September 1, 2017
New for 2018: ultra-luxurious Limited Tungsten edition; Sport model appearance upgrade; factory-installed leather interior option on Rebel models; 8.4-inch radios with 4G LTE, HD Radio, Android Auto, Apple Car Play, USB Flip, pinch to zoom and improved resolution; Sirius Guardian with SOS Call, Roadside Assistance, Remote Services, Send and Go, and Vehicle Finder; Remote exterior switch in truck bed to activate LED bed lights; back-up camera now standard on all models; and Fleet Telematics Module for vehicle tracking efficiency.
September 1, 2017
New for 2018: Ultra-luxurious Limited Tungsten edition; Sport model appearance upgrade; 8.4-inch radios with 4G LTE, HD Radio, Android Auto/Apple Car Play, USB Flip, pinch to zoom and improved resolution; Sirius Guardian with SOS, Assist, Remote Services, Send and Go and Vehicle Finder; Remote exterior switch in truck bed to activate LED bed lights; Backup camera now standard on all models; and Fleet Telematics Module for vehicle tracking efficiency.
August 29, 2017
Ram is celebrating its agricultural bonds with a new model designed specifically for America’s farm families. The Ram Harvest Edition is the industry’s first agricultural market-specific truck and is visually distinguished by two new colors: Case IH Red and New Holland Blue.
August 29, 2017
The Ram Truck Experience will be open during all five days of the State Fair, from August 31 to September 4. Participants will be given rides with a performance driver in Ram 1500, 2500 and 3500 trucks. The experience includes an obstacle course that demonstrates the various truck capabilities, including a 30-degree wedge to demonstrate traction; rocks and logs to demonstrate articulation and stability; bumps to demonstrate suspension; and a Ram Mountain to demonstrate the ground clearance, approach and departure angles.
2018 Ram 3500 Heavy Duty Launches with Highest Available Fifth-wheel Towing and Record-setting 930 lb.-ft. of Torque
August 11, 2017
Ram takes heavy-duty towing and hauling seriously. With the start of 2018 model-year production, the Ram 3500 will offer a segment-dominating 930 lb.-ft. of torque and the exclusive ability to tow 30,000 lbs. with a fifth-wheel hitch.
June 27, 2017
Ram Truck brand is taking truck opulence to the highest level with the introduction of the new 2018 Ram Limited Tungsten Edition. The enhanced interior and exterior trim aligns with Ram’s leadership in design and luxury.
June 21, 2017
Ram Truck is the industry’s most improved truck brand with more than a 24 percent improvement in the brand’s initial quality score from last year’s study. As a Company, FCA US improved its initial quality at a 50 percent faster rate than the industry average.
2017 Chrysler Pacifica Hybrid Wins Top Honor From GAAMA; 2017 Ram 1500 Wins Best Family Pickup Truck
May 23, 2017
FCA US vehicles received several honors at the annual Family Car Challenge hosted by GAAMA. The 2017 Chrysler Pacifica Hybrid was honored with overall Best Family Car and Best Technology Family Car, while the Chrysler Pacifica was named Best Three-row Family Car. The 2017 Ram 1500 won accolades as the Best Family Pickup Truck, the second year in a row it has received this honor.
Ram Truck to Award Kentucky Derby Winner With Special-edition Ram 2500 Limited as Part of Brand’s Exclusive Sponsorship
May 3, 2017
In recognition of eight years as the “Official Truck” of Churchill Downs and the Kentucky Derby and exclusive automotive partner, Ram Truck will award the trainer of the winning horse a one-of-a-kind special 143rd Kentucky Derby edition Ram 2500 Limited truck.
April 10, 2017
Ram Truck today announced two new option packages that strengthen the brand’s factory-custom trend and color palette. The new 2017 limited-edition Ram 1500 Sublime Sport package features a stunning green monochromatic exterior with body-color grille. The Ram 1500 Sublime Sport package is available on Crew Cab V-8 models.
April 5, 2017
Ram Truck today unveiled updates to two of its leading model lines; the 2017 Ram 1500 Rebel and Ram Limited. For 2017, Ram will add a seventh color option for the brand’s 1500 off-road model. The Ram Rebel 1500 Delmonico Red joins Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic and Mojave Sand.
April 3, 2017
The Fast Lane Truck (TFLtruck) has honored the 2017 Ram 3500 with a Gold Hitch award for the heavy-duty segment. The 6.7-liter Cummins diesel-powered Ram 3500 Heavy Duty took top honors for outstanding pulling power, braking, fuel economy, comfort and handling under extreme towing conditions.
CMT and Ram Truck Enlist Chris Stapleton, Darius Rucker and Brett Eldredge for Inaugural ‘CMT Hometown Heroes’ Special
March 30, 2017
CMT and the Ram Truck brand have partnered on a new, one-hour special featuring some of country music’s most proficient storytellers – Chris Stapleton, Darius Rucker and Brett Eldredge – as they make surprise returns to their hometowns to give back and perform for their very own hometown heroes.
March 22, 2017
Ram Truck today unveiled a new exterior color shade for its luxurious and capable Laramie Longhorn line of pickup trucks. RV Match Walnut Brown will serve as the model’s new two-tone contrast color, replacing White Gold.
March 15, 2017
Ram Commercial today announced two new programs to assist commercial upfitters, dealers and customers in viewing, certifying and installing a wide array of truck-mounted products. Ram Augmented Reality Upfit Configurator and Q Pro, combined with the industry’s greatest ease of adaptation, give Ram Commercial an upper hand on the competition.
March 14, 2017
Columbus International Auto Show attendees will get to experience the power, capabilities and performance of the award-winning Ram trucks at the Ram Truck Experience test track, returning to the auto show March 16-19.
February 8, 2017
At the 2017 Chicago Auto Show, Ram Truck will introduce a new color to its half-ton Sport trim — Ram 1500 Copper Sport. The assertive Copper Pearl color joins Ignition Orange as the second limited-edition offering of stand-out tints on the 2017 Ram 1500 Sport.
February 8, 2017
Ram is bringing big news – as in Heavy Duty news – to the 2017 Chicago Auto Show with new special-edition Night packages for Ram 2500 and 3500 HD pickups.
January 14, 2017
Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launch this weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017.
January 5, 2017
At the 2017 North American International Auto Show, Ram Truck will introduce a special edition of the popular Ram 1500 Rebel — the Rebel Black. The Ram Rebel Black special edition traces its origin to one of the truck brand’s fastest-selling off-road powerhouses, adapting dark features as a design component. The package is offered with all available Rebel colors, adding black wheels, brush guard and theme-matched all-black interior.