Dodge Resurrects the Demon: Teaser Video No. 8 – ‘Race-hardened Parts’

  • “Race-hardened Parts,” the eighth video in the 2018 Dodge Challenger SRT Demon pre-reveal teaser campaign, launches today
  • Fans should visit www.ifyouknowyouknow.com for weekly updates, to download sharable content and for a countdown to the reveal
  • Dodge’s new ultimate performance halo to be unveiled Tuesday, April 11, during 2017 New York International Auto Show week
  • Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels. Dodge will surprise 10 loyal fans with an invitation to the hotly anticipated SRT Demon reveal
  • Use hashtag #DodgeDemon to be a part of the next chapter in the Dodge performance story
March 2, 2017 , Auburn Hills, Mich. -  Building up to the April 11 introduction of the new 2018 Dodge Challenger SRT Demon in New York, Dodge has launched a series of teaser videos to explain how the Demon is designed to maximize performance on the drag strip with increased traction, increased weight transfer and increased torque multiplication. All are great for improving performance, but they also put added stress on the Challenger SRT Demon's driveline.
 
This week, the newest Challenger SRT Demon teaser, “Race-hardened Parts,” unveiled March 2 at www.ifyouknowyouknow.com, explains how the Demon's driveline is upgraded to handle these increased loads.
 
Compared with the Challenger Hellcat, critical driveline updates include:
  • Upgraded prop shaft increases torque capacity by 15 percent: Accomplished through the use of high-strength steel, a 20-percent increase in tube thickness and heat treated stub-shafts.
  • Upgraded differential housing, with 30 percent increased torque capacity: Accomplished through the use of heat-treated A383 aluminum alloy and a higher strength gear set material that has been shot-peened to increase durability and reduce residual stresses.
  • Upgraded 41-spline half shafts that deliver 20 percent increased torque capacity: Accomplished through the use of increased diameter high-strength low alloy steel and 8-ball joints that improve torque capacity while reducing operating temperatures by more than 86 degrees Fahrenheit.

Then the SRT engineers went digital to isolate and resolve one of the biggest challenges to clean launches and driveline integrity – wheel hop.
 
In simple terms, wheel hop happens when tires quickly slip and regain traction at launch, rapidly storing up and releasing energy in the driveline. These high torque spikes can quickly and severely damage driveline components – and up until now, the only solution was to back out of the throttle.
 
Not with the Challenger SRT Demon. In a first for a factory production car, the SRT Demon’s Launch Assist uses the wheel speed sensors to watch for signs that the tires are slipping/sticking. If slip is detected, the SRT Demon’s control module momentarily reduces engine torque to maximize traction almost instantly – without the driver having to lift. Launch Assist reduces loads in the driveline from wheel hop by more than 15-20 percent, dramatically reducing component damage.
 
And finally ... for the driver, there is a new four-point harness bar, available through Speedlogix, for use while at the track. The Dodge Challenger SRT Demon’s rear seat is deleted and mounting points are made accessible, making it easy for customers to install the bar without cutting or drilling anything in the car.

Fans should visit www.ifyouknowyouknow.com to watch “Race-hardened Parts” and the other 2018 Dodge Challenger SRT Demon videos. Remember, nothing is a coincidence and everything means something.
 
Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels. Dodge will surprise 10 loyal fans with an invitation to the hotly anticipated SRT Demon reveal during New York’s auto show week.
 
Our story so far:
 
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
 
Videos released so far:  
In the coming weeks, Dodge will continue to bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering that has gone into its development.
 
All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show.
 
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
 
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world’s quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
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