October 14, 2020 , Windsor, Ontario - Alfa Romeo is launching a new campaign titled “Control”, across digital streaming, and online video placements. The spot, with voiceover by actor Alexander Skarsgård, who appeared in the Alfa Romeo “Type A” campaign earlier this year, shines a spotlight on both the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.
 
“For Alfa Romeo, the driver is always at the centre,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “This driver-centred focus, highlighted by the new campaign, is enhanced by Alfa Romeo's updated cockpits featuring premium appointments, a standard 8.8-inch centre touchscreen display, state-of-the-art connectivity and available level II autonomous driving capability, offering our customers more options, 'control' and an exhilarating driving experience.”
 
The video features choreographed stunts with the Alfa Romeo Giulia and Stelvio, shooting the vehicles with long-exposure video, which create light trail visuals showcasing the design, performance and control that drivers have in their hands when driving an Alfa Romeo.
 
The music in the spot, “Control,” is by Emmit Fenn. The video was created in partnership with GSD&M.

Alfa Romeo Giulia and Stelvio
For the 2020 model year, both the Alfa Romeo Giulia and Stelvio received significant interior and technology updates, including enhanced driver touchpoints. Per AutoPacific’s 2020 Vehicle Satisfaction Awards, owners recognized the improvements, elevating Alfa Romeo’s core models to best-in-class satisfaction scores for Standard Luxury Car (Giulia) and Standard Luxury Crossover SUV (Stelvio).

The Giulia earned top marks for its safety features, infotainment, pricing, front-seat comfort and increased Advanced Driver Assistance Systems (ADAS) content, while the Stelvio received high ratings for its pricing, driver's seat ingress/egress and exterior size and design. Both models scored best-in-class for handling and fun to drive, hallmarks of the brand’s exhilarating performance and dynamics.
 
Alfa Romeo
Since its foundation in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature Alfa Romeo’s most powerful production engine ever with best-in-class 0-96 km times of 3.8 and 3.6 seconds, respectively. Rounding out Alfa Romeo’s world-class lineup is the handcrafted Alfa Romeo 4C Spider. Alfa Romeo is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.

Follow Alfa Romeo brand news and video on:
Website: www.alfaromeo.ca and www.alfaromeo.com
Newsroom: FCA Canada Media Website
Facebook: Alfa Romeo Canada 
Instagram: @alfaromeoca
Twitter: @alfaromeoca
 
 
FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 95th anniversary in 2020. FCA Canada is a wholly owned subsidiary of FCA, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA Canada has approximately 440 dealers that sell Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo products, as well as SRT performance products. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid, Chrysler Voyager and Chrysler Grand Caravan (Windsor) and Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.