March 23, 2017 , Auburn Hills, Mich. - The 2018 Dodge Challenger SRT Demon leverages a performance feature that is sure to make it one for the history books. Unlocked on March 23, the newest teaser, “Lock and Load,” shares a feature that not only delivers the highest level of dedicated drag car technology offered in a production car but also, until now, could only be found in the aftermarket for "track use only" vehicles.
 
The 2018 Dodge Challenger SRT Demon is the first ever, factory production car with a TransBrake™. This exclusive performance feature enables the SRT Demon to produce launch forces previously unattainable by street legal production vehicles. Quicker power delivery and higher engine launch torque potential are achieved by locking the output shaft of the automatic transmission to keep the vehicle stationary until launch.
 
Conventional vehicle launches consist of the driver using one foot on the brake and one on the accelerator pedal to increase engine speed while holding the vehicle stationary, known as foot-brake launch or two-footing. The SRT Demon’s TransBrake  feature provides improved reaction times and more consistent launches by utilizing the steering wheel paddle shifters as a launch trigger. Using the driver’s finger exclusively to trigger launch of the SRT Demon results in a 30 percent reaction time advantage over foot-brake launches.
 
By locking the output shaft of the transmission, the Challenger SRT Demon’s TransBrake works in conjunction with Torque Reserve to achieve:
  • Brake-free launches up to 2,350 RPM
  • 105 percent increase in launch boost pressures
  • 120 percent increase engine launch torque
 
To make sure the SRT Demon can take full advantage of maximum torque at launch, the TransBrake feature also includes a driveline preload process. Preloading ensures engine torque is applied through the entire driveline all the way to the rear wheels. The result is full engine torque delivery where the tires touch the ground 150 milliseconds after the paddle shifter is released. Preloading the driveline also provides reduced component spike loads and thus less potential of component damage. The overall result is faster acceleration at launch, better 60-foot times and improved quarter-mile times.
 
The TransBrake feature also complements the SRT Demon’s new lightweight brake package, designed to enable the use of narrow front-runner wheels at the drag strip. With TransBrake holding the SRT Demon steady, more torque is available via higher engine rpm without fear of overwhelming the reduced grip of braked front runners. This gives the SRT Demon up to 40 percent more available launch torque compared to vehicles with front runners using a foot-brake launch.
 
Fans should visit www.ifyouknowyouknow.com to watch “Lock and Load” and the other 2018 Dodge Challenger SRT Demon videos. Remember, nothing is a coincidence and everything means something.
 
Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels. Dodge will surprise 10 loyal fans with an invitation to the hotly anticipated SRT Demon reveal during New York’s auto show week.
 
Our story so far:
 
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
 
Videos released so far:  
All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show.
 
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
 
About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
 
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car reaching 0-60 miles per hour (mph) in 3.4 seconds and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph. Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat with its more powerful 717-horsepower engine, the Challenger R/T Scat Pack Widebody, which features fender flares from the SRT Hellcat Widebody and adds 3.5 inches of width to Scat Pack’s footprint, as well as and the new Challenger R/T Scat Pack 1320. Infused with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon, the Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer.  The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs. fills out the brands’ performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.
 
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