Stellantis Media Site Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise, Provides Collector-demanded Production Numbers for High-impact Paint Colors Contact: General Media  Inquiries Dan  Reid Kristin  Starnes Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise, Provides Collector-demanded Production Numbers for High-impact Paint Colors New 2016 Dodge Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack Models in Plum Crazy Will Be Shown at the Dodge Display at 13 Mile and Woodward Ave in Royal Oak, Mich. Back for a limited-production run, iconic Plum Crazy exterior paint will be made available on 2016 Dodge Challenger and Charger models, including the ultimate-in-performance, 707-horsepower SRT Hellcat models and 485 best-in-class naturally aspirated R/T Scat Pack models Originally debuting in 1970, Plum Crazy hue spans several generations of muscle-car collectors and enthusiasts and has been a signature Dodge muscle car color ever since Plum Crazy will open in September, one month early for sold orders only on 2016 Dodge Challenger or Charger models with production beginning this November Regular dealer orders for Plum Crazy are scheduled to open in October and will only be available for order until the end of the year Pulled from the archives: for the first time ever, Dodge brand provides its full production numbers of limited-edition and high-impact hues since Charger and Challenger’s return to market in 2006 and 2008, respectively Limited-edition models and limited-production paint colors add collectability, accounting for less than 11 percent of the entire global production of Dodge Charger and Challenger to date August 11, 2015,  Auburn Hills, Mich. - Beyond its rich muscle car legacy, which is highlighted today by the Challenger and Charger SRT Hellcat models – the most powerful muscle cars ever, Dodge continues to produce some of the most recognizable high-impact and heritage hues that have ever hit the blacktop. And for this year’s Woodward Dream Cruise, Dodge will debut the next limited-edition color from its archive: Plum Crazy.“Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. “And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time.”Plum Craziness: 46 years of Dodge brand’s iconic colorSince 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. Today, the enthusiast demand for this heritage hue is stronger than ever – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Add in the widest performance range ever for the 2016 Challenger and Charger, and there hasn’t been a better time to paint the Dodge brand’s iconic muscle car arsenal in the nostalgic color.“From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, Head of Dodge and SRT Design, FCA US LLC.Plum Power: up to 485 naturally aspirated, or 707 supercharged horsepowerDodge dealers will take orders in September for the 2016 Dodge Challenger or Charger in Plum Crazy, with production beginning this November. Models available with Plum Crazy include:2016 Dodge Challenger models: Challenger SXT Plus 3.6-liter Pentastar V-6 engine with 305 horsepower, standard TorqueFlite eight-speed automatic transmission and 30 mpg on the highway Challenger R/T, R/T Plus, R/T Classic, R/T Shaker and R/T Plus Shaker 5.7-liter HEMI® V-8 engine with up to 375 horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission Challenger R/T Scat Pack,  392 HEMI Scat Pack Shaker and SRT 392 6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission Challenger SRT Hellcat 6.2-liter Supercharged HEMI V-8 engine with 707 horsepower – the most powerful power plant ever in a muscle car, mated to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission2016 Dodge Charger models Charger SXT (when equipped with 20-inch wheels) 3.6-liter Pentastar V-6 engine with 292 or 300 horsepower, paired to a standard TorqueFlite eight-speed automatic transmission Charger R/T and R/T Road & Track 5.7-liter HEMI V-8 engine with 370 horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission Charger R/T Scat Pack and SRT 392 6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission Charger SRT Hellcat 6.2-liter Supercharged HEMI V-8 engine with 707 horsepower – the most powerful power plant in a muscle car ever – and paddle-shifting TorqueFlite eight-speed automatic transmissionReleased for the first-time ever: production numbers for high-impact huesDodge Challenger and Charger owners are among the most loyal and performance-hungry automotive enthusiasts. These men and women have a deep appreciation for their rides and for the first time ever, the Dodge brand has reached in to its archive to provide these gearheads with the limited-edition and high-impact hues production numbers.