July 1, 2014 , Auburn Hills, Mich. - Celebrating 100 years of Dodge has never looked so good.
 
The Dodge brand is commemorating its centennial with an all-new line of merchandise and licensed products designed to honor the brand’s 100 years of innovation, performance and heritage. More than 30 items are on sale now at www.Life.Dodge.com, with other merchandise available at www.Amazon.com and retail stores across the country.
 
Inspired by the Dodge brothers' legacy of innovation, the brand’s rich history, vintage logos, advertising and imagery, as well as the new 100th Anniversary Special Edition Charger and Challenger vehicles, the collection includes a wide array of products with both custom and vintage Dodge graphics that incorporate the heritage of the brand, along with retro designs and a commemorative 100th anniversary logo.
 
The Dodge 100th anniversary merchandise features more than 30 new items, including men’s and women’s apparel, a commemorative leather jacket, a 20-inch neon clock, hats, tumblers, mugs, journals, key fobs, decals and pens. All are available for purchase at www.Life.Dodge.com.
 
Licensed products, some available now and others launching this summer at retail outlets nationwide, include a new hardcover book chronicling the first 100 years of the Dodge Brand, timepieces, a calendar, and 1:64 and 1:18 scale models of classic Dodge vehicles.
 
The “Dodge 100 Years” book, the perfect gift for die-hard Dodge enthusiasts who want to brush up on the history, is available now at www.Amazon.com, Barnes & Noble, Books A Million and specialty outlets.
 
More items will be launched throughout 2014.
 
John and Horace Dodge developed America’s first mass-produced all-steel-bodied cars in 1914 and set a new record for the most first-model-year automobiles ever produced (45,033 cars). A hundred years later, the Dodge Brother’s legacy is thriving as Dodge has become America’s youngest and fastest-growing brand – powered by the performance of the legendary Charger and Challenger; the new Durango, the ultimate “no compromise SUV”; the world-class new Dart; the ever-versatile Grand Caravan, America’s best-selling minivan; the innovation, ingenuity and efficiency of Journey; and the ultimate performance halo car – the Dodge Viper.
 
 
100th Anniversary Dodge Charger and Challenger
The Dodge brand is also offering special editions of two of its most iconic vehicles. New 2014 Dodge Charger and Challenger 100th Anniversary Editions with world-class power and performance, innovative technology features and bold muscle-car styling with commemorative design details inspired by the brand’s heritage, are in dealerships now.
 
The new 2014 Charger and Challenger 100th Anniversary Editions are loaded with unique style, technology and commemorative features. They deliver up to 31 miles per gallon (mpg) with the standard Pentastar V-6 engine and sprint to 60 miles per hour in under 6 seconds, thanks to the available legendary 5.7-liter HEMI® V-8 engine that produces 375 horsepower and 395 lb.-ft. of torque. They also feature world-renowned innovations like Uconnect and the segment-exclusive ZF eight-speed automatic transmission.
 
Both of these limited production vehicles will share several unique visual elements, both outside and in, including exclusive availability of a new “High Octane” red pearl coat paint, all-new 20-inch aluminum wheels with granite crystal pockets, commemorative fender and seat badging, new Molten Red or Foundry Black Nappa leather seating  with cloud overprint and brass accent stitching, and a special limited-edition owner’s kit and a commemorative book that celebrates 100 years of Dodge heritage.
 
For more information on the new 2014 Charger and Challenger 100th Anniversary Special Editions, visit dodge.com.
 
About Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge proudly offers a complete lineup of performance vehicles that stand out in their own segments. For 2020, Dodge literally expands its high-performance Charger model lineup, adding a Widebody exterior to America’s only four-door muscle car. The 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world. 
 
The 2020 Dodge lineup also features the 2020 Dodge Challenger SRT Hellcat Redeye, 2020 Dodge Challenger SRT Hellcat, the Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat Pack 1320. The 2020 Dodge Durango SRT, the fastest, most powerful and most capable American three-row SUV, completes the brand's performance lineup. These visceral performance models join a 2020 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger.  Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 
Follow Dodge, SRT and FCA US news and video on:  
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge Garage: www.dodgegarage.com
Facebook: www.facebook.com/dodge or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/dodgeofficial or  www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or www.youtube.com/fcanorthamerica