March 23, 2017 , Auburn Hills, Mich. - The 2018 Dodge Challenger SRT Demon leverages a performance feature that is sure to make it one for the history books. Unlocked on March 23, the newest teaser, “Lock and Load,” shares a feature that not only delivers the highest level of dedicated drag car technology offered in a production car but also, until now, could only be found in the aftermarket for "track use only" vehicles.
 
The 2018 Dodge Challenger SRT Demon is the first ever, factory production car with a TransBrake™. This exclusive performance feature enables the SRT Demon to produce launch forces previously unattainable by street legal production vehicles. Quicker power delivery and higher engine launch torque potential are achieved by locking the output shaft of the automatic transmission to keep the vehicle stationary until launch.
 
Conventional vehicle launches consist of the driver using one foot on the brake and one on the accelerator pedal to increase engine speed while holding the vehicle stationary, known as foot-brake launch or two-footing. The SRT Demon’s TransBrake  feature provides improved reaction times and more consistent launches by utilizing the steering wheel paddle shifters as a launch trigger. Using the driver’s finger exclusively to trigger launch of the SRT Demon results in a 30 percent reaction time advantage over foot-brake launches.
 
By locking the output shaft of the transmission, the Challenger SRT Demon’s TransBrake works in conjunction with Torque Reserve to achieve:
  • Brake-free launches up to 2,350 RPM
  • 105 percent increase in launch boost pressures
  • 120 percent increase engine launch torque
 
To make sure the SRT Demon can take full advantage of maximum torque at launch, the TransBrake feature also includes a driveline preload process. Preloading ensures engine torque is applied through the entire driveline all the way to the rear wheels. The result is full engine torque delivery where the tires touch the ground 150 milliseconds after the paddle shifter is released. Preloading the driveline also provides reduced component spike loads and thus less potential of component damage. The overall result is faster acceleration at launch, better 60-foot times and improved quarter-mile times.
 
The TransBrake feature also complements the SRT Demon’s new lightweight brake package, designed to enable the use of narrow front-runner wheels at the drag strip. With TransBrake holding the SRT Demon steady, more torque is available via higher engine rpm without fear of overwhelming the reduced grip of braked front runners. This gives the SRT Demon up to 40 percent more available launch torque compared to vehicles with front runners using a foot-brake launch.
 
Fans should visit www.ifyouknowyouknow.com to watch “Lock and Load” and the other 2018 Dodge Challenger SRT Demon videos. Remember, nothing is a coincidence and everything means something.
 
Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels. Dodge will surprise 10 loyal fans with an invitation to the hotly anticipated SRT Demon reveal during New York’s auto show week.
 
Our story so far:
 
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
 
Videos released so far:  
All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show.
 
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
 
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In June 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 
Follow Dodge//SRT and FCA news and video on:  
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