MEDIA ADVISORY: 2013 Dodge Dart Drive Away From Texas Motor Speedway and Into Dodge Dealerships Across the Southwest

  • Texas Auto Writers Association to present the 2013 Dodge Dart with three industry awards
  • Nearly 250 2013 Dodge Darts will line up in Texas Motor Speedway pit row and drive the oval before heading to Dodge dealerships across the Southwest
  • The all-new 2013 Dodge Dart blends Alfa Romeo DNA with Dodge’s passion for performance and style, resulting in a groundbreaking compact sedan
WHAT: Nearly 250 Dodge dealers will gather at Texas Motor Speedway to drive their first Dodge Dart to Dodge dealerships across the Southwest. The celebration will be commemorated by Mike Herzing, president of the Texas Auto Writers Association (TAWA), with a presentation of three industry trophies for the 2013 Dodge Dart: Compact Car of Texas, Best Value of Texas and Best New Feature (Dodge Dart Thin Film Transistor display).

WHEN: Thursday, June 14

11 a.m. Welcome

11:15 a.m. TAWA presentation of awards

11:30 a.m. Luncheon

1 p.m. Photo op, 250 Dodge Darts in pit row

WHERE: Texas Motor Speedway - The Speedway Club, Texas Grand Ballroom, 9th floor, 3545 Lone Star Circle, Justin, Texas 76247

About 2013 Dodge Dart
The all-new 2013 Dodge Dart leverages the world-class architecture and DNA of Alfa Romeo and infuses it with Dodge passion and design, creating an agile, fun-to-drive compact car with mid-size levels of interior roominess and unmatched style, technology, safety and customization. The Dodge Dart brings this style and technology to market starting at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $15,995 (excluding destination), delivering a thoroughly modern vehicle that’s beautifully designed and crafted with high-quality materials, attention to detail and precision craftsmanship.

Loaded with innovative technology, such as the available class-exclusive Uconnect Touch 8.4-inch touch screen and customizable 7-inch TFT gauge cluster, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.

The 2013 Dodge Dart is available in five different trim levels in the United States. Customers can choose from the SE, SXT, Rallye, Limited and R/T.

The starting U.S. MSRP for the all-new 2013 Dodge Dart (all prices exclude $795 destination):
  • Dodge Dart SE: $15,995
  • Dodge Dart SXT: $17,995
  • Dodge Dart Rallye: $18,995
  • Dodge Dart Limited: $19,995
  • Dodge Dart R/T: $22,495 (available Q3 2012)

About Dodge Brand
 

For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the youngest dealer showrooms in the United States.

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