500 Abarth and 500c Abarth Newsroom

2013 Fiat 500 Abarth: The Ultimate High-performance Small Car with the Pedigree of an Exclusive Italian Exotic

September 1, 2012 Faithful to the “small but wicked” saying coined for Karl Abarth’s cars in the 1960s, the 2013 Fiat 500 Abarth embodies the racing traditions that have made it a success on European roadways and racetracks — world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume.

Fiat Debuts New Commercial for 2012 Fiat 500 Abarth

March 1, 2012 The Fiat brand unveiled a new commercial for the 2012 Fiat 500 Abarth. The new ad, “House Arrest,” features iconic bad boy and actor Charlie Sheen and marks the return of Catrinel Menghia, the sensation from the brand’s 2012 Super Bowl commercial. “House Arrest” will air on national and cable broadcast channels. The FIAT brand also announced that it has finished its first year of sales with its best month ever. Sales of the Fiat 500 were up 69 percent (3,227 units) in February compared with the previous month.
 

Fiat 500 Abarth "Seduction" Commercial Airs During 2012 NFL Championship Game

February 5, 2012 The Fiat 500 Abarth commercial titled "Seduction" aired during the 2012 NFL Championship game. The commercial and still images are downloadable via the links on the right side of this page.

FIAT Brand Announces U.S. Pricing for New 2012 Fiat 500 Abarth

January 11, 2012 The FIAT brand today announced U.S. pricing for its new 2012 Fiat 500 Abarth. The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $22,000 (not including destination).

"Seduction" Digital Spot for the New 2012 Fiat 500 Abarth Exceeds 1 Million YouTube Views Within One Week

November 23, 2011 With its high-performance styling and head-turning co-star, the FIAT brand’s first 60-second social media spot promoting the new 2012 Fiat 500 Abarth has seduced more than 1 million YouTube viewers in just one week.

2012 Fiat 500 Abarth Debuts at L.A. Auto Show

November 16, 2011 Faithful to the “small but wicked” saying coined for Karl Abarth’s cars in the 1960s, the new 2012 Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks — world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume.

Media Advisory: Live Webcast and Satellite Feed of Fiat 500 Abarth Reveal at Los Angeles International Auto Show

November 8, 2011 Chrysler Group will provide both a live satellite feed and live webcast of its reveal of the Fiat 500 Abarth at the Los Angeles International Auto Show at 1:35 p.m. PST/4:35 p.m. ET on November 16.

New 2012 Fiat 500 Abarth to Debut at the L.A. Auto Show

October 31, 2011 Faithful to the ‘small but wicked’ saying coined for Karl Abarth’s cars in the 1960s, the new 2012 Fiat 500 Abarth arrives in America with the racing traditions that have made it a success on European roadways and racetracks — world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume.

60 Years of Racing Heritage: The History of Abarth

October 31, 2011 Over 10,000 individual race victories, 10 world records and 133 international titles are part of the rich racing heritage behind the acclaimed Abarth marque. In fact, success in competition has always been one of the cornerstones of the Abarth story, and it is no less important now than when Karl Abarth founded 'Abarth & C' over 60 years ago in 1949.

Abarth Brand Timeline

November 15,1908 – Karl Abarth is born in Vienna, Austria ...

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