Special Report: FCA Canada 2017 Sales Archive

FCA Canada Reports Second-best Start to a Calendar Year on Record; Record June Sales for Ram Brand

Windsor, Ontario July 4, 2017 - FCA Canada today marked the second best start to a sales year in the Company’s 92-year history. A noteworthy 151,574 vehicles were sold through the first half of the year, led largely by the continued and growing popularity of trucks, SUVs and CUVs.

In part because of strong Ram brand sales – including a record June – this is only the second time in FCA Canada history that sales have exceeded 150,000 units by the mid-year point of a calendar year.

Overall, June 2017 FCA Canada sales were 26,926 units, down 7 per cent from June 2016. Retail sales were 19,159 units, down 5 per cent from the same month last year. FCA Canada fleet sales were 7,767 units (down 13 per cent from June 2016).
 
Sales Highlights
The Ram brand, offering Canada’s longest-lasting line of pickup trucks, continues to be a key sales contributor. Overall, Ram brand set a strong June sales record with 11,935 units sold, an increase of 30 per cent as compared with the same month last year. Zooming in, Ram light- and heavy-duty pickups also marked a June sales record, with sales up 27 per cent, as compared with June 2016.
 
Ram brand grabbed headlines last week, introducing the new 2018 Ram Limited Tungsten Edition, which takes truck opulence to the highest level. Available in the third quarter of 2017, the new trim will be offered on the Ram 1500, Ram 2500 and Ram 3500. Ram Limited Tungsten Edition features ultra-premium “Natura Plus” Frost and Indigo-hued leather seats, the truck industry’s first suede headliner and genuine wood trim on the interior, plus more.

The made-in-Canada Dodge Challenger also marked a successful June 2017, with sales up 21 per cent versus the same month last year. Momentum continues behind the Brampton, Ontario-built muscle coupe, with consumer interest in exciting models like the 707-horsepower SRT Hellcat, the ultimate street-to-strip car, 840-horsepower Dodge Challenger SRT Demon and – introduced just last week – the 2018 Dodge Challenger SRT Hellcat Widebody, a factory-production Hellcat with even more grip.   

Sales Chart
                                                  FCA Canada Sales Summary June 2017
                                                         *Reflects New Methodology

 
  Month Sales Vol % CYTD Sales Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Compass 520 612 -15% 2,055 2,861 -28%
Patriot 354 829 -57% 2,172 4,660 -53%
Wrangler 1,971 2,252 -12% 8,259 10,467 -21%
Cherokee 1,626 3,115 -48% 11,196 16,691 -33%
Grand Cherokee 1,080 1,252 -14% 8,825 8,706 1%
Renegade 323 296 9% 1,968 2,353 -16%
JEEP BRAND 5,874 8,356 -30% 34,475 45,738 -25%
200 8 1,007 -99% 2,707 3,975 -32%
300 587 232 153% 3,235 2,780 16%
Town & Country 0 169 -100% 5 2,709 -100%
Pacifica 531 114 New 3,350 251 New
CHRYSLER BRAND 1,126 1,522 -26% 9,297 9,715 -4%
Dart 2 87 -98% 520 842 -38%
Charger 658 296 122% 3,743 2,410 55%
Challenger 444 366 21% 2,269 2,043 11%
Viper 3 5 -40% 30 41 -27%
Journey 820 1,763 -53% 7,834 8,123 -4%
Caravan 4,966 6,504 -24% 26,394 27,960 -6%
Durango 907 785 16% 3,940 3,857 2%
DODGE  BRAND 7,800 9,806 -20% 44,730 45,276 -1%
Ram P/U 11,248 8,855 27% 57,923 49,777 16%
ProMaster Van 603 246 145% 2,400 1,435 67%
ProMaster City 84 106 -21% 668 1,012 -34%
RAM BRAND 11,935 9,207 30% 60,991 52,224 17%
Giulia 77 0 New 186 0 New
Alfa 4C  7 4 75% 36 49 -27%
ALFA BRAND 84 4 2000% 222 49 353%
500 13 80 -84% 606 528 15%
500L 4 22 -82% 32 186 -83%
500X 13 86 -85% 786 500 57%
Spider 77 0 New 435 0 New
FIAT BRAND 107 188 -43% 1,859 1,214 53%
TOTAL FCA CANADA 26,926 29,083 -7% 151,574 154,216 -2%
             
    Total Car & MPV 7,958 9,182 -13% 47,105 46,184 2%
    Total UV's 7,614 10,990 -31% 47,035 58,218 -19%
    Total Truck & LCV 11,935 9,207 30% 60,991 52,224 17%

*Method of Determining Monthly Sales
Beginning with the July 2016 sales report, FCA Canada sales numbers have been calculated using a new sales reporting methodology, which is described in more detail in the explanatory note issued on September 1, 2016. Sales by dealers are derived from the New Vehicle Delivery Report, or NVDR system and reported upon the first sale reported in the NVDR system. Under the new reporting methodology, fleet sales are recorded as sales upon shipment by FCA Canada of the vehicle to the customer or end user. The updated monthly sales figures are available on the FCA US media website at www.media.fcanorthamerica.com.
 

FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 95th anniversary in 2020. FCA Canada is a wholly owned subsidiary of FCA, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA Canada has approximately 440 dealers that sell Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo products, as well as SRT performance products. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid, Chrysler Voyager and Chrysler Grand Caravan (Windsor) and Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.