FCA Canada: Number-One Selling Automaker in Alberta Headlines 2015 Edmonton Motor Show with All-New 2015 Ram 1500 Rebel and New 2015 Ram Laramie Limited Alongside Seven Other Regional Premieres

April 7, 2015 , Edmonton, Alberta -  After finishing 2014 as Alberta’s number-one selling automaker, FCA Canada (formerly Chrysler Canada) is riding high into the 2015 Edmonton Motor Show, looking to maintain its momentum with nine regional premieres led by the 2015 Ram 1500 Rebel and 2015 Ram 1500 Laramie Limited.
 
“Alberta - and Edmonton in particular - are standout markets for FCA Canada,” said Bob Devlin, Head of FCA Canada's Western Business Centre. “Right from our Fiat 500, which is the number-one selling Micro Car in the province, to the Ram Truck lineup, which has picked up more market share than any other Large Pickup since 2010, we have strong, humbling support here. That’s the number-one factor in why FCA Canada was the top-selling automaker in the province last year at retail. We want to thank our Albertan customers and show them what’s next from all of our brands here at the 2015 Edmonton Motor Show.”
 
Leading the regional debuts in Edmonton are the 2015 Ram Laramie Limited and Rebel. The 2015 Ram Laramie Limited, the benchmark in truck opulence, offers an even higher level of refinement and attention to detail. The upgraded interior and exterior trim aligns with a long list of best-in-class titles under the Ram moniker, including fuel economy, payload, torque and towing capacity. The 2015 Ram Rebel brings a one-of-a-kind, off-road design to the full-size truck segment, sporting numerous off-road-ready features, including a suspension lift, 33-inch tires and a custom interior.
 
Alongside the pair of new Ram Truck products, seven other FCA Canada vehicles will make their regional auto show debut in Edmonton, including the made-in-Canada 2015 Chrysler 300, 2015 Dodge Challenger SRT Hellcat, 2015 Dodge Charger and 2015 Dodge Charger SRT Hellcat, plus the 2016 Fiat 500X, 2015 Jeep Renegade and 2015 Ram ProMaster City.
 
About 2015 Ram 1500 Rebel
The new 2015 Ram 1500 Rebel drops right into a core segment of the full-size pickup truck market, bringing one-of-a-kind off-road design cues and a can-do attitude backed by Ram Truck engineering.
 
Departing from the brand’s iconic “cross-hair” design, Rebel features an all-new grille with prominent, billet silver “RAM” letter badging, plus an aluminum twin-snorkel sport hood, a new black powder-coated front bumper, a billet silver skid plate, new front tow hooks and new LED fog lamps.
 
Rebel’s flanks wear black Power Wagon wheel-arch mouldings, flat-black badges, mirrors and lower body panels to create a distinctive trail-ready presence. New 17-inch aluminum wheel with matte black painted accent pockets are among the most elaborate designs found in mass production.
 
Continuing around to the rearview, Rebel wears a bold new “RAM” stamped tailgate with blacked-out lettering, atop a powder coated black bumper and tail lamps with black bezels to match the forward lighting. Rebel offers an optional backup camera, the exclusive RamBox storage system and a new tri-fold tonneau cover embossed with the Ram logo.
 
Inside, Rebel is every bit as brawny and rugged as it is outside. High-durability technical grain vinyl seats are finished in Radar Red and Black with Sedoso fabric inserts embossed with a Toyo tire tread pattern, matching the Rebel’s actual footprint. A Ram’s head is embroidered on the headrests, while “Rebel” appears on the upper bolsters. Black, Radar Red and Light Diesel Grey are the main and accent colours found throughout the unique cabin. Rebel’s all-new centre console incorporates inserts for various-sized cell phones and tablets. The heated steering wheel is wrapped with semi-perforated black leather, accented again with Radar Red X-stitching. Radar Red is also used to highlight the anodized vent rings, door accent rings, door trim spears, centre console trim ring and the Ram’s head on the deep, all-weather rubber floor mats. The interior is finished off with a new black headliner and matching upper pillars.
 
The Rebel’s trail-running capability gets a boost by taking advantage of the Ram 1500’s class-exclusive air suspension system, here with a 2.5 cm (1 inch) factory lift. This not only helps to clear the beefy 33-inch (LT285/70R17) Toyo Open Country A/T all-terrain tires, but also contributes to best-in-class ground clearance of 26.1 cm (10.3 in.) and improved off-road approach, departure and breakover angles.
 
Bilstein® supplies front and rear shocks with unique tuning and a new steering calibration is matched to the Rebel’s increased ride height. A softer rear stabilizer bar provides improved dynamics.
 
