehicle — The Only Things It Can't Load More of Are Style and Versatility

February 9, 2006 Bold, powerful and superbly capable in creative new ways, the Dodge Rampage concept vehicle offers a new vision for the American pickup truck and the active lifestyle people who drive them.

2006 Dodge Challenger Concept Flexes Some Muscle

January 8, 2006 In creating the new Dodge Challenger concept car, the designers at Chrysler Group’s West Coast Pacifica Studio knew they had a rich heritage to draw upon.

Video replay of the Dodge Challenger concept vehicle from the 2006 North American International Auto Show in Detroit, Jan. 8, 2006 (Windows Media Player required)

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