Press Kit: 2007 Chrysler 300, What's New for '07

2007 Chrysler 300: Market Position and Advantages

Auburn Hills, Mich. August 31, 2006 -

MARKET POSITION

The 2007 Chrysler 300 continues the return of the great American car. With strikingly beautiful styling, the Chrysler 300 combines elegance, confidence, power and value.


DEMOGRAPHICS

Chrysler 300:

  • Gender: 60 percent male/40 percent female
  • Age: 40-54
  • Median Annual Household Income: $75,000
  • Education: 45 percent to 60 percent with undergraduate/graduate degrees
  • Household: 73 percent married; 16 percent have children living at home
  • Occupation: 40 percent to 50 percent professional/technology/manager

Chrysler 300 Touring/300C W. P. Chrysler Executive Series long wheelbase:

  • Gender: 75 percent male/25 percent female
  • Age: 40-69
  • Median Annual Household Income: $85,000
  • Education: 30 percent to 60 percent with undergraduate/graduate degrees
  • Household: 85 percent married; 20 percent have children at home
  • Occupation: 40 percent to 50 percent professional/technical/manager

MARKET ADVANTAGES

  • Strikingly beautiful styling
    • Pays homage to the original 300, albeit in a modern way
  • Incredible performance
    • Modern HEMI V-8 engine (340 hp and 390 lb.-ft of torque) with fuel-saving MDS
    • Most engine choices in its class – 2.7-liter V-6, 3.5-liter High Output V-6 and 5.7-liter HEMI V-8
    • The exhilarating feel of rear-wheel drive
    • Optional all-wheel drive for best-in-passenger-car, four-season traction
  • Dynamic and controlled handling
    • Near-perfect 50-50 weight distribution
    • ESP with Brake Assist and all-speed TCS
    • Front independent short- and long-arm suspension
    • Rear five-link independent suspension
  • Unsurpassed comfort and spaciousness
    • Front-wheel-drive interior package in a rear-wheel-drive passenger car
    • Best-in-class interior room
    • Tailored driver adjustability for custom comfort
  • Stunningly affordable
    • Combination of elegance, power and performance at an exceptional value

MARKET ADVANTAGES

Chrysler 300 Touring/300C W. P. Chrysler Executive Series long wheelbase:

  • Rear-wheel drive with ESP, ABS and TCS collaborated safely to the vehicle
  • Equipped with fuel-efficient 3.5-liter High Output V-6 engine providing 250 hp and 250 lb.-ft torque or optional 5.7-liter HEMI V-8 engine generating 340 hp and 390 lb.-ft torque
  • Modern HEMI engine features MDS, which seamlessly shuts down four of its eight cylinders when V-8 power is not needed, generating as much as a 20 percent improvement in fuel economy
  • Balanced weight distribution certified by Chrysler Group in a garageable long wheelbase vehicle
  • Long wheelbase executive comfort (extra 10.2 cu. ft.) in a customer-tailored package
  • Right-size cargo capacity for multiple uses
  • More rear legroom (46.2 inches total) than Jaguar XJ8L, Audi A8L, BMW 7L

 


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