Advertising Newsroom

Ram Kicks Off Second Annual ‘Ram Ag Season’ and Commitment to the Agriculture Community With 'Done Right' Video

August 15, 2019 As the truck that is “Built to Serve,” Ram's dedication to help serve and support farm families across the nation continues to grow. Ram kicks off the second annual Ram Ag Season with a new spot “Done Right," which celebrates the selfless commitment to hard work that our nation’s farmers make each and every single day.

Jeep® to Present First Episode of Discovery Channel’s ‘Serengeti’ Series Commercial-free

August 2, 2019 Jeep® will present the first episode of Discovery Channel’s highly anticipated epic family summer event “Serengeti” commercial-free as the series' exclusive presenting sponsor. The six-episode, weekly one-hour series, "Serengeti," premieres this Sunday, August 4 at 8 p.m. ET/PT on the Discovery Channel.

Dodge//SRT Launches ‘Dodge Power Dollars’

August 1, 2019 Starting Aug. 1, customers across the United States who purchase any 2019 Dodge Challenger, Dodge Charger or Dodge Durango will get a $10 per horsepower cash allowance.

Dodge and The Struts Hit the Racetrack and the Streets in High-octane Advertising Campaign

July 11, 2019 Dodge brand and The Struts are teaming up in a new summer advertising campaign launching across television, social and digital channels this week. The band’s recently released rendition of “Dancing in the Street” adds fuel to the Dodge brand’s summer campaign, which includes pitting The Struts band members against each other on the race track in a 2019 Dodge Challenger R/T Scat Pack 1320.

Jeremy Renner Debuts New Music, Stars in "Summer of Jeep®" Advertising Campaign

July 10, 2019 Actor, singer-songwriter and musician Jeremy Renner stars in series of commercials for the sixth annual “Summer of Jeep” campaign, breaking across television, digital and social channels on Wednesday, July 10.

Jeep® Brand's Record-breaking Video 'More Than Just Words' Featuring OneRepublic Will Air for First Time Ever on TV during Premiere of NBC’s 'Songland' on Tuesday, May 28

May 24, 2019 The Jeep® brand will air its record-breaking video, “More Than Just Words,” for the first time ever on television during the premiere of NBC’s new series, “Songland.” The two-minute "More Than Just Words," a visual narration of the "The Star Spangled Banner," features music performed by OneRepublic.

Ram Truck Brand Launches 'On to Bigger Things' Marketing Campaign

May 1, 2019 As the truck that is “built to serve,” the Ram Truck brand is reinforcing its brand values of leadership, integrity and hard work in a new marketing campaign “On to Bigger Things,” including a four-part video series highlighting how the extraordinary capabilities and features of both Ram light-duty and heavy-duty trucks allow customers to push the limits, lead big lives and tackle the biggest jobs.

Ram Truck Brand Celebrates 10-year Anniversary as the ‘Official Truck of Churchill Downs and the Kentucky Derby®’

April 30, 2019 The Ram Truck brand is off to the races as the exclusive automotive partner of the 145th Kentucky Derby®.  Beginning Saturday, May 4, the brand will showcase the extraordinary 2019 Ram Heavy Duty 2500 and 3500 Limited Kentucky Derby Edition trucks that are packed with power, capability, technology and luxury.

Limited-run All-new 2020 Jeep® Gladiator Launch Edition Sells Out in One Day

April 5, 2019 A limited-run version of the Jeep® brand’s return to the pickup truck market – the 2020 Jeep Gladiator Launch Edition – has sold out in the limited pre-order opportunity. The unique Jeep Gladiator Launch Edition was offered for pre-order to the general public on Jeep 4x4 Day, April 4.

Fourth Annual 'Jeep® 4x4 Day' Celebration Goes Global Across Instagram

April 4, 2019 Jeep® owners, fans and followers can join the Jeep brand on April 4 to celebrate another year of making #4X4DAY a day to get outdoors and celebrate with their Jeep vehicles. Fans can tag their Instagram Story with #4X4DAY and @Jeep for the chance to be featured on Instagram. 

Actor Eugenio Derbez to Voice Multicultural Spot for Chrysler Pacifica Marketing Campaign

April 1, 2019 Top Hispanic actor, writer and director Eugenio Derbez is taking on a new character in a new marketing campaign for the Chrysler Pacifica with a new 30-second spot specifically created for the Hispanic market.

“The Alfa Romeo Experience” Offers Consumers 3D Driving Experience as Part of New "Soundtrack" Marketing Campaign

March 27, 2019 As part of the launch of the new Alfa Romeo marketing campaign ”Soundtrack" for the Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio, the campaign is extending beyond traditional media into gamification through a collaboration with Unity Technologies, creator of the world's most widely used real-time 3D development platform.

“Legends Aren’t Born, They’re Made” Marketing Campaign Cements Jeep® as Legendary SUV Brand

March 11, 2019 The Jeep® brand is launching “Legends Aren't Born, They're Made,” a new 360-degree marketing campaign affirming the automaker’s legendary SUV status. The campaign’s first two spots deliver a resounding rebuke to all other automakers' attempts to stamp their SUVs in the same vein as a Jeep brand vehicle.

Dodge Brand Launches “Muscleville” Marketing Campaign

March 6, 2019 The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout the month of March.

Jeep® Brand’s “More Than Just Words” Commercial Shatters Online Record for FCA With Over 106 Million Views

February 5, 2019 FCA US debuted eight commercials online last week as part of its “Big Game Blitz” digital and social strategy. The Jeep® brand's “More Than Just Words” has smashed the Company’s record for most online views with more than 106 million, more than the audience size for the Super Bowl broadcast. 

Ram Truck Teams Up With Six Big Game Advertisers to Launch #RamWillTowThat Live Social Media Campaign

February 4, 2019 The Ram Truck brand teamed up with six big game advertisers during the broadcast, including M&M’S®, Pringles, Amazon, Avocados From Mexico, Devour and Persil® ProClean®, to launch #RamWillTowThat, a live and interactive social media collaboration taking place on the Ram brand’s Twitter page.

FCA Goes All-in on Big Game Digital and Social Strategy

February 1, 2019 This year, instead of advertising in the Big Game, FCA US debuted seven commercials online throughout this past week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today. 

Jeep® Brand Releases Long-form Video “More Than Just Words” in Advance of the Big Game

January 31, 2019 “More Than Just Words” is an illustrative narration of "The Star-Spangled Banner.” The song serves as the catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. 

Actor Jeremy Renner Lends His Voice and Character to a New Ram Truck Brand Film “Make Sure of It” 

January 31, 2019 Building upon the Ram Truck brand’s “Next Generation” campaign that focuses on instilling values and confidence in our children, the new long-form “Make Sure of It”  video introduces Academy® Award-nominee Jeremy Renner as the new voice of the Ram Truck brand.

Dodge, Jeep® and Ram Brands Launch Videos Online in Advance of Big Game

January 29, 2019 Dodge, Jeep® and Ram brands each pushed out a video across their digital and social channels today in advance of the big game. “We have something new up our sleeve leading up to the big game this year,” said Olivier Francois, Chief Marketing Officer, FCA.

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Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.