“For years, our Challenger and Charger owners have wanted to know just how unique their rides are, and the team at Dodge wants to further the collectability of these modern muscle machines with the actual production numbers,” added Kuniskis. “From limited-edition models like the Mopar ’10 and Challenger SRT8 Yellow Jacket, to limited-production Challenger and Charger models in high-impact paint colors such as Sublime, TorRed, Go Mango and Green With Envy, we’re excited to share our factory-backed production numbers to our current and future collectors and enthusiasts.”With nearly 1.5 million Dodge Charger and Challenger models produced since both nameplates returned to market in 2006 and 2008 model years respectively, these limited-edition models and limited-production colors are highly collectable and represent less than 11 percent of the entire global production. Furthermore, each model year is detailed below:Dodge Charger Limited Edition Paint and Model Production (Global: 2006 to 2015MY) MODEL YEAR PAINT DESCRIPTION PAINT CODE MODELS VOLUME 2006MY Go ManGo PVE R/T Daytona 4,210   Top Banana PYH R/T Daytona 4,295   TorRed PR3 R/T Daytona 2,326           2007MY Plum Crazy PHG SRT8 300   Plum Crazy PHG R/T Daytona 1,520   Detonator Yellow PYB SRT8 1,000   Sublime PFB R/T Daytona 1,650   TorRed PR3 All 6,519           2008MY B5 Blue PQD SRT8 1,000   Hemi Orange PLC R/T Daytona 1,750   TorRed PR3 All 8,190           2009MY Hemi Orange PLC SRT8 Super Bee 425   TorRed PR3 All 4,516           2010MY TorRed PR3 All 6,030           2011MY Pitch Black PX8 Mopar '11 1,500   Toxic Orange PVG All 5,205           2012MY Blue Streak PCL All 963   Stinger Yellow PYV SRT8 Super Bee 711           2013MY Daytona Blue PB6 R/T Daytona 1,229   Plum Crazy PHG SRT8 and SRT8 Super Bee 152   Hemi Orange PLC SRT8 and SRT8 Super Bee 48   Copperhead PLB SXT and R/T 728   TorRed PR3 All 667           2014MY Plum Crazy PHG R/T and SRT 658   Header Orange PL4 All 1,638   Header Orange PL4 SRT Super Bee 74   TorRed PR3 All 7,724   High Octane Red PRR 100th Anniversary Edition 1,490           2015MY** B5 Blue PQD SXT, R/T and SRT 2,978   TorRed PR3 SXT, R/T and SRT 2,272 Total Dodge Charger limited-edition models and paint colors 71,768Dodge Challenger Limited Edition Paint and Model Production (Global: 2008 to 2015MY) MODEL YEAR PAINT DESCRIPTION PAINT CODE MODELS VOLUME 2008MY Hemi Orange PLC SRT8 4,092           2009MY Hemi Orange PLC R/T & SRT8 6,029   B5 Blue PQD R/T Classic & SRT8 1,419   TorRed PR3 All 4,677           2010MY Hemi Orange PLC R/T & SRT8 3,514   Plum Crazy PHG R/T Classic & SRT8 2,741   B5 Blue PQD R/T Classic & SRT8 2,031   Furious Fuchsia PHP R/T Classic & SRT8 1,527   Detonator Yellow PYB R/T Classic & SRT8 1,483   TorRed PR3 All 6,694   Brilliant Black PXR Mopar '10 601           2011MY Deep Water Blue PBS SRT8 392 Inaugural Edition 863   Bright White PW7 SRT8 392 Inaugural Edition 731   Green with Envy PGE R/T Classic & SRT8 1,532   Toxic Orange PVG All 4,683           2012MY Header Orange PL4 SXT, R/T and SRT8 2,225   Blue Streak PCL All 2,154   Stinger Yellow PYV R/T Classic & SRT Superbee 1,819           2013MY Plum Crazy PHG R/T Classic & SRT 1,769   Hemi Orange PLC R/T & SRT 1,103   TorRed PR3 R/T & SRT 377           2014MY Plum Crazy PHG R/T Classic/Shaker & SRT 1,320   Header Orange PL4 All 3,178   High Octane Red PRR 100th Anniversary Edition 1,715   TorRed PR3 All 4,966   Pitch Black PX8 Mopar '14 Shaker 60   Bright White PW7 Mopar '14 Shaker 51           2015MY** Sublime PFB All 6,208   B5 Blue PQD All 3,152   TorRed PR3 All 6,747 Total Dodge Challenger limited-edition models and paint colors 79,461           ** 2015 MY volume is actual built units thru 7/31/2015   Dodge//SRTFor more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world’s quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.Follow Dodge//SRT and company news and video on:Company blog: http://blog.stellantisnorthamerica.comMedia website: http://media.stellantisnorthamerica.comDodge brand: www.dodge.comDirect Connection: www.DCPerformance.comDodgeGarage: www.dodgegarage.comFacebook: www.facebook.com/dodgeInstagram: www.instagram.com/dodgeofficialTwitter: www.twitter.com/dodge and @StellantisNAYouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA