October 14, 2020
Alfa Romeo's new campaign “Control," with voice-over by actor Alexander Skarsgård, shines a spotlight on both the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.
October 2, 2020
Dodge has launched its 60-second “Family Motto” video, which celebrates the brand’s historic, recent, first-place finishes in both the J.D. Power APEAL Study and J.D. Power Initial Quality Study (IQS). The spot stars Gary Cole reprising his role as Reese Bobby and the iconic line, “if you ain’t first, you’re last,” from the 2006 Sony Pictures film “Talladega Nights: The Ballad of Ricky Bobby.”
September 15, 2020
Jeep® and Ann Druyan, widow of Carl Sagan, have joined together to create the 90-second video "Pale Blue Dot," which launches the new Jeep Wrangler 4xe and draws attention to efforts to combat climate change. With every completed view of “Pale Blue Dot,” Jeep will make a contribution to Coalition for Rainforest Nations and the Carl Sagan Institute of Cornell University.
July 21, 2020
Jeep® owners, fans and followers can post the best photo of their pup with their Jeep vehicle and tag it with #JeepTopCanine on Instagram and Twitter, or upload it to www.JeepTopCanine.com, to enter. The winning dog will be the face of the Jeep brand across its social media channels, appearing in exclusive content for the next year.
June 23, 2020
Chrysler brand and actress Kathryn Hahn join forces once again for the Chrysler Pacifica in a new “Pacifica Mom on Quarantine” social video campaign.
April 17, 2020
As part of the "One World: Together At Home" globally televised and digital special to support frontline health care workers and the World Health Organization, FCA will premiere two all-new television commercials, “Strength” for Dodge and “Seven Continents” for Jeep®.
April 10, 2020
In an effort to galvanize Americans and encourage them to stay home, when possible, and to celebrate those who are selflessly working on the frontlines, FCA is launching a social media campaign across its Alfa Romeo, Chrysler, Dodge, FIAT, Jeep® and Ram brand channels. Each brand has its own unique hashtag in addition to using the #StayAtHome hashtag.
April 1, 2020
In an effort to alleviate shopping concerns and to chart a path for better days ahead, FCA is launching its “Drive Forward” initiative. Starting today, April 1, Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brands will offer 24/7 support and well-qualified buyers can get 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models.
March 9, 2020
Jeep® brand announces an innovative partnership with the world’s first global pop team Now United to promote Jeep Renegade through a series of brand integrations across digital and social media with music videos and live performances around the theme of "Come Together."
March 5, 2020
As part of its spring celebration, the brand is launching the Jeep Wrangler ‘Friends & Family’ initiative, giving consumers access to special pricing for the first time ever on the Jeep Wrangler, and with ownership, the opportunity to join the global Jeep family.
February 19, 2020
Actor Alexander Skarsgård is starring in a new campaign for Alfa Romeo. The award-winning actor (“True Blood,” “Big Little Lies”) will be featured in two commercials, one for the new 2020 Alfa Romeo Giulia and one for the new 2020 Alfa Romeo Stelvio. The first “Type A” video featuring Skarsgård and the Alfa Romeo Giulia launches this week across television and the Alfa Romeo social channels, including YouTube, Facebook, Instagram and Twitter.
February 12, 2020
Dodge is launching its new "House of Power" marketing campaign, featuring the Dodge Challenger SRT Hellcat Widebody, the Dodge Charger SRT Hellcat Widebody and the Dodge Durango SRT, in addition to footage from the upcoming action thriller "F9," the ninth chapter in Universal Pictures' blockbuster Fast Saga.
February 10, 2020
The Jeep® brand’s 2020 Super Bowl commercial “Groundhog Day,” starring Bill Murray and featuring the 2020 Jeep Gladiator, has racked up 104,246,754 views (as of 9 a.m. ET, Feb. 10) across the brand’s YouTube, Facebook, Twitter and Instagram channels. The video placed as the #1 auto ad on YouTube AdBlitz.
February 4, 2020
The annual USA TODAY Ad Meter results are in and the Jeep® brand’s “Groundhog Day” commercial, featuring Bill Murray and the Jeep Gladiator, placed #1 among all 62 commercials available for rankings. “Groundhog Day” was also ranked by Adweek as the number one Super Bowl commercial in 2020 and Advertising Age gave the commercial a rating of "five footballs," one of only four brands to receive that highest ranking.
February 4, 2020
The Chrysler brand has teamed up once again with actress Kathryn Hahn as the star of a new advertising campaign for the Chrysler Pacifica and Pacifica Hybrid where she reprises her role as mom to highlight the various styles of parenting.
February 2, 2020
In its return to the Big Game, the Jeep® brand debuted a 60-second commercial starring Bill Murray reprising his role as Phil Connors from the 1993 film “Groundhog Day.” In the commercial, Phil Connors enlists the help of the Jeep Gladiator as his “getaway vehicle” after taking the groundhog; thus, significantly altering his days for the better. This is the first time that Murray has appeared in a television commercial.
January 29, 2020
The Jeep® brand will debut one 60-second commercial during this Sunday’s (February 2, 2020) Big Game telecast. Viewers will have to watch closely to see the commercial. The timing/when the spot will air within the telecast will not be announced beforehand.
January 22, 2020
For the 17th year, Jeep® is returning as the exclusive automotive sponsor of the world’s premier winter action sports event X Games Aspen. As part of the sponsorship, Jeep is launching a 30-second commercial called “Holy Jeep!,” in addition to social, digital and experiential extensions, which include coverage of the first-ever “Jeep Presents: X Games Aspen Best in Snow” award honoring one of the game’s top athletes.
January 16, 2020
Sponsored by Dodge, Xfinity, IMAX and Castrol EDGE, the event features performances by superstars Cardi B, Wiz Khalifa & Charlie Puth, Ludacris and Ozuna and the never-before-seen "F9" trailer, as well as blockbuster film talent led by Vin Diesel.
November 5, 2019
Dodge fans can now get in on the game – the big horsepower game – as the brand officially launches the Dodge Horsepower Challenge and the chance to win one of five special-edition TorRed Dodge Challenger SRT Hellcat Redeye models.
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