Advertising Newsroom

Jeep® Brand’s “More Than Just Words” Commercial Shatters Online Record for FCA With Over 106 Million Views

February 5, 2019 FCA US debuted eight commercials online last week as part of its “Big Game Blitz” digital and social strategy. The Jeep® brand's “More Than Just Words” has smashed the Company’s record for most online views with more than 106 million, more than the audience size for the Super Bowl broadcast. 

Ram Truck Teams Up With Six Big Game Advertisers to Launch #RamWillTowThat Live Social Media Campaign

February 4, 2019 The Ram Truck brand teamed up with six big game advertisers during the broadcast, including M&M’S®, Pringles, Amazon, Avocados From Mexico, Devour and Persil® ProClean®, to launch #RamWillTowThat, a live and interactive social media collaboration taking place on the Ram brand’s Twitter page.

FCA Goes All-in on Big Game Digital and Social Strategy

February 1, 2019 This year, instead of advertising in the Big Game, FCA US debuted seven commercials online throughout this past week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today. 

Jeep® Brand Releases Long-form Video “More Than Just Words” in Advance of the Big Game

January 31, 2019 “More Than Just Words” is an illustrative narration of "The Star-Spangled Banner.” The song serves as the catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. 

Actor Jeremy Renner Lends His Voice and Character to a New Ram Truck Brand Film “Make Sure of It” 

January 31, 2019 Building upon the Ram Truck brand’s “Next Generation” campaign that focuses on instilling values and confidence in our children, the new long-form “Make Sure of It”  video introduces Academy® Award-nominee Jeremy Renner as the new voice of the Ram Truck brand.

Dodge, Jeep® and Ram Brands Launch Videos Online in Advance of Big Game

January 29, 2019 Dodge, Jeep® and Ram brands each pushed out a video across their digital and social channels today in advance of the big game. “We have something new up our sleeve leading up to the big game this year,” said Olivier Francois, Chief Marketing Officer, FCA.

Dodge//SRT Brand and The LEGO Group Launch New LEGO® Speed Champions Building Set Featuring 2018 Dodge Challenger SRT Demon

January 2, 2019 Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The initiative includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

Dodge Brand Social Series “Jolly Fast Man” Takes Viewers Behind the Scenes of the Building of Santa’s Sleigh – the Redeye Express

December 4, 2018 The series launches on the brand’s YouTube channel, with content running across the brand's Facebook, Twitter and Instagram channels throughout the month of December. 

Ram Truck Brand Releases “Thanksgiving Grace” Spot During Macy’s Thanksgiving Day Parade®

November 22, 2018 The Ram Truck brand joins and pays homage to the millions of Americans coming together this Thanksgiving Day in its new video “Thanksgiving Grace,” airing for the first time on television on Thursday, Nov. 22 during the 92nd annual Macy’s Thanksgiving Day Parade on NBC. The spot, which will air on broadcast as a 30-second commercial, will also run during the traditional holiday NFL football game on CBS.

Fiat 124 Spider Abarth Stars Alongside Sting & Shaggy in “Gotta Get Back My Baby” Music Video

November 9, 2018 The video pairs Sting and Shaggy as two Miami detectives who convince their captain that they’re “going to need the Spider,” meaning his prized Fiat 124 Spider Abarth, as part of their South Beach stakeout for “the most dangerous woman in the country.” What could go wrong?

FCA Year-end “Big Finish” Campaign Puts a Spin on Holiday Classics With Musical Artists

November 5, 2018 FCA’s year-end “Big Finish” advertising campaign launches on television, social and digital channels beginning Monday, November 5. The “Big Finish” campaign includes actress Kathryn Hahn and features musical renditions of holiday classics by artists, including multiplatinum, Grammy®-nominated band OneRepublic and features an original track from Gwen Stefani from her newly released deluxe holiday album "You Make it Feel Like Christmas."

