2013 SEMA Newsroom

Competition Blue Chosen as Winner of SRT Viper Color Contest

November 14, 2013 Fans have voted and today Chrysler Group’s SRT brand has announced that Competition Blue wins as the designation for the new exterior color on the 2014 SRT Viper. Patryk Skarzynski from Chicago submitted Competition Blue in the SRT Viper Color Contest. More than 11,000 names for the new blue exterior paint color were submitted and Skarzynski was the first to submit Competition Blue as an entry in the contest.

Chrysler Group LLC Reveals Mopar-modified Show Vehicles at 2013 SEMA Show

November 5, 2013 Chrysler Group LLC headed west with a Mopar-customized contingent of creations along for the ride. At the 2013 SEMA Show in Las Vegas, Nov. 5-8, 20 vehicles customized with existing Mopar parts and accessories, as well as concept products designed to elicit feedback, took the spotlight in the 15,300 square-foot Mopar display at the Las Vegas Convention Center.

Winner of Chrysler Custom Challenge Named at SEMA Show

November 7, 2013 The Chrysler brand awarded the winner of its Chrysler Custom Challenge at the SEMA Show yesterday. As part of the grand prize, Oriana Schooley will receive a trip to the North American International Auto Show, a luxury travel package for herself and a guest and more than $15,000 in other cash/prizes.

Staged for Launch: Dodge Reveals New Scat Pack Stage Kits with Mopar Performance Parts at 2013 SEMA Show

November 5, 2013 Good things are coming in many packages for Dodge owners who love performance and delving into Dodge’s rich history. In honor of the 45th anniversary of the legendary “Scat Pack Club” that played a prominent role in Dodge heritage, Dodge and Mopar today announced the introduction of new Scat Pack performance stage kits for the 2014 Dodge Challenger, 2014 Dodge Charger and 2014 Dodge Dart at the 2013 SEMA show in Las Vegas.

HEMI® "Shaker" Returns - 2014 Challenger R/T and Mopar '14 Challenger Models Deliver Power, Performance and Even More Heritage-inspired Style for Hardcore Dodge and Mopar Enthusiasts

November 5, 2013 Dodge and Mopar brands are “shaking” it up at the 2013 Specialty Equipment Market Association’s (SEMA) annual show in Las Vegas. The two Detroit-born brands are teaming up to reveal the new 2014 Challenger R/T Shaker and Mopar ’14 Challenger models, all engineered for hard-core enthusiasts who demand more throwback style with easily upgradable performance.

Jeep® Wrangler Named SEMA’s ‘Hottest 4x4-SUV’ for Fourth Consecutive Year; Mopar Announces New Jeep Performance Parts and Accessories

November 5, 2013 The Jeep® Wrangler was recognized as the “Hottest 4x4-SUV” for a fourth consecutive year at the SEMA trade show in Las Vegas. The SEMA Award recognizes vehicle models that specialty equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products.

Three Finalists Named in SRT Viper Color Contest

November 5, 2013 SRT brand enthusiasts submitted more than 11,000 names for the new blue exterior paint color for the 2014 SRT Viper. Now it’s time for fans to vote online to choose the winning name. Voting for the final round of the SRT Viper Color Contest runs Monday, Nov. 4, through Sunday, Nov. 10, giving fans a chance to vote their favorite color name into SRT Viper history.

Chrysler Group LLC Reveals Mopar-Modified Show Vehicles Ahead of 2013 SEMA Show

October 29, 2013 At the 2013 SEMA show, Nov. 5-8, in Las Vegas, 20 vehicles customized with existing Mopar parts and accessories, as well as concept products designed to elicit feedback, will take the spotlight in the 15,300-square-foot Mopar display at the Las Vegas Convention Center.

Chrysler Group LLC Gives Sneak Peek of New Mopar ‘14

October 16, 2013 Chrysler Group LLC today released an image of its new limited-edition Mopar ’14, which will debut at next month’s Specialty Equipment Market Association (SEMA) show in Las Vegas.

Mopar-modified Vehicles Headed for SEMA

October 8, 2013 Chrysler Group LLC has released sketches of select Mopar-modified vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Nov. 5-8 at the Las Vegas Convention Center.

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