March 6, 2019 , Auburn Hills, Mich. - The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout the month of March. Two of the four television spots, "Welcome to Muscleville" and "Fast Lane", can be viewed now on the Dodge brand’s YouTube channel.

“There’s no better time than Spring to kick off muscle car season,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and FIAT – FCA North America. “And what better way to celebrate our Dodge//SRT enthusiasts than to create a town just for them. In fact, our fans had the opportunity to line up on Main Street to meet the ‘Mayor’ and participate in the production, making them honorary residents of ‘Muscleville,’ a Dodge owner’s paradise.”

"Welcome to Muscleville"

"Fast Lane"


The campaign gives muscle car enthusiasts a town of their own. It’s a place where speed bumps don’t exist and donuts are served fresh every morning at the corner of SRT Street and Charger Lane. Welcome to Muscleville, where the only dating is speed dating and the town square is a straightaway with a Christmas Tree in place of traffic lights. The campaign features Dodge personality Bill Goldberg (professional athlete, NFL player, pro wrestler and automobile aficionado) as the mayor of Muscleville. (Goldberg starred in the Dodge brand’s “Jolly Fast Man” series last year).

The brand transformed Taft, California, a small town in Kern County, California, into “Muscleville.” The Dodge campaign “Muscleville” was created in partnership with Doner.
 
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge proudly offers a complete lineup of performance vehicles that stand out in their own segments. For 2020, Dodge literally expands its high-performance Charger model lineup, adding a Widebody exterior to America’s only four-door muscle car. The 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world. 
 
The 2020 Dodge lineup also features the 2020 Dodge Challenger SRT Hellcat Redeye, 2020 Dodge Challenger SRT Hellcat, the Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat Pack 1320. The 2020 Dodge Durango SRT, the fastest, most powerful and most capable American three-row SUV, completes the brand's performance lineup. These visceral performance models join a 2020 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger.  Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 
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