Rebel is available exclusively as a Crew Cab model with a 5-ft.-by-7-inch bed length. Both the 3.6-litre Pentastar™ V6 (305 horsepower/269 lb-ft of torque) and 5.7-litre HEMI powertrains (395 hp/410 lb.-ft. ) are offered, mated to a class-exclusive TorqueFlite eight-speed automatic which improves drivability and enhances fuel efficiency.
 
About 2015 Ram Laramie Limited
Alongside the Ram 1500 Rebel, Ram Truck had an additional unveiling on the show floor in Toronto. Following its world debut just minutes before at the 2015 Chicago Auto Show, the 2015 Ram Laramie Limited was shown in Canada for the first time.
 
Already the benchmark for truck opulence, the 2015 model shows even higher level of sophistication and attention to detail, as demanded from Ram Truck’s high-end pickup buyers.
 
The Laramie Limited’s all-new grille is the most prominent change on the exterior. Its new billet port grille with bold “RAM” lettering breaks from the long tradition of crosshair styling. On each side of the grille, a quad headlamp design includes a bi-functional halogen projector system placed in a dark background. Fifteen amber LEDs illuminate park/turn/position lamps and three amber LEDs serve for the side markers. A Ram shield logo is moulded into the housing, and the Ram name is moulded into the inside of the outer lens.
 
Matching the new front grille theme, a new tailgate design is fixed with a 50.8 cm (20-inch)-wide, bright chrome “RAM” badge so onlookers can clearly identify the truck. A new chrome accent strip lines the base of the gate.
 
Ram 1500 Laramie Limited features an all-new 20-inch forged multi-surface aluminum wheel – unique in the truck market and a detail not to be missed. Polished surfaces are accented with painted silver.
 
Inside, the 2015 Ram Laramie Limited is the apex of modern luxury. It features premium materials, all-black, full Natura Plus premium leather seating, real Argento wood components and diamond knurled Liquid Chrome gauge rings inspired by modish watches. Subtle stitching accents, pin striping, unique materials and patterns are also found throughout. Ram Laramie Limited is a “black-tie” luxury alternative to the popular southwestern-themed Laramie Longhorn edition pickup.
 
The newly designed, deep and double-stacked centre console is topped with a forgiving, French-stitched full-leather lid and pronounced Limited badge, covering USB, auxiliary and 12-volt service points. Just forward of the console lid, a new bin houses a cellular phone and tablet holder, which can be concealed with a new, real wood sliding door. A-pillar and B-pillar handles feature a leather wrap with rollover Greystone stitching.
 
The 2015 Laramie Limited features the next generation 8.4-inch Uconnect system with standard navigation. Digital background screens are tailor-made to the high-class trim, another detail valued by premium truck customers.
 
Ram Laramie Limited also is equipped with air suspension (1500 only), wheel-to-wheel side steps, navigational radio, remote start, backup camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats, heated rear seats and RamBox (Heavy Duty, 6-foot, 4-inch bed only).
 
The new Ram trim will be available on 1500, 2500 and 3500 models. The upgraded interior and exterior trim aligns with a long list of best-in-class titles under the Ram moniker, including fuel economy, payload, torque and towing capacity.

2015 Chrysler 300
The new, award-winning 2015 Chrysler 300 takes the nameplate's style and sophistication to new levels. With its iconic proportions, this head-turning big, bold Canadian-made sedan is highlighted by world-class quality and craftsmanship, best-in-class 7.7 L/100 km highway fuel economy, plus class-exclusive innovations that include a state-of-the-art TorqueFlite eight-speed transmission now standard on every model and the segment's most advanced all-wheel-drive system.

Dodge Challenger SRT Hellcat
The new, Canadian-built 2015 Dodge Challenger SRT Hellcat is the fastest muscle car ever with an NHRA-certified ¼-mile time of 11.2 seconds at 201 km/h on stock Pirelli tires. This fastest muscle car ever is also the most powerful ever, thanks to its HEMI Hellcat engine, delivering an unprecedented 707 horsepower and 650 lb.-ft. of torque. The 6.2-litre V-8 is the first factory-built supercharged HEMI. Equipped with a segment-exclusive TorqueFlite eight-speed automatic transmission, the Challenger SRT Hellcat returns 10.7 L/ 100 km on the highway.

2015 Dodge Charger   About FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 90th anniversary in 2015. FCA Canada Inc. is a wholly owned subsidiary of FCA US LLC, a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies.  FCA Canada has approximately 440 dealers and markets Chrysler, Jeep, Dodge, Ram and FIAT brands as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products.  In addition to its assembly facilities, which produce the Chrysler Town & Country, Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development center in Windsor, and has sales offices and parts distribution centers throughout the country. 
 
FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group.  FCA is listed on the New York Stock Exchange under the symbol “FCAU” and on the Mercato Telematico Azionario under the symbol “FCA.”