Advertising Newsroom

Maria Menounos Wins Jeep® Brand’s First-ever Web Series Competition “Jeep Wrangler Celebrity Customs”

September 28, 2018 In the Jeep® brand’s inaugural competition web series, "Jeep Wrangler Celebrity Customs,” media personality Maria Menounos beat out truly tough competition from Alex Rodriguez and The Infatuation’s Andrew Steinthal and Chris Stang to win the first ever Wrangler Golden Grille Award.

FCA Delivers First Campaign for Jeep®, Dodge, Ram, Chrysler and FIAT Featuring the Apple Experience

June 27, 2018 The 2018 edition of FCA’s summer advertising campaign will break across Chrysler, Dodge, Jeep®, Ram and FIAT channels, featuring iconic music artists such as OneRepublic and Alice Cooper and highlighting the Apple experience available in FCA vehicles. The full campaign launches on social and digital on Wednesday, June 27, and across television beginning Monday, July 2.

Ram Showcases Limited-edition 2019 Ram 1500 Kentucky Derby Truck at the 144th ‘Run for the Roses®’

May 1, 2018 Ram Truck is bringing its own brand of horsepower to the Saturday, May 5 running of the 144th Kentucky Derby® – “the most exciting two minutes in sports.” The brand will showcase its special 2019 Ram 1500 Limited Kentucky Derby Edition truck, a no-compromise leader in durability, technology, efficiency and luxury.

Jeep® Brand Launches Marketing Campaigns for the 2018 Jeep Wrangler and 2019 Jeep Cherokee

March 13, 2018 The Jeep® brand is launching multi-faceted marketing campaigns for two of its most anticipated new vehicles – the all-new 2018 Jeep Wrangler and the new 2019 Jeep Cherokee. Both campaigns are running across television and print, in addition to digital and social channels, including Jeep brand’s Facebook, Twitter and Instagram channels.

Actress Kathryn Hahn Stars in Marketing Campaign for the Chrysler Pacifica S

March 5, 2018 Hahn, a real-life mother of two, appears in a five-part video series that spans across television, digital and the Chrysler brand’s social channels, beginning Monday, March 5. The Chrysler Pacifica S Appearance Package is available for $595 U.S. MSRP and can be added to any Touring Plus, Touring L, Touring L Plus or Limited models in any exterior paint color.

FCA Debuts Record Five Spots During Super Bowl LII Telecast; Jeep® and Ram Brands Take the Spotlight

February 4, 2018 FCA US LLC set the stage for the arrival of its three newest and highly anticipated vehicles — the all-new 2018 Jeep® Wrangler, the 2019 Ram 1500 and the 2019 Jeep Cherokee — on Sunday night during the Super Bowl LII telecast. 

FCA US LLC to Present Five Commercials During Super Bowl LII Telecast

February 2, 2018 FCA US LLC will air five commercials during this Sunday’s (2/4) Super Bowl LII broadcast. Jeep® and Ram brands take the spotlight. The first spot will air during the first quarter; the second and third spots will air in the second quarter; the fourth spot will air in the third quarter; and the fifth spot will air during the fourth quarter.

Chrysler Brand Launches California-specific Multimedia Marketing Campaign for Chrysler Pacifica Plug-in Hybrid Minivan

October 10, 2017 In the campaign, which uniquely speaks to the California market’s lifestyle and culture, the state symbols of the grizzly bear, valley quail, desert tortoise and (serpentine) rock act as lobbyists to recommend the Chrysler Pacifica Plug-in Hybrid minivan as the “Official Family Vehicle for California.”

Jeep® Brand Celebrates the Renegade Spirit in New Music-centric ‘Release Your Renegade’ Campaign

October 5, 2017  Astralwerks Records breakout artist Halsey and three emerging “renegade” artists – Molly Kate Kestner (Atlantic Records), Uri Grey and Chloe Nixon – are featured in a new Jeep® brand marketing campaign for the Jeep Renegade that celebrates the spirit of Renegades on the Rise – women with a quest to find their voices, even if it breaks the mold.

