October 27, 2017 , Auburn Hills, Mich. - Media and enthusiasts are invited to view a live online webcast of the Mopar product presentation from the 2017 Specialty Equipment Market Association (SEMA) Show. For those unable to view the live webcast, an on-demand replay will be available at the same link immediately following the event.

What: Mopar SEMA Product Presentation

When: Tuesday, October 31
  • Media briefing 7:26 p.m. (Eastern) / 4:26 p.m. (Pacific)

Press conference location:  
Las Vegas Convention Center
Booth 43155
3150 Paradise Road
Las Vegas, NV 89109

Mopar Webcast link: https://livestream.com/FCALive/MoparSEMA2017

Mopar-first Features
During the brand’s 80 years, Mopar has introduced numerous industry-first features including:
  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • wiADVISOR: first to incorporate a tablet-based service lane tool
  • Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Electronic owner manuals: first to introduce traditional owner manuals on a smartphone app

Mopar (a simple contraction of the words MOtor and PARts) is the service, parts and customer-care brand for FCA vehicles around the globe. Born in 1937 as the name of a line of antifreeze products, the Mopar brand has evolved over more than 80 years to represent both complete care and authentic performance for owners and enthusiasts worldwide.

Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use, and expanded to include technical service and customer support. Today, the Mopar brand’s global reach distributes more than 500,000 parts and accessories in more than 160 markets around the world. With more than 50 parts distribution centers and 25 customer contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

Complete information on the Mopar brand is available at www.mopar.com. Mopar is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.