November 21, 2019 , Auburn Hills, Mich. - A special Dodge Challenger 50th Anniversary Merchandise Collection is launching to coincide with the announcement of the brand’s new limited-production 50th Anniversary Edition of its iconic Challenger, shown for the first time this week at 2019 AutoMobility LA.
 
"We have an incredible enthusiast community that is as passionate about the Dodge brand as we are," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "With that in mind, we wanted to offer them a 50th anniversary merchandise line that they could proudly wear as Dodge celebrates this special moment in the iconic Challenger’s history." 

The Dodge Challenger 50th Anniversary Merchandise Collection is available now while supplies last at www.Dodge.com. Items include:
In addition to the Challenger 50th Anniversary line, Dodge will also offer special holiday items, include the following:
The 50th Anniversary Edition Challenger celebrates its Golden Anniversary with new exterior paint color, body-color shaker hood on HEMI® V-8 models, unique badging and heritage style available on four Challenger models.
 
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In June 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 
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