MEDIA ADVISORY: FIAT Club America Brings 33rd Annual FIAT FreakOut to Auburn Hills on Friday, July 29
The FIAT FreakOut brings together owners and the largest collection of FIAT automobiles in North America to exhibit Italian cars, old and new, swap stories, share tips and share the passion for their automobiles. FIAT North America brand team to sponsor the Welcome Reception from 6 p.m. to 9 p.m. on Friday, July 29 at the Walter P. Chrysler Museum, Auburn Hills, Michigan.
July 1, 2016
Last sold in the United States more than 30 years ago, the iconic Fiat 124 Spider is back. The first shipments of the all-new 2017 roadster have arrived at the Port of Baltimore and the Port of San Diego, and will be available at FIAT studios in North America this month.
June 23, 2016
The all-new 2017 Fiat 124 Spider revives the storied nameplate, bringing its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic design. The 124 Spider is available in three trim levels: Classica, Lusso or, for performance enthusiasts, Abarth. The all-new Fiat 124 Spider arrives in FIAT studios in North America in summer 2016.
Four FCA US Vehicles, FIAT Win Quality Awards in Strategic Vision’s 22nd Annual Total Quality Impact™
June 16, 2016
Four FCA US LLC vehicles led their respective segments in total quality and the FIAT brand tied for first among automakers for the best brand with vehicles under $26,000 in Strategic Vision’s 22nd annual Total Quality Impact™ (TQI).
May 13, 2016
The FIAT brand marks the return of the all-new 2017 Fiat 124 Spider with the debut of two new videos, “Free Like a Bird” and “No Blue Pill Needed.” The videos will live on the brand’s YouTube, Twitter and Facebook channels, with additional content across its digital and social channels, including Instagram.
May 12, 2016
Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy’s 2016 Playmate of the Year. Along with her title, Washington receives $100,000 in prize money and a two-year lease on the all-new 2017 Fiat 124 Spider.
April 29, 2016
The FIAT brand today announced that pricing for its all-new 2017 124 Spider lineup will start at $24,995 U.S. Manufacturer’s Suggested Retail Price (MSRP), not including destination. FIAT’s all-new roadster is the lowest-priced turbocharged convertible in America.
2017 Fiat 124 Spider Abarth Offers Sportier, More Responsive Driving Experience for Performance Enthusiasts
March 22, 2016
Since the introduction of the Fiat 500 Abarth at the 2011 Los Angeles Auto Show, the DNA of Abarth has connected with driving enthusiasts in search of a sharp, wicked, fun-to-drive machine. Continuing the legacy of Karl Abarth’s performance-inspired vehicles known for their rich racing heritage, the 2017 Fiat 124 Abarth will debut at this year’s New York International Auto Show.
March 22, 2016
After a thorough, in-depth evaluation by the staff at Autotrader, the 2016 Fiat 500X earned a Must Test Drive award. The awarded vehicles are chosen based on a diverse set of criteria outlined by Autotrader’s editorial experts, who log thousands of miles test driving the latest cars, trucks and SUVs on the road.
February 24, 2016
The FIAT brand’s perfect combination of Italian craftsmanship and style in a small car – the Fiat 500 – ranks highest among City Cars in J.D. Power’s 2016 U.S. Vehicle Dependability StudySM (VDS).
January 10, 2016
FCA US LLC and Paramount Pictures have teamed up for a second partnership, this time with the FIAT brand in a new co-branded marketing collaboration that casts world renowned international supermodel Derek Zoolander as the new face of the all-new Fiat 500X cross-over.
December 10, 2015
The Insurance Institute for Highway Safety (IIHS) today announced the 2016 Chrysler 200 and the all-new 2016 Fiat 500X merit Top Safety Pick+ ratings for 2016. The 200 mid-size sedan and 500X small crossover also earned the distinction in 2015. Top Safety Pick+ is the highest rating given by the IIHS.
December 4, 2015
The FIAT brand was awarded the esteemed The Joe award for its Fiat 500X "Blue Pill" commercial. The award, selected by local journalists, was presented during the annual awards show this past Wednesday, Dec. 2. The Ram Truck brand received a total of nine awards across television and online, including multiple CRAFT awards for its 2015 “Courage Is Already Inside” campaign, celebrating the character of strong women who have worked hard to overcome the odds to achieve their goals, in addition to a music accolade for its campaign "Roots and Wings."
FIAT Brand and FCA US California Business Center Team up With Motor4Toys and Local Car Community to Bring Holiday Cheer to Underprivileged Kids
December 4, 2015
The FIAT brand and the FCA US California Business Center will help deliver a little holiday cheer for underprivileged children in Southern California as the presenting sponsor of the Motor4Toys Charity Car Show and Toy Drive.
November 19, 2015
As part of the FCA US LLC support of “Star Wars: The Force Awakens,” opening December 18, the FIAT brand will display a custom-painted Fiat 500e stormtrooper. A custom-wrapped DVF (Diane von Furstenberg) Fiat 500X will also be on display during the LA Auto Show.
All-new 2017 Fiat 124 Spider Revives Legendary Nameplate With Iconic Italian Styling and Dynamic Driving Experience
November 18, 2015
The all-new 2017 Fiat 124 Spider revives the storied nameplate, bringing its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design.
October 6, 2015
The Insurance Institute for Highway Safety (IIHS) today named the all-new 2016 Fiat 500X small crossover a 2015 Top Safety Pick+, its highest rating.
September 1, 2015
The FIAT brand encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.
July 22, 2015
FCA US LLC vehicles led three segments in J.D. Power’s 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study™. Dodge Challenger, Charger and Fiat 500 lead the Midsize Sporty Car, Large Car and City Car segments respectively.
July 21, 2015
FIAT Brand North America is teaming up with Vans US Open of Surfing for the third year, July 25 - August 2 in Huntington Beach, California. As part of the activation, the FIAT brand will display a stand that allows attendees to interact with the full FIAT portfolio, including the all-new 2016 Fiat 500X crossover, the high-performance Fiat 500 Abarth Cabrio, the four-door 500L Urbana Trekking model, the Fiat 500 1957 edition and the all-electric Fiat 500e.