September 27, 2018 , Dallas, Texas - Ram today revealed the new 2018 2500/3500 Heavy Duty Longhorn Ram Rodeo Edition. Based on the Longhorn trim, the Longhorn Ram Rodeo adds content to this luxury pickup leading in style, durability and capability.
 
The Ram Longhorn is the world’s benchmark for upscale pickup trucks, earning the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) two years in a row.
 
“The 2018 Heavy Duty Longhorn Ram Rodeo Edition is the ultimate combination of capability, refinement and towing content,” said Jim Morrison, Head of Ram Truck Brand, FCA – North America. “Truck buyers at this level expect to see and feel the highest quality materials. The Ram Rodeo brings together the advanced technology and towing content in America’s longest-lasting truck.”
 
Loaded with premium materials, the Longhorn interior presents unique features and design cues. The Longhorn Ram Rodeo Edition builds on that theme by adding a suede headliner against beautifully contrasted interior colors such as Black and Cattle Tan.
 
Ram Rodeo’s exterior design upgrades include body-colored bumpers and side-steps. Distinctive “LONGHORN” badging stretches across the width of the tailgate against available RV Match Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red or Granite Crystal Metallic (monotone only). 20-inch aluminum wheels with optional painted pockets are standard on Ram 2500/3500 single-rear-wheel trucks. Ram 3500 dual-rear-wheel trucks receive 17-inch polished aluminum wheels.
 
The Ram Rodeo includes a 5th wheel/gooseneck trailer prep package and bed-view camera to provide owners with a factory solution for heavy trailers and deliver a clear view to align with the hitch point. The Longhorn Ram Rodeo also features Ram’s exclusive rear air suspension for comfort and expert load-leveling when hauling payload or trailer.
 
Rounding out exterior features, the addition of a Mopar bed step and Ram’s skid plate protection group will remind owners that although luxurious, the Ram Heavy Duty Longhorn Ram Rodeo is very much a pickup ready for work.
 
The Heavy Duty Longhorn Ram Rodeo Edition is available in Crew Cab and Mega Cab, 4x2 and 4x4 configurations. Standard 6.4-liter HEMI® V-8 or optional 6.7-liter Cummins Turbo-diesel I-6.
 
Pricing
2018 Ram 2500 Heavy Duty Longhorn Ram Rodeo: Manufacturer’s Suggested Retail Price (MSRP) $60,790, not including $1,695 destination
2018 Ram 3500 Heavy Duty Longhorn Ram Rodeo: Manufacturer’s Suggested Retail Price (MSRP) $71,260, not including $1,695 destination
 
The new Ram Heavy Duty 2500/3500 Longhorn Ram Rodeo will be available in the third quarter of 2018.
 
About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
 
That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
 
With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.
 
Ram continues to outperform the competition and sets the benchmarks for:
  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Most-awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road

Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.

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