Download Print Press Kit: 2006 Dodge Viper SRT10, What's New for '07 2006 Dodge Viper SRT10: Market Position and Advantages Auburn Hills, MIch. August 31, 2006 - MARKET POSITION Simply put, there is nothing else like the Dodge Viper SRT10. Offered in Roadster and Coupe versions, Dodge Viper SRT10 delivers serious, race-inspired performance without apology. With its dramatic styling, 510 horsepower (380 kW) and outrageous attitude, the Dodge Viper SRT10 is the ultimate American sports car ƒ{ and the essence of the Dodge brand’s unwavering commitment to extreme performance. DEMOGRAPHICS Gender: 89% male / 11% female Age: 49 median Household income: $173,000 median Education: 44% college degree Household: 62% married Occupation: Primarily executive/entrepreneurial MARKET ADVANTAGES Continues to set the definition of extreme performance in a powerful, yet refined American sports car Dodge Viper SRT10 Coupe, new for 2006, “tops off” the Viper lineup Powered by a 505-cubic-inch V-10 engine producing 510 horsepower (380 kW) and 525 lb.-ft. (712 N•m) of torque SRT performance: 0-60 mph in less than four seconds, 60-0 mph braking in less than 100 feet, and 0-100-0 mph in the low 12-second range Outrageous design in a low-slung shell, with lowered hood lines, swept-back fenders and deep-cut side scallops Back-to-basics sports car approach: traditional front-engine, rear-wheel-drive layout Race-bred, fully independent four-wheel suspension Massive tires and wheels World-class brakes