2007 Chrysler U.S. Sales Archive

Total Chrysler LLC December 2007 Sales Up 1 Percent on the Strength of Retail;  Demand for Chrysler Town & Country and Dodge Grand Caravan Continues to Grow

  • 2008 Dodge Challenger SRT8® – more than 9,000 orders to date
  • For 2008, Chrysler to offer six vehicles that get 28 miles per gallon or better highway fuel economy
  • 2007 Jeep® Wrangler sales surpass 100,000 units with an all-time sales record of 119,243 units
  • December monthly sales up 1 percent – retail up, fleet down
  • Chrysler brand truck sales rise 7 percent in December over 2006 based on the success of Chrysler Town & Country minivan, up 31 percent
  • Dodge brand sales rise 11 percent in December from the same period last year led by Dodge Grand Caravan up 51 percent, Dodge Sprinter up 26 percent and Dodge Charger up 5 percent
  • Jeep brand sales down 3 percent for December year-over-year based on planned fleet reductions
  • Dealer inventory down 19 percent or 100,048 units versus December 2006
Auburn Hills, Mich. January 3, 2008 -

Built on the strength of retail, Chrysler LLC’s total U.S. sales for December 2007 were 191,423 units; an increase of 1 percent compared with December 2006 sales of 190,415 units. Fleet sales for the month were down, as compared with December 2006. For 2007, total Chrysler LLC sales were 2,076,650, a decrease of 3 percent from the 2,142,505 units sold in 2006. All sales figures are reported as unadjusted.

“On behalf of our leadership team, I would like to extend my thanks and appreciation to the entire Chrysler network for a strong finish to 2007 and a solid December,” Bob Nardelli, Chairman and Chief Executive Officer, said. “Today is a great demonstration of what can be done when all of our employees, dealers and suppliers come together, demonstrating that the organization and its partners are fully aligned and focused on meeting the needs of our customers and being competitive in the industry.”

“December proves that when you offer customers products with great value, they respond favorably,” Jim Press, Vice Chairman and President, said. “In 2007, we launched eight all-new vehicles including the Jeep® Grand Cherokee diesel, Chrysler Sebring Convertible and the all-new Swivel ’n Go™ minivans. And we are continuing to invest in new product, including new fuel-efficient powertrains. For 2008, we’ll offer six vehicles with 28 miles per gallon or better highway fuel economy. This combined with the best-in-industry Lifetime Powertrain Warranty in our Chrysler, Jeep, and Dodge vehicles is bringing more customers to our showrooms.”

Chrysler brand truck sales rose 7 percent for the month led by the all-new Chrysler Town & Country which posted a gain of 31 percent year-over-year. Chrysler Town & Country sales for the month were 14,211 units compared with 10,877 units in December 2006.

Dodge brand sales were up 11 percent for December led primarily by Dodge Grand Caravan sales of 21,326 units, up 51 percent. Previous year sales were 14,095 units.

“With the new Dodge lineup and products like Avenger and Charger, we are finding the brand is attracting new buyers today,” Deborah Meyer, Chief Marketing Officer said. “Twenty-seven percent of Dodge buyers are under 35 years of age; and 64 percent are less than 45 years of age and female.”

The Chrysler Town & Country and Dodge Grand Caravan held Chrysler’s leadership in the minivan segment. Both vehicles offer the exclusive Stow ‘n Go® seating and storage system -- another minivan innovation.

Overall Jeep brand sales declined 3 percent based on planned fleet reductions. Jeep Wrangler sales were up 4 percent for the month with 9,007 units versus 8,623 units for December 2006. With 119,243 units sold in 2007, Jeep Wrangler sales surpassed 100,000 units with an all-time sales record, versus 80,271 sold in 2006, up 49 percent.

“We’re thankful to our customers for the response they’ve shown to our products,” Steven Landry, Executive Vice President -- North American Sales said. “Jeep Wrangler is one example with an all-time sales record for the year that surpasses 100,000 units. With new models, bold designs and fuel efficient alternatives, we’re excited about the products like the Dodge Journey, Challenger and Ram, and the launch of two new SUV hybrids -- the Chrysler Aspen and Dodge Durango and believe we’re well positioned for 2008.”

Chrysler finished the month with 438,390 units of inventory, or a 60-day supply. Inventory is down by 19 percent compared with December 2006 when it was at 538,438 units.


About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger. The Chrysler Foundation - the primary source of charitable grants made by Chrysler - annually supports hundreds of charitable organizations with an emphasis on community growth and enrichment, education, arts and culture, public policy, youth development and disaster relief programs throughout the United States and, increasingly, the world. Chrysler is a unit of Cerberus Capital Management.

Chrysler LLC U.S. Sales Summary Thru December 2007

 

      Month Sales

Vol %

      Sales CYTD

Vol %

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Sebring

9,274

12,157

-24%

93,130

69,357

34%

300

9,950

16,250

-39%

120,636

143,647

-16%

Crossfire

180

10

1700%

8,774

8,216

7%

PT Cruiser

9,738

8,215

19%

99,585

138,650

-28%

Aspen

3,022

3,033

0%

28,788

7,656

276%

Pacifica

2,009

5,297

-62%

53,947

78,243

-31%

Town & Country

14,211

10,877

31%

138,151

159,105

-13%

CHRYSLER BRAND

48,384

55,839

-13%

543,011

604,874

-10%

Compass

3,295

5,066

-35%

39,491

18,579

113%

Patriot

4,987

0

0%

40,434

0

0%

Wrangler

9,007

8,623

4%

119,243

80,271

49%

Liberty

9,941

11,979

-17%

92,105

133,557

-31%

Grand Cherokee

11,753

12,853

-9%

120,937

139,148

-13%

Commander

5,821

7,566

-23%

63,027

88,497

-29%

JEEP BRAND

44,804

46,087

-3%

475,237

460,052

3%

Caliber

8,851

9,425

-6%

101,079

92,224

10%

Avenger

8,146

0

0%

83,804

0

0%

Charger

11,115

10,567

5%

119,289

114,201

4%

Viper

46

68

-32%

435

1,455

-70%

Magnum

2,278

2,735

-17%

30,256

40,095

-25%

Dakota

2,873

5,144

-44%

50,702

76,098

-33%

Ram P/U

32,118

32,875

-2%

358,295

364,177

-2%

Caravan

21,326

14,095

51%

176,150

211,140

-17%

Durango

2,480

4,322

-43%

45,503

70,606

-36%

Nitro

7,350

7,491

-2%

74,825

16,990

340%

Sprinter

1,652

1,308

26%

16,586

21,961

-24%

DODGE BRAND

98,235

88,489

11%

1,058,402

1,077,579

-2%

 

 

 

TOTAL CHRYSLER LLC

191,423

190,415

1%

2,076,650

2,142,505

-3%

 

 

 

          TOTAL CAR

47,995

49,698

-3%

539,603

510,234

6%

          TOTAL TRUCK

143,428

140,717

2%

1,537,047

1,632,271

-6%

Selling Days

26

26

 

307

306

 

Global Sales Reporting & Analysis
January 3, 2008