Advertising Newsroom

Jeep® Brand Launches #JeepTopCanine Search

July 21, 2020 Jeep® owners, fans and followers can post the best photo of their pup with their Jeep vehicle and tag it with #JeepTopCanine on Instagram and Twitter, or upload it to www.JeepTopCanine.com, to enter. The winning dog will be the face of the Jeep brand across its social media channels, appearing in exclusive content for the next year.

Chrysler Brand Practices Social Distancing in New Campaign for Chrysler Pacifica Starring Actress Kathryn Hahn

June 23, 2020 Chrysler brand and actress Kathryn Hahn join forces once again for the Chrysler Pacifica in a new “Pacifica Mom on Quarantine” social video campaign.

Jeep® and Dodge Debut Commercials During 'One World: Together At Home' Global Special

April 17, 2020 As part of the "One World: Together At Home" globally televised and digital special to support frontline health care workers and the World Health Organization, FCA will premiere two all-new television commercials, “Strength” for Dodge and “Seven Continents” for Jeep®.

FCA Brands Launch Social Media Campaigns to Encourage Drivers to Stay Off the Road

April 10, 2020 In an effort to galvanize Americans and encourage them to stay home, when possible, and to celebrate those who are selflessly working on the frontlines, FCA is launching a social media campaign across its Alfa Romeo, Chrysler, Dodge, FIAT, Jeep® and Ram brand channels. Each brand has its own unique hashtag in addition to using the #StayAtHome hashtag.

FCA Announces 'Drive Forward' Initiative, Offering Incentives and Support to Consumers

April 1, 2020 In an effort to alleviate shopping concerns and to chart a path for better days ahead, FCA is launching its “Drive Forward” initiative. Starting today, April 1, Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brands will offer 24/7 support and well-qualified buyers can get 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models.

Jeep® Brand Announces Worldwide Partnership With Groundbreaking Pop Team

March 9, 2020 Jeep® brand announces an innovative partnership with the world’s first global pop team Now United to promote Jeep Renegade through a series of brand integrations across digital and social media with music videos and live performances around the theme of "Come Together."

Jeep® Gives Fans and Followers Motivation to Become Part of the Wrangler Family

March 5, 2020 As part of its spring celebration, the brand is launching the Jeep Wrangler ‘Friends & Family’ initiative, giving consumers access to special pricing for the first time ever on the Jeep Wrangler, and with ownership, the opportunity to join the global Jeep family.

Alexander Skarsgård Stars in New Campaign for Alfa Romeo

February 19, 2020 Actor Alexander Skarsgård is starring in a new campaign for Alfa Romeo. The award-winning actor (“True Blood,” “Big Little Lies”) will be featured in two commercials, one for the new 2020 Alfa Romeo Giulia and one for the new 2020 Alfa Romeo Stelvio. The first “Type A” video featuring Skarsgård and the Alfa Romeo Giulia launches this week across television and the Alfa Romeo social channels, including YouTube, Facebook, Instagram and Twitter.

Dodge Brand Launches New 'House of Power' Video Featuring Footage From Universal Pictures' New Fast Saga Film, 'F9'  

February 12, 2020 Dodge is launching its new "House of Power" marketing campaign, featuring the Dodge Challenger SRT Hellcat Widebody, the Dodge Charger SRT Hellcat Widebody and the Dodge Durango SRT, in addition to footage from the upcoming action thriller "F9," the ninth chapter in Universal Pictures' blockbuster Fast Saga.

'Groundhog Day' Is the 2020 Big Game’s Most Viewed Commercial on Social Media

February 10, 2020 The Jeep® brand’s 2020 Super Bowl commercial “Groundhog Day,” starring Bill Murray and featuring the 2020 Jeep Gladiator, has racked up 104,246,754 views (as of 9 a.m. ET, Feb. 10) across the brand’s YouTube, Facebook, Twitter and Instagram channels. The video placed as the #1 auto ad on YouTube AdBlitz.

Jeep® Gladiator and Bill Murray Ride USA Today Ad Meter to Victory!

