Dealers Newsroom

Mopar Launches Comprehensive Express Lane Program for Fleet Customers

April 19, 2016 The Fleet Preferred Mopar Express Lane program, one of the most comprehensive solutions offered by an Original Equipment Manufacturer (OEM), transforms FCA US LLC dealerships with Mopar Express Lane service into one-stop shops for fleet vehicle owners.

Go Mango: Dodge Launches Modernized Exterior Heritage Color for 2016 Challenger and Charger SRT Muscle Cars

March 14, 2016 Dodge is expanding its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models.

FCA US Launches Two Co-Branded Credit Cards for Small Businesses

February 22, 2016 FCA US LLC announced today a small-business credit card program with First Bankcard, a division of First National Bank of Omaha, designed to reward brand loyalty with two unique products.

FCA US LLC Forms Affinity Program with National Association of Home Builders

February 4, 2016 FCA US LLC and the National Association of Home Builders (NAHB) have launched a new affinity program that offers discounts on select 2016 Chrysler, Jeep®, Dodge, Ram Truck and FIAT brand vehicles for association members.

FCA Strongly Rejects Allegations by Two U.S. Dealers

January 14, 2016 Fiat Chrysler Automobiles N.V. (“FCA”) (NYSE: FCAU / MTA: FCA) learned late yesterday of the filing of a lawsuit in an Illinois Federal Court by two U.S. dealers located in Illinois and Florida. The named defendants are FCA US LLC (“FCA US”) and FCA Realty LLC. The dealer plaintiffs are two dealerships of the larger Ed Napleton Automotive Group.

FCA US LLC Offers $500 New Vehicle Bonus Cash Program for Flood Disaster Victims in Missouri, Illinois

January 8, 2016 FCA US LLC announced today a special disaster-relief new vehicle bonus cash program to Missouri and Illinois residents who lost their vehicle in severe storms and flooding in December.

Mopar CAP LOCAL Recruits 20 Colleges to Train Next Generation of Dealership Service Technicians

December 18, 2015 A FCA US LLC program designed to develop a critical stream of highly trained technicians to work in its U.S. dealerships has added 20 colleges to its growing network of certified technical training sites.

FCA US LLC Launches Customer First Award for Excellence for Dealers and Customers

December 14, 2015 FCA US LLC announced today that it has launched its new Customer First Award for Excellence initiative for its 2,600 dealerships nationwide. FCA US created the Customer First Award for Excellence with its dealer partners and J.D. Power to elevate customer satisfaction with their dealerships with a specific focus on the sales and service experience, employee training and facility condition.

FCA US Launches Nationwide No-Cost College Education for Dealership Employees & Families

November 23, 2015 FCA US LLC announced today the national rollout of its Degrees@Work program and the newly developed Degrees@Work Family offering with Strayer University designed to provide a no-cost, no-debt college degree to participating FCA US dealership employees and their immediate family members.

Dodge Brand Expands ‘It’ll Test You’ Marketing Partnership to Include Donations to Local Nonprofit

September 21, 2015 Dodge is bringing its popular “It’ll Test You” Hispanic marketing campaign to life in southern California as the brand announces an expanded partnership with campaign star Danny Trejo that includes a significant donation to nonprofit organization A Walk on Water and an innovative test drive program.

Dodge Launches 2016 SRT Hellcat Plan of Attack; Increases Production; Set to Open Orders

July 27, 2015 Dodge will soon be opening the dealer order banks for 2016 Dodge Challenger and Charger SRT Hellcats, streamlining the process and significantly increasing production to ensure that the fastest, most powerful muscle cars ever continue to move off dealer lots.

FCA US Dealers to Offer Employees No-Cost, No-Debt College Education

May 4, 2015 Employees of Chrysler, Jeep®, Dodge, Ram and FIAT dealerships will have the unique opportunity to earn a no-cost, no-debt college degree through Strayer University’s Degrees@Work program, developed in collaboration with FCA US LLC.  FCA US is the only company in the automotive industry to offer the program.

The Beast Is Unleashed: 2015 Dodge Challenger SRT Hellcat on Way to Dealerships

November 13, 2014 The wait is over. The highly anticipated new 2015 Dodge Challenger SRT Hellcat with its supercharged whine is about to roar into Dodge dealerships across the United States.

Alfa Romeo Franchises Awarded to 86 Dealers in U.S. and Canada

June 10, 2014 An initial group of 86 dealers have been awarded Alfa Romeo franchises in the United States and Canada. These dealers will be the first to sell the all-new 2015 Alfa Romeo 4C coupe and limited-edition 4C Launch Edition when the iconic Italian sports car brand returns to the North American market this year.

Dodge Brand Offers ‘Double-Up’ Program on 2014 Dodge Charger and Challenger

April 14, 2014 New 2015 Dodge Charger and Dodge Challenger muscle cars are coming later this year, but there is no need to wait to get into one of these performance icons. The Dodge brand has crafted the “Double-Up” program for Charger and Challenger enthusiasts. Eligible customers can lease a 2014 Charger or Challenger for 12 months, and leave the dealership with a guarantee that when they return in a year and follow program rules they will have the same lease payment on a new 2015 Charger or Challenger.

FIAT of Austin Celebrates Grand Opening of New Location with Art Reveal

March 20, 2014 FIAT of Austin, the sales leader since the FIAT brand was reintroduced to the U.S. market in 2011, has moved to bigger and better quarters. The new FIAT studio is throwing a grand opening celebration today featuring a special reveal of four artist-painted FIAT models.

Chrysler Brand Educates Families on Bullying Prevention through “Drive for the Kids” Program

March 11, 2014 In 2014, the Chrysler brand will continue its support of the Robert F. Kennedy Center for Justice and Human Rights’ bullying prevention initiative RFK Project SEATBELT throughout and beyond the school year. The Chrysler brand has employed its local dealerships to support the measure during Drive for the Kids® fundraisers at area schools.

New Fiat 500 1957 Edition Arriving Soon in FIAT Studios

March 7, 2014 Italian car and design fans looking for a taste of the historic Cinquecento won’t have to wait much longer. Today, the FIAT brand opened orders for the 2014 Fiat 500 1957 Edition, arriving in FIAT studios nationwide in late spring. Pricing for this well-equipped, limited-production model starts at $20,400 U.S. MSRP, just $1,900 more than a base Fiat 500 Lounge.

2014 Ram 1500 EcoDiesel Orders Top More Than 8,000 Units in Three Days, Filling Initial Allocation

February 19, 2014 On the heels of EPA’s certification of 28 MPG, Ram Truck opened the initial order allocation for the 2014 Ram 1500 EcoDiesel to receive a flood of orders from dealers across the nation. 

Chrysler Group's Mid-Atlantic Business Center and Dealers Team Up With Toys for Tots

December 6, 2013 Chrysler Group's Mid-Atlantic Business Center and more than 250 dealers are joining forces with the Marine Toys for Tots Foundation to make this holiday season brighter for many families.

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