Newsroom

Limited-run All-new 2020 Jeep® Gladiator Launch Edition Sells Out in One Day

April 5, 2019 A limited-run version of the Jeep® brand’s return to the pickup truck market – the 2020 Jeep Gladiator Launch Edition – has sold out in the limited pre-order opportunity. The unique Jeep Gladiator Launch Edition was offered for pre-order to the general public on Jeep 4x4 Day, April 4.

Fourth Annual 'Jeep® 4x4 Day' Celebration Goes Global Across Instagram

April 4, 2019 Jeep® owners, fans and followers can join the Jeep brand on April 4 to celebrate another year of making #4X4DAY a day to get outdoors and celebrate with their Jeep vehicles. Fans can tag their Instagram Story with #4X4DAY and @Jeep for the chance to be featured on Instagram. 

Actor Eugenio Derbez to Voice Multicultural Spot for Chrysler Pacifica Marketing Campaign

April 1, 2019 Top Hispanic actor, writer and director Eugenio Derbez is taking on a new character in a new marketing campaign for the Chrysler Pacifica with a new 30-second spot specifically created for the Hispanic market.

“The Alfa Romeo Experience” Offers Consumers 3D Driving Experience as Part of New "Soundtrack" Marketing Campaign

March 27, 2019 As part of the launch of the new Alfa Romeo marketing campaign ”Soundtrack" for the Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio, the campaign is extending beyond traditional media into gamification through a collaboration with Unity Technologies, creator of the world's most widely used real-time 3D development platform.

“Legends Aren’t Born, They’re Made” Marketing Campaign Cements Jeep® as Legendary SUV Brand

March 11, 2019 The Jeep® brand is launching “Legends Aren't Born, They're Made,” a new 360-degree marketing campaign affirming the automaker’s legendary SUV status. The campaign’s first two spots deliver a resounding rebuke to all other automakers' attempts to stamp their SUVs in the same vein as a Jeep brand vehicle.

Dodge Brand Launches “Muscleville” Marketing Campaign

March 6, 2019 The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout the month of March.

Jeep® Brand’s “More Than Just Words” Commercial Shatters Online Record for FCA With Over 106 Million Views

February 5, 2019 FCA US debuted eight commercials online last week as part of its “Big Game Blitz” digital and social strategy. The Jeep® brand's “More Than Just Words” has smashed the Company’s record for most online views with more than 106 million, more than the audience size for the Super Bowl broadcast. 

Ram Truck Teams Up With Six Big Game Advertisers to Launch #RamWillTowThat Live Social Media Campaign

February 4, 2019 The Ram Truck brand teamed up with six big game advertisers during the broadcast, including M&M’S®, Pringles, Amazon, Avocados From Mexico, Devour and Persil® ProClean®, to launch #RamWillTowThat, a live and interactive social media collaboration taking place on the Ram brand’s Twitter page.

FCA Goes All-in on Big Game Digital and Social Strategy

February 1, 2019 This year, instead of advertising in the Big Game, FCA US debuted seven commercials online throughout this past week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today. 

Jeep® Brand Releases Long-form Video “More Than Just Words” in Advance of the Big Game

January 31, 2019 “More Than Just Words” is an illustrative narration of "The Star-Spangled Banner.” The song serves as the catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. 

Actor Jeremy Renner Lends His Voice and Character to a New Ram Truck Brand Film “Make Sure of It” 

January 31, 2019 Building upon the Ram Truck brand’s “Next Generation” campaign that focuses on instilling values and confidence in our children, the new long-form “Make Sure of It”  video introduces Academy® Award-nominee Jeremy Renner as the new voice of the Ram Truck brand.

Dodge, Jeep® and Ram Brands Launch Videos Online in Advance of Big Game

January 29, 2019 Dodge, Jeep® and Ram brands each pushed out a video across their digital and social channels today in advance of the big game. “We have something new up our sleeve leading up to the big game this year,” said Olivier Francois, Chief Marketing Officer, FCA.

Dodge//SRT Brand and The LEGO Group Launch New LEGO® Speed Champions Building Set Featuring 2018 Dodge Challenger SRT Demon

January 2, 2019 Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The initiative includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

Dodge Brand Social Series “Jolly Fast Man” Takes Viewers Behind the Scenes of the Building of Santa’s Sleigh – the Redeye Express

December 4, 2018 The series launches on the brand’s YouTube channel, with content running across the brand's Facebook, Twitter and Instagram channels throughout the month of December. 

Ram Truck Brand Releases “Thanksgiving Grace” Spot During Macy’s Thanksgiving Day Parade®

November 22, 2018 The Ram Truck brand joins and pays homage to the millions of Americans coming together this Thanksgiving Day in its new video “Thanksgiving Grace,” airing for the first time on television on Thursday, Nov. 22 during the 92nd annual Macy’s Thanksgiving Day Parade on NBC. The spot, which will air on broadcast as a 30-second commercial, will also run during the traditional holiday NFL football game on CBS.

Fiat 124 Spider Abarth Stars Alongside Sting & Shaggy in “Gotta Get Back My Baby” Music Video

November 9, 2018 The video pairs Sting and Shaggy as two Miami detectives who convince their captain that they’re “going to need the Spider,” meaning his prized Fiat 124 Spider Abarth, as part of their South Beach stakeout for “the most dangerous woman in the country.” What could go wrong?

FCA Year-end “Big Finish” Campaign Puts a Spin on Holiday Classics With Musical Artists

November 5, 2018 FCA’s year-end “Big Finish” advertising campaign launches on television, social and digital channels beginning Monday, November 5. The “Big Finish” campaign includes actress Kathryn Hahn and features musical renditions of holiday classics by artists, including multiplatinum, Grammy®-nominated band OneRepublic and features an original track from Gwen Stefani from her newly released deluxe holiday album "You Make it Feel Like Christmas."

Maria Menounos Wins Jeep® Brand’s First-ever Web Series Competition “Jeep Wrangler Celebrity Customs”

September 28, 2018 In the Jeep® brand’s inaugural competition web series, "Jeep Wrangler Celebrity Customs,” media personality Maria Menounos beat out truly tough competition from Alex Rodriguez and The Infatuation’s Andrew Steinthal and Chris Stang to win the first ever Wrangler Golden Grille Award.

FCA Delivers First Campaign for Jeep®, Dodge, Ram, Chrysler and FIAT Featuring the Apple Experience

June 27, 2018 The 2018 edition of FCA’s summer advertising campaign will break across Chrysler, Dodge, Jeep®, Ram and FIAT channels, featuring iconic music artists such as OneRepublic and Alice Cooper and highlighting the Apple experience available in FCA vehicles. The full campaign launches on social and digital on Wednesday, June 27, and across television beginning Monday, July 2.

Ram Showcases Limited-edition 2019 Ram 1500 Kentucky Derby Truck at the 144th ‘Run for the Roses®’

May 1, 2018 Ram Truck is bringing its own brand of horsepower to the Saturday, May 5 running of the 144th Kentucky Derby® – “the most exciting two minutes in sports.” The brand will showcase its special 2019 Ram 1500 Limited Kentucky Derby Edition truck, a no-compromise leader in durability, technology, efficiency and luxury.

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