February 4, 2020 The annual USA TODAY Ad Meter results are in and the Jeep® brand’s “Groundhog Day” commercial, featuring Bill Murray and the Jeep Gladiator, placed #1 among all 62 commercials available for rankings. “Groundhog Day” was also ranked by Adweek as the number one Super Bowl commercial in 2020 and Advertising Age gave the commercial a rating of "five footballs," one of only four brands to receive that highest ranking.

Actress Kathryn Hahn Reprises Her Mom Role in New Multimedia Marketing Campaign for the Chrysler Pacifica and Pacifica Hybrid

February 4, 2020 The Chrysler brand has teamed up once again with actress Kathryn Hahn as the star of a new advertising campaign for the Chrysler Pacifica and Pacifica Hybrid where she reprises her role as mom to highlight the various styles of parenting. 

It’s 'Groundhog Day' All Over Again as Jeep® Brand Debuts Big Game Spot Starring Bill Murray as Phil Connors From Iconic 1993 Film

February 2, 2020 In its return to the Big Game, the Jeep® brand debuted a 60-second commercial starring Bill Murray reprising his role as Phil Connors from the 1993 film “Groundhog Day.” In the commercial, Phil Connors enlists the help of the Jeep Gladiator as his “getaway vehicle” after taking the groundhog; thus, significantly altering his days for the better. This is the first time that Murray has appeared in a television commercial.

Jeep® Brand to Present One 60-second Commercial During the Big Game on Sunday, February 2

January 29, 2020 The Jeep® brand will debut one 60-second commercial during this Sunday’s (February 2, 2020) Big Game telecast. Viewers will have to watch closely to see the commercial. The timing/when the spot will air within the telecast will not be announced beforehand.

“Holy Jeep!” TV Spot and First-ever “Best in Snow” Award Unveiled at X Games Aspen

January 22, 2020 For the 17th year, Jeep® is returning as the exclusive automotive sponsor of the world’s premier winter action sports event X Games Aspen. As part of the sponsorship, Jeep is launching a 30-second commercial called “Holy Jeep!,” in addition to social, digital and experiential extensions, which include coverage of the first-ever “Jeep Presents: X Games Aspen Best in Snow” award honoring one of the game’s top athletes.

Universal Pictures to Launch 'The Road To F9, ' a Global Fan Extravaganza Featuring Fast & Furious Concert, Broadcast and Debut of Film's First Trailer

January 16, 2020 Sponsored by Dodge, Xfinity, IMAX and Castrol EDGE, the event features performances by superstars Cardi B, Wiz Khalifa & Charlie Puth, Ludacris and Ozuna and the never-before-seen "F9" trailer, as well as blockbuster film talent led by Vin Diesel.

Game On: Dodge Releases First 'Dodge Horsepower Challenge' Question

November 5, 2019 Dodge fans can now get in on the game – the big horsepower game – as the brand officially launches the Dodge Horsepower Challenge and the chance to win one of five special-edition TorRed Dodge Challenger SRT Hellcat Redeye models.

'Jeep® Gladiator to Gladiator' Digital and Social Contest Honors Veterans

November 5, 2019 This Veterans Day, the Jeep® brand, with Purple Heart recipient and U.S. Army veteran Noah Galloway, celebrates the veterans of the U.S. Armed Forces with the launch of the “Jeep® Gladiator to Gladiator” digital and social contest, giving consumers an opportunity to nominate one veteran for a chance to win an all-new 2020 Jeep Gladiator Rubicon.

Ram Truck Celebrates 10-year Anniversary of Becoming a Stand-alone Brand With 'Power of Innovation'

October 4, 2019 A decade strong, Ram Truck is celebrating the 10-year anniversary of becoming a stand-alone brand with the launch of the “Power of Innovation,” a multimedia campaign that showcases the brand’s decade-long and ongoing commitment to building the industry’s most innovative and award-winning trucks.

Jeep® Gladiator 60-Second Commercial Launches During Thursday Night Football Debut

September 5, 2019 Jeep® is launching an all-new 60-second spot for the 2020 Jeep Gladiator called "Seats," which will debut on television during tonight’s first professional football game of the 2019 season. The 60-second spot speaks to the “restless,” those who can hardly sit still, who need to move, roar and ride. “Seats” is also available to view across the brand’s digital and social media channels, including YouTube, Facebook, Twitter and Instagram.

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© 2020 FCA. All Rights Reserved.
Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.

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