Chrysler Brand’s Sponsorship and Multimedia Campaign With Sesame Street Rolls Out New “It’s Electric” Video Featuring Actor Dax Shepard

September 27, 2017 The next video installment of Chrysler brand’s sponsorship and multimedia campaign with Sesame Street and the Chrysler Pacifica and Chrysler Pacifica Hybrid will feature actor and family man Dax Shepard. The “It’s Electric” video debuts across the Chrysler brand’s digital and social channels on Wednesday, September 27.

Chrysler Brand Launches Campaign for Hispanic Market

June 21, 2017  The Chrysler brand is launching a new campaign this week to share key features of the all-new Chrysler Pacifica with Hispanic customers. “Hero” is a 30-second commercial featuring Pablo, a young boy attempting to impress the girl next door.

“Recalculating” Broadcast Spot Launches Jeep® Brand Marketing and Advertising Campaign for All-new 2017 Jeep Compass

May 4, 2017 The Jeep® brand is launching its North American marketing campaign for the all-new 2017 Jeep Compass on Thursday, May 4, 2017. The 360-degree marketing campaign will leverage television, print, radio, experiential, digital, in-cinema 3D, social and website channels, in addition to long-form video elements, as part of its launch.

Vin Diesel Officially Joins Dodge//SRT Family to Form 'The Brotherhood of Muscle'

May 1, 2017 Actor, producer, director and screenwriter Vin Diesel, known for driving legendary Dodge performance vehicles in his iconic role as Dom Toretto in the films of the “Fast & Furious” franchise, is extending his passion for muscle cars beyond the big screen through a partnership with Dodge.

“Flying Pigs” Video Marks Arrival of the All-new 2017 Chrysler Pacifica Hybrid

April 28, 2017 The Chrysler brand is celebrating the arrival of the all-new 2017 Chrysler Pacifica Hybrid with a new 60-second video “Flying Pigs,” which will begin running across digital media channels beginning Friday, April 28.

Dodge Partners With Universal Pictures on The Fate of the Furious, Opens Nationwide April 14

March 2, 2017 Dodge, which has been a part of the Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for The Fate of the Furious, in which Vin Diesel is joined by a returning all-star cast. The Fate of the Furious arrives in theaters on April 14.

Alfa Romeo Commercials Run During Super Bowl LI

Alfa Romeo brand ran three commercials during the Super Bowl LI telecast on the FOX broadcast network on Sunday, February 5, 2017.

Ram Truck Launches New ‘Long Live’ Brand Marketing Campaign

January 14, 2017 Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launch this weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017. 

Dodge Challenger GT Flexes Its All-wheel-drive Muscle Playing in the Snow in New "Russia" TV Ad

December 13, 2016 Winter driving has never been this much fun as Dodge proves in its first ad for the new Dodge Challenger GT, America’s first and only all-wheel-drive muscle coupe.

FCA Celebrates 7.8 Billion YouTube Music Video Views With Two-minute Commercial During 2016 American Music Awards Tonight

November 20, 2016 The ongoing collaboration between FCA US and the music industry’s top music labels has pushed the automaker’s presence in official YouTube music videos to a record of nearly 8 billion views and climbing. The Company will debut a two-minute spot "Music Brings Us Together" and a one-minute spot "Work," celebrating its ties to the music industry during tonight’s American Music Awards broadcast on ABC from 8 p.m. to 11 p.m. EST.

Clio Key Art Awards Give Gold to the FIAT Brand and Paramount Pictures for “Zoolander 2” Fiat 500X Advertising Campaign

October 25, 2016 The Clio Key Art Awards awarded gold to the FIAT brand and Paramount Pictures for the co-branded “Zoolander 2” advertising campaign featuring the Fiat 500X and Derek Zoolander.

110 Articles  |  Page 1/6

© 2018 FCA US LLC. All Rights Reserved.
Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.