Maria Menounos Wins Jeep® Brand’s First-ever Web Series Competition “Jeep Wrangler Celebrity Customs”

September 28, 2018 In the Jeep® brand’s inaugural competition web series, "Jeep Wrangler Celebrity Customs,” media personality Maria Menounos beat out truly tough competition from Alex Rodriguez and The Infatuation’s Andrew Steinthal and Chris Stang to win the first ever Wrangler Golden Grille Award.

FCA Delivers First Campaign for Jeep®, Dodge, Ram, Chrysler and FIAT Featuring the Apple Experience

June 27, 2018 The 2018 edition of FCA’s summer advertising campaign will break across Chrysler, Dodge, Jeep®, Ram and FIAT channels, featuring iconic music artists such as OneRepublic and Alice Cooper and highlighting the Apple experience available in FCA vehicles. The full campaign launches on social and digital on Wednesday, June 27, and across television beginning Monday, July 2.

Ram Showcases Limited-edition 2019 Ram 1500 Kentucky Derby Truck at the 144th ‘Run for the Roses®’

May 1, 2018 Ram Truck is bringing its own brand of horsepower to the Saturday, May 5 running of the 144th Kentucky Derby® – “the most exciting two minutes in sports.” The brand will showcase its special 2019 Ram 1500 Limited Kentucky Derby Edition truck, a no-compromise leader in durability, technology, efficiency and luxury.

Jeep® Brand Launches Marketing Campaigns for the 2018 Jeep Wrangler and 2019 Jeep Cherokee

March 13, 2018 The Jeep® brand is launching multi-faceted marketing campaigns for two of its most anticipated new vehicles – the all-new 2018 Jeep Wrangler and the new 2019 Jeep Cherokee. Both campaigns are running across television and print, in addition to digital and social channels, including Jeep brand’s Facebook, Twitter and Instagram channels.

Actress Kathryn Hahn Stars in Marketing Campaign for the Chrysler Pacifica S

March 5, 2018 Hahn, a real-life mother of two, appears in a five-part video series that spans across television, digital and the Chrysler brand’s social channels, beginning Monday, March 5. The Chrysler Pacifica S Appearance Package is available for $595 U.S. MSRP and can be added to any Touring Plus, Touring L, Touring L Plus or Limited models in any exterior paint color.

FCA Debuts Record Five Spots During Super Bowl LII Telecast; Jeep® and Ram Brands Take the Spotlight

February 4, 2018 FCA US LLC set the stage for the arrival of its three newest and highly anticipated vehicles — the all-new 2018 Jeep® Wrangler, the 2019 Ram 1500 and the 2019 Jeep Cherokee — on Sunday night during the Super Bowl LII telecast. 

FCA US LLC to Present Five Commercials During Super Bowl LII Telecast

February 2, 2018 FCA US LLC will air five commercials during this Sunday’s (2/4) Super Bowl LII broadcast. Jeep® and Ram brands take the spotlight. The first spot will air during the first quarter; the second and third spots will air in the second quarter; the fourth spot will air in the third quarter; and the fifth spot will air during the fourth quarter.

Chrysler Brand Launches California-specific Multimedia Marketing Campaign for Chrysler Pacifica Plug-in Hybrid Minivan

October 10, 2017 In the campaign, which uniquely speaks to the California market’s lifestyle and culture, the state symbols of the grizzly bear, valley quail, desert tortoise and (serpentine) rock act as lobbyists to recommend the Chrysler Pacifica Plug-in Hybrid minivan as the “Official Family Vehicle for California.”

Jeep® Brand Celebrates the Renegade Spirit in New Music-centric ‘Release Your Renegade’ Campaign

October 5, 2017  Astralwerks Records breakout artist Halsey and three emerging “renegade” artists – Molly Kate Kestner (Atlantic Records), Uri Grey and Chloe Nixon – are featured in a new Jeep® brand marketing campaign for the Jeep Renegade that celebrates the spirit of Renegades on the Rise – women with a quest to find their voices, even if it breaks the mold.

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