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May 24, 2019
The Jeep® brand will air its record-breaking video, “More Than Just Words,” for the first time ever on television during the premiere of NBC’s new series, “Songland.” The two-minute "More Than Just Words," a visual narration of the "The Star Spangled Banner," features music performed by OneRepublic.
May 1, 2019
As the truck that is “built to serve,” the Ram Truck brand is reinforcing its brand values of leadership, integrity and hard work in a new marketing campaign “On to Bigger Things,” including a four-part video series highlighting how the extraordinary capabilities and features of both Ram light-duty and heavy-duty trucks allow customers to push the limits, lead big lives and tackle the biggest jobs.
April 30, 2019
The Ram Truck brand is off to the races as the exclusive automotive partner of the 145th Kentucky Derby®. Beginning Saturday, May 4, the brand will showcase the extraordinary 2019 Ram Heavy Duty 2500 and 3500 Limited Kentucky Derby Edition trucks that are packed with power, capability, technology and luxury.
April 5, 2019
A limited-run version of the Jeep® brand’s return to the pickup truck market – the 2020 Jeep Gladiator Launch Edition – has sold out in the limited pre-order opportunity. The unique Jeep Gladiator Launch Edition was offered for pre-order to the general public on Jeep 4x4 Day, April 4.
April 4, 2019
Jeep® owners, fans and followers can join the Jeep brand on April 4 to celebrate another year of making #4X4DAY a day to get outdoors and celebrate with their Jeep vehicles. Fans can tag their Instagram Story with #4X4DAY and @Jeep for the chance to be featured on Instagram.
April 1, 2019
Top Hispanic actor, writer and director Eugenio Derbez is taking on a new character in a new marketing campaign for the Chrysler Pacifica with a new 30-second spot specifically created for the Hispanic market.
March 27, 2019
As part of the launch of the new Alfa Romeo marketing campaign ”Soundtrack" for the Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio, the campaign is extending beyond traditional media into gamification through a collaboration with Unity Technologies, creator of the world's most widely used real-time 3D development platform.
March 11, 2019
The Jeep® brand is launching “Legends Aren't Born, They're Made,” a new 360-degree marketing campaign affirming the automaker’s legendary SUV status. The campaign’s first two spots deliver a resounding rebuke to all other automakers' attempts to stamp their SUVs in the same vein as a Jeep brand vehicle.
March 6, 2019
The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout the month of March.
February 5, 2019
FCA US debuted eight commercials online last week as part of its “Big Game Blitz” digital and social strategy. The Jeep® brand's “More Than Just Words” has smashed the Company’s record for most online views with more than 106 million, more than the audience size for the Super Bowl broadcast.
February 4, 2019
The Ram Truck brand teamed up with six big game advertisers during the broadcast, including M&M’S®, Pringles, Amazon, Avocados From Mexico, Devour and Persil® ProClean®, to launch #RamWillTowThat, a live and interactive social media collaboration taking place on the Ram brand’s Twitter page.
February 1, 2019
This year, instead of advertising in the Big Game, FCA US debuted seven commercials online throughout this past week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today.
January 31, 2019
“More Than Just Words” is an illustrative narration of "The Star-Spangled Banner.” The song serves as the catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics.
January 31, 2019
Building upon the Ram Truck brand’s “Next Generation” campaign that focuses on instilling values and confidence in our children, the new long-form “Make Sure of It” video introduces Academy® Award-nominee Jeremy Renner as the new voice of the Ram Truck brand.
January 29, 2019
Dodge, Jeep® and Ram brands each pushed out a video across their digital and social channels today in advance of the big game. “We have something new up our sleeve leading up to the big game this year,” said Olivier Francois, Chief Marketing Officer, FCA.
January 2, 2019
Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The initiative includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.
December 4, 2018
The series launches on the brand’s YouTube channel, with content running across the brand's Facebook, Twitter and Instagram channels throughout the month of December.
November 22, 2018
The Ram Truck brand joins and pays homage to the millions of Americans coming together this Thanksgiving Day in its new video “Thanksgiving Grace,” airing for the first time on television on Thursday, Nov. 22 during the 92nd annual Macy’s Thanksgiving Day Parade on NBC. The spot, which will air on broadcast as a 30-second commercial, will also run during the traditional holiday NFL football game on CBS.
November 9, 2018
The video pairs Sting and Shaggy as two Miami detectives who convince their captain that they’re “going to need the Spider,” meaning his prized Fiat 124 Spider Abarth, as part of their South Beach stakeout for “the most dangerous woman in the country.” What could go wrong?
November 5, 2018
FCA’s year-end “Big Finish” advertising campaign launches on television, social and digital channels beginning Monday, November 5. The “Big Finish” campaign includes actress Kathryn Hahn and features musical renditions of holiday classics by artists, including multiplatinum, Grammy®-nominated band OneRepublic and features an original track from Gwen Stefani from her newly released deluxe holiday album "You Make it Feel Like Christmas."