February 2, 2017 , Auburn Hills, Mich. - Performance cars share common goals – it’s true, and some more than others, but it’s also true every one of them favors one performance target over another. When you shift the focus from all performance cars to muscle cars, design and engineering choices still must be made regarding whether to favor street manners, drag strip capability, road course handling or a balance of each.

Twenty-two days into the pre-launch campaign, the general consensus seems to be that the Challenger SRT Demon is a single-seat, gutted-out, purpose-built drag car. But this week’s teaser video starts to bring the Challenger SRT Demon’s true mission more clearly into focus.

The Challenger SRT Demon provides a platform from which each customer can design their own ultimate “Street/Strip” muscle car. It’s not intended for a road course; rather, each customer can decide at the time of order, or once they own the car, or even on a moment’s notice that they want their car to favor street performance, drag strip performance or something in between.

The key is building in the capability and flexibility and then giving the customer access to the right gear for the job.

This new teaser video, titled “Crate,” unlocked February 2, contains clues to the dual purpose of the Challenger SRT Demon.

What’s in the custom-painted Demon Crate?

Eighteen components that maximize the Challenger SRT Demon’s flexibility, exclusivity and future collectability:
  • Direct Connection Demon Performance Parts
  • Demon-branded track tools
  • Matching Demon spare wheels
  • Demon Track Pack System

Fans should visit www.ifyouknowyouknow.com to watch the “Crate” video multiple times and know, just like the previous videos, nothing is a coincidence and everything means something.

Our story so far:
 
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
 
Videos released so far:
In the coming weeks, Dodge will continue to bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering that has gone into its development.
 
All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show.
 
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
 
About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
 
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. For 2020, Dodge literally expands its high-performance Charger model lineup, adding a Widebody exterior to America’s only four-door muscle car. Powered by the 707-horsepower supercharged 6.2-liter HEMI® Hellcat V-8 engine, the 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world.
 
The 2019 Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car, reaching 0-60 miles per hour (mph) in 3.4 seconds, and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph.

Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat, with its more powerful 717-horsepower engine, and the Challenger R/T Scat Pack Widebody, featuring fender flares from the SRT Hellcat Widebody, which add 3.5 inches of width to the 485-horsepower Scat Pack’s standard body. Also new for 2019 is the Challenger R/T Scat Pak 1320 with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon. The Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer. The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs., completes the brand's performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.
 
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Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
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YouTube: www.youtube.com/dodge or www.youtube.com/fcanorthamerica