New 2015.5 Dodge Viper GTS and TA 2.0 Special Edition Models Now Available for Customer “Sold Orders” With New Pricing and More Content

  • Dodge Viper sales up 26 percent year-to-date since Dodge repositioned the hand-built exotic in September and reduced the starting price $15,000
  • 2015 Dodge Viper’s starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $84,995 (all prices exclude gas guzzler tax and destination)
  • New 2015.5 Viper GTS and TA 2.0 models now available for sold customer orders
  • Track-ready Viper TA 2.0 Special Edition builds on success of TA model; U.S. MSRP starts at $101,995 and adds high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track
  • U.S. MSRP of GTS model starts at $107,995 with newly standard Laguna leather seats, Alcantara headliner and Harman Kardon 18-speaker sound system
  • The Dodge Viper was first introduced in 1992 with a starting U.S. MSRP of $50,700. Adjusted for inflation, the equivalent in today’s dollars would be $86,130, making the 2015 model year Viper competitively priced to the first generation Viper, as calculated by Kelley Blue Book
  • New for 2015, the Viper’s refined 8.4-liter V-10 engine and Tremec six-speed manual transmission delivers 645 horsepower and up to 20 miles per gallon on the highway
  • Employees at Conner (Ave.) Assembly Plant in Detroit now hand-building 2015 model-year Vipers, which will start arriving in dealer showrooms in the first quarter of 2015
November 26, 2014 , Auburn Hills, Mich. - Dodge Viper sales have been on a run since the brand repositioned the limited-production hand-built super car in September, and Dodge is building on the momentum, opening the system for dealers to place sold customer orders of the newly equipped 2015.5 Dodge Viper GTS and TA 2.0 Special Edition, which join the SRT and GT models in the Viper lineup.
 
“The jump in Viper’s September sales after we announced the new $84,995 starting price showed that the overall repositioning to competitively price Viper with the first 1992 model was on target. But that was just the start,” said Tim Kuniskis, President and CEO, Dodge and SRT. “Today, we’re expanding the Viper lineup by offering the track ready Viper TA 2.0 and GTS models with even more content. This limited-production hand-built super car is the flagship of the Dodge brand, and we will continue to show our commitment to its future.”
 
Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship. Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700, which equates to $86,130 in today’s dollars. In addition to the lower starting price, the hand-built American exotic now delivers an increased 645 horsepower and gets up to 20 miles per gallon.
 
Now, in addition to the SRT and GT models, customers can order the 2015.5 Viper TA 2.0 Special Edition and GTS models, both of which feature more standard content compared with the 2014 models they replace.
 
  • With a starting U.S. MSRP of $84,995, the 2015 Dodge Viper SRT features new accent stitching on the seats and instrument panel, Alcantara accents on the doors and instrument panel and ‘Viper’ badged aluminum sill plates. All Vipers are powered by the legendary 8.4-liter aluminum V-10, with 645 horsepower and 600 lb.-ft. of torque paired with a Tremec six-speed manual transmission, 18/19-inch polished Rattler wheels, four-wheel Brembo brakes, electronic stability control (ESC), dual side exhausts, HID automatic headlamps, LED daytime running lamps, LED taillamps. On the inside, the Viper features a 7-inch reconfigurable driver information display, 8.4-inch Uconnect Touch multimedia center with Parkview rear back-up camera, 3-D navigation with Sirius XM and Travel Link, SRT Performance Pages, launch control, 12-Speaker Harman Kardon audio system, three-spoke flat-bottom steering wheel, Keyless Enter ‘N Go, push-button start and power adjustable pedals
  • With a starting U.S. MSRP of $94,995, the new for 2015 Viper GT model features Nappa leather seats with Alcantara inserts, Alcantara accents on the doors and IP, ‘Viper’ badged aluminum sill plates, two-mode sport suspension, five-mode ESC, ‘GTS’ hood, two-piece StopTech slotted rotors, red Brembo brake calipers and power six-way driver seat
  • With a starting U.S. MSRP of $101,995, the TA 2.0 Special Edition features a high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track, two-piece Brembo Rotors, 18/19-inch Matte Black Sidewinder Wheels, Pirelli P Zero Corsa Tires, dual-mode suspension, five-mode ESC, black Brembo brakes with orange lettering, performance brake pads, carbon fiber structural X-Brace, rear carbon fiber applique, TA front splitter, TA aero wing assembly kit, TA front decal, TA sill decal, interior accent stitching and car cover
  • With a starting U.S. MSRP of $107,995, the 2015 Dodge Viper GTS features many of the customer preferred "options," now as standard content, such as Laguna leather seats, Alcantara headliner and Harman Kardon 18-speaker sound system, as well as a Nappa leather IP, console and doors, 18/19-inch polished aluminum Venom wheels, power six-way driver and passenger seats, unique GTS badging. Also, for a new level of exclusivity, introducing the GTS Ceramic Blue Special Edition with Ceramic Blue exterior color, Black stripes, orange brake calipers, rear carbon fiber applique, and GTS gloss black badging
  • High-impact Y’Orange and Stryker Orange exterior colors will start arriving at dealers in early 2015

Production of 2015 model year Vipers began at the Conner Avenue Assembly Plant in Detroit in November. 2015 model year Vipers will start arriving in dealerships in the first quarter of 2015.
 
About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
 
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car reaching 0-60 miles per hour (mph) in 3.4 seconds and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph. Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat with its more powerful 717-horsepower engine, the Challenger R/T Scat Pack Widebody, which features fender flares from the SRT Hellcat Widebody and adds 3.5 inches of width to Scat Pack’s footprint, as well as and the new Challenger R/T Scat Pack 1320. Infused with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon, the Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer.  The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs. fills out the brands’ performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.
 
Follow Dodge, SRT and FCA US news and video on:  
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/dodgeofficial or  www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or www.youtube.com/fcanorthamerica 

Contact Information

Welcome to the FCA US media site.

Search Keywords:
Keywords to exclude:
Please Select Media Type:
Executive Bios
Executive Speeches
Fact Sheets
Media Advisories
Plant Fact Sheets
Press Kits
Press Releases
Product Pricing
Specifications
Special Reports
Statement In Response
Search All News
Production Period:
Results per page:
Sort by: