Stellantis Media Site Chrysler Group Celebrates 20 Years of Modern Concept Vehicles Contact: Ashley  Kahael Sam  Locricchio Chrysler Group Celebrates 20 Years of Modern Concept Vehicles Chrysler Group’s design tradition has become a key strength of the company More than 100 concept vehicles have been developed since 1988 Chrysler Nassau, Jeep® Trailhawk and Dodge Demon are the most recent concepts May 24, 2007,  Auburn Hills, Mich. - “Concept to reality” has become a term that epitomizes the Chrysler Group design philosophy, and many observers are hoping that it will apply to the company’s concept vehicles for 2007.Chrysler Group’s latest concept vehicles clearly demonstrate a design tradition that has become a key strength of the company: an ability to design the coolest-of-cool concepts, which are as relevant as they are innovative.This approach started with the Frankfurt Motor Show reveal of the Lamborghini-engined, cab forward-styled, four-door Chrysler Portofino concept sedan in 1987. Almost 20 years and more than 100 concepts later, this continuous development has helped Chrysler Group reinvent and maintain its reputation as a car company driven by design and engineering.Concept vehicles have two major roles for the Chrysler Group: they showcase to management, the media and the public the potential future design direction for Chrysler Group cars and trucks, and they help to attract the best young designers in the world into its design studios.Chrysler Group’s concept vehicle program allows designers to test new colors, features, vehicle size and segments. Concepts can also be showcases for new design cues, which often find their way into production on future vehicles – even if the entire concept vehicle does not.Importantly, the designs that are revealed to acclaim and accolade at auto shows around the world each year are not just built to look good. That is where the company’s design-to-reality tradition really kicks in.Not only does Chrysler Group produce concept vehicles that can actually be driven – especially by journalists for feedback and publicity purposes – but many ultimately become production vehicles within a few years of their first reveal. The latest example is the Dodge Challenger. First revealed as a concept at the 2006 North American International Auto Show (NAIAS) in Detroit, it was announced that the Challenger will go into production in 2008.According to Trevor Creed, Senior Vice President – Product Design Office, Chrysler Group, “We’ve always said at Chrysler that we don’t just produce concepts for fun. We have proved year after year that our concepts are innovative and relevant.“Our track record shows that many Chrysler Group concepts, and several of the design features showcased on our concept vehicles, have gone into production,” he added. “While we can’t say yet if any of our 2007 concepts will eventually be seen in our showrooms, they clearly hint at exciting and innovative future design directions that could find their way into our company’s products.”2007 Concept VehiclesThis year’s group of concept vehicles includes one for each of the Chrysler Group’s brands. Combining refinement, function and style, the Chrysler Nassau concept explores a new expression of the Chrysler brand. First shown at the 2007 NAIAS, the four-door, four-passenger Nassau luxury coupe is a more emotional and artistic articulation of what it means to be a Chrysler.The Jeep® Trailhawk, which also had its premiere at the 2007 NAIAS, merges the spectrum of the Jeep brand by combining the core off-road features of the new Jeep Wrangler Unlimited with the refined sophistication of an all-new on-road, open-air concept vehicle, providing a unique and fresh expression for Jeep.The Dodge Demon is a compact, nimble “roadster with an attitude” – a perfect balance of classic sports car proportion and simplicity blended with modern design and performance. The vehicle is designed to be an affordable Dodge sports car that merges brand cues of bold design and powerful performance with an open-air “fun-to-drive” attitude. This concept had its debut at the 2007 Geneva Motor Show.Twenty Years of Modern Concept VehiclesThe Chrysler Group has a long history of innovation in design and engineering, going back even as far as the first 1924 Chrysler sedan. In the modern era, since 1988, the company has created more than 100 concept vehicles in a variety of shapes, sizes, configurations and materials.1988Chrysler PortofinoPlymouth Slingshot1989Chrysler MillenniumDodge Dakota Sport V-8Dodge IntrepidDodge Viper RT/10Jeep Wrangler RubiconJeep Z5 Concept 1Plymouth SpeedsterPlymouth Voyager III1990Dodge Daytona RTDodge LRTEagle OptimaJeep Freedom1991Chrysler 300MDodge NeonJeep Wagoneer 20001992Chrysler CirrusDodge Epic1993Chrysler PatriotChrysler ThunderboltJeep EccoPlymouth Prowler1994Chrysler PacificaDodge AviatDodge Ram VTSDodge VenomDodge Viper GTS CoupeEagle Vision AeriePlymouth Expresso1995Chrysler AtlanticEagle JazzPlymouth Back Pack1996Chrysler Composite Concept VehicleChrysler LHXDodge Intrepid ESX1997Chrysler PhaetonDodge ConceptDodge SidewinderDodge T-RexJeep Cherokee CasablancaJeep DakarJeep IconJeep Wrangler TabascoJeep Wrangler Ultimate RescuePlymouth Pronto1998Chrysler ChronosDodge Big Red TruckDodge Intrepid ESX2Jeep JeepsterPlymouth Pronto CruiserPlymouth Pronto Spyder1999Chrysler CitadelDodge Charger R/TDodge Power WagonJeep CommanderJeep Journey2000Chrysler 300 Hemi® CChrysler GT CruiserChrysler JavaChrysler Panel CruiserDodge ESX3Dodge MAXX cabDodge Neon SRTDodge Viper GTS/RJeep VarsityPlymouth Howler2001Chrysler CrossfireDodge PowerboxDodge Super8 HemiJeep Willys2002Chrysler California CruiserChrysler PacificaDodge M80Dodge RazorJeep CompassJeep Willys2003Chrysler AirfliteChrysler 300CDodge AvengerDodge DurangoDodge KahunaDodge MagnumDodge TomahawkJeep Treo2004Chrysler ME Four-TwelveDodge Sling ShotJeep Rescue2005Chrysler AkinoChrysler FirepowerDodge CaliberDodge NitroJeep CompassJeep GladiatorJeep HurricaneJeep Patriot2006Chrysler ImperialDodge AvengerDodge ChallengerDodge Hornet2007Chrysler NassauDodge DemonJeep Trailhawk