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Contact:
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Beverly
Thacker
Lori
McTavish
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Chrysler Group's April 2007 U.S. Sales Rise 2 Percent
- Jeep® brand up 29 percent led by Jeep Wrangler and Jeep Patriot
- Chrysler and Dodge minivans up 10 percent with momentum from “National Minivan Month” in April
- Five-star crash test-rated Dodge Ram pick up rises 2 percent in competitive segment
- Chrysler Sebring sedan rises 56 percent
- Inventory down by 18 percent and more than 100,000 units
April 30, 2007,
Auburn Hills, Mich.
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Chrysler Group reported sales for April 2007 of 193,104 units; up 2 percent compared to April 2006 with 190,095. All sales figures are reported unadjusted.
“Chrysler Group increased sales in April based on a solid retail performance – despite two less selling days than in the previous year and a challenging market environment,” said Steven Landry, Executive Vice President – NAFTA Sales, Global Marketing, Service and Parts. “Driven by the continuously strong Jeep® Wrangler and the new Jeep Patriot, sales for the Jeep brand were up significantly by 29 percent.”
Jeep Wrangler and Wrangler Unlimited posted sales of 10,776 units, up 75 percent compared to April 2006 with 6,154 units. The Jeep Patriot continued to gain momentum and finished April with sales of 2,904 units, up 38 percent from March 2007. The vehicle is one of Chrysler Group’s recently introduced fuel-efficient offerings that achieves 30 miles per gallon or better in highway driving.
Driven by Chrysler Group’s “National Minivan Month” in April, sales of the Chrysler Town & Country increased 24 percent compared to the previous year and posted sales of 15,701 units. Dodge Caravan and Grand Caravan finished the month with an increase of 2 percent compared to April 2006 and sales of 23,095 units.
The Dodge Ram pick up truck increased year-over-year sales by 2 percent with sales of 31,503 units in a highly competitive segment and on the heels of an already successful first quarter.
The Chrysler Sebring sedan posted sales of 6,111 units in April, up 56 percent compared to the previous year. The all-new Chrysler Sebring Convertible started with more than 1,400 units into its first month of availability. The redesigned Sebring Convertible offers what no other convertible has offered before — three automatically latching convertible top options: vinyl, cloth and a body-color painted steel retractable hard top, all of which can be retracted with a push of a button on the key fob.
With the continued pressure on gas prices Chrysler Group's incentives in May will focus on the company's full line of cars and small and compact SUVs with the launch of the ‘Maximize Your Miles’ program. The program will communicate the vehicle's fuel economy message across all three Chrysler Group brands. A key part of it will be low-rate finance and additional bonus cash, which will give customers a great package.
Chrysler Group finished the month with 482,786 units of inventory, or a 60-day supply. Inventory is down by 18 percent compared to April 2006 when it was at 586,263 units.
DaimlerChrysler Corporation U.S. Sales Summary Thru April 2007
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Month Sales
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DR %
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Vol %
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Sales CYTD
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DR %
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Vol %
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Model
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Curr Yr
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Pr Yr
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Change
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Change
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Curr Yr
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Pr Yr
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Change
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Change
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Sebring
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7,558
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7,268
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13%
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4%
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28,493
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34,372
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-17%
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-17%
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300
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9,136
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12,804
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-23%
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-29%
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39,512
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52,136
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-24%
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-24%
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Crossfire
|
746
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2,709
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-70%
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-72%
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3,027
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4,103
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-26%
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-26%
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PT Cruiser
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7,753
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10,878
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-23%
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-29%
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33,086
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43,404
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-24%
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-24%
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Aspen
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1,964
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0
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0%
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0%
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9,208
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0
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0%
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0%
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Pacifica
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8,583
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5,691
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63%
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51%
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25,015
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29,235
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-14%
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-14%
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Town & Country
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15,701
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12,629
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35%
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24%
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52,572
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51,617
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2%
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2%
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CHRYSLER BRAND
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51,441
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51,979
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7%
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-1%
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190,913
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214,867
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-11%
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-11%
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Compass
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3,239
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0
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0%
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0%
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15,077
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0
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0%
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0%
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Patriot
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2,904
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0
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0%
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0%
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5,832
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0
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0%
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0%
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Wrangler
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10,776
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6,154
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90%
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75%
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42,367
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23,837
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78%
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78%
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Liberty
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9,543
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9,924
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4%
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-4%
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33,906
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45,348
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-25%
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-25%
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Grand Cherokee
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9,536
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10,506
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-2%
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-9%
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40,392
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51,073
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-21%
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-21%
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Commander
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5,202
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5,301
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6%
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-2%
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22,098
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24,578
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-10%
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-10%
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JEEP BRAND
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41,200
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31,885
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40%
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29%
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159,672
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144,836
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10%
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10%
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Neon
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0
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2,558
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-100%
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-100%
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0
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13,980
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-100%
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-100%
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Caliber
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9,306
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11,236
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-10%
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-17%
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36,512
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19,174
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90%
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90%
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Stratus
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227
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10,932
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-98%
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-98%
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1,169
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41,598
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-97%
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-97%
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Avenger
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8,214
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0
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0%
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0%
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23,729
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0
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0%
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0%
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Charger
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10,057
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9,662
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13%
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4%
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40,980
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38,570
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6%
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6%
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Viper
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47
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141
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-64%
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-67%
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200
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510
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-61%
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-61%
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Magnum
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2,389
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3,812
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-32%
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-37%
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10,814
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17,169
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-37%
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-37%
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Dakota
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4,106
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7,620
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-42%
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-46%
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19,505
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26,628
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-27%
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-27%
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Ram P/U
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31,503
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30,814
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11%
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2%
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122,816
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121,200
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1%
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1%
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Caravan
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23,095
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22,567
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11%
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2%
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75,984
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81,191
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-6%
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-6%
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Durango
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4,674
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5,243
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-3%
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-11%
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19,264
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26,152
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-26%
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-26%
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Nitro
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5,637
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0
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0%
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0%
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25,334
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0
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0%
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0%
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Sprinter
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1,208
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1,646
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-20%
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-27%
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3,461
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6,464
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-46%
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-46%
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DODGE BRAND
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100,463
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106,231
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2%
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-5%
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379,768
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392,636
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-3%
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-3%
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TOTAL CHRYSLER GROUP
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193,104
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190,095
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10%
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2%
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730,353
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752,339
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-3%
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-3%
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|
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TOTAL CG CAR
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46,665
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58,411
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-13%
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-20%
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177,751
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208,820
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-15%
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-15%
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TOTAL CG TRUCK
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146,439
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131,684
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20%
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11%
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552,602
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543,519
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2%
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2%
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Selling Days
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24
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26
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101
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101
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Global Sales Reporting & Analysis
May 1, 2007
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