Ram Newsroom

149 Articles  |  Page 2/8

Ram Unveils New 2017 Rebel and Limited Options at Houston Auto Show

April 5, 2017

Ram Truck today unveiled updates to two of its leading model lines; the 2017 Ram 1500 Rebel and Ram Limited. For 2017, Ram will add a seventh color option for the brand’s 1500 off-road model. The Ram Rebel 1500 Delmonico Red joins Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic and Mojave Sand.

King of the Hill - 2017 Ram Heavy Duty Wins Gold Hitch Award From TFLtruck

April 3, 2017

The Fast Lane Truck (TFLtruck) has honored the 2017 Ram 3500 with a Gold Hitch award for the heavy-duty segment. The 6.7-liter Cummins diesel-powered Ram 3500 Heavy Duty took top honors for outstanding pulling power, braking, fuel economy, comfort and handling under extreme towing conditions.

CMT and Ram Truck Enlist Chris Stapleton, Darius Rucker and Brett Eldredge for Inaugural ‘CMT Hometown Heroes’ Special

March 30, 2017

CMT and the Ram Truck brand have partnered on a new, one-hour special featuring some of country music’s most proficient storytellers – Chris Stapleton, Darius Rucker and Brett Eldredge – as they make surprise returns to their hometowns to give back and perform for their very own hometown heroes.

Ram Launches New 2017 Ram Laramie Longhorn Hues at Dallas Auto Show

March 22, 2017

Ram Truck today unveiled a new exterior color shade for its luxurious and capable Laramie Longhorn line of pickup trucks. RV Match Walnut Brown will serve as the model’s new two-tone contrast color, replacing White Gold.

Ram Commercial Introduces New Programs to Improve Upfitted Truck-to-customer Efficiency

March 15, 2017

Ram Commercial today announced two new programs to assist commercial upfitters, dealers and customers in viewing, certifying and installing a wide array of truck-mounted products. Ram Augmented Reality Upfit Configurator and Q Pro, combined with the industry’s greatest ease of adaptation, give Ram Commercial an upper hand on the competition.

Ram Truck Experience Comes to the Columbus International Auto Show

March 14, 2017

Columbus International Auto Show attendees will get to experience the power, capabilities and performance of the award-winning Ram trucks at the Ram Truck Experience test track, returning to the auto show March 16-19.

2017 Ram 1500 Copper Sport Makes First Appearance at 2017 Chicago Auto Show

February 8, 2017

At the 2017 Chicago Auto Show, Ram Truck will introduce a new color to its half-ton Sport trim — Ram 1500 Copper Sport. The assertive Copper Pearl color joins Ignition Orange as the second limited-edition offering of stand-out tints on the 2017 Ram 1500 Sport.

Ram Launches Heavy Duty Night Models at 2017 Chicago Auto Show

February 8, 2017

Ram is bringing big news – as in Heavy Duty news – to the 2017 Chicago Auto Show with new special-edition Night packages for Ram 2500 and 3500 HD pickups.

Ram Truck Launches New ‘Long Live’ Brand Marketing Campaign

January 14, 2017

Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launch this weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017. 

New Ram 1500 Rebel “Black” Shown for the First Time at 2017 NAIAS

January 5, 2017

At the 2017 North American International Auto Show, Ram Truck will introduce a special edition of the popular Ram 1500 Rebel — the Rebel Black. The Ram Rebel Black special edition traces its origin to one of the truck brand’s fastest-selling off-road powerhouses, adapting dark features as a design component. The package is offered with all available Rebel colors, adding black wheels, brush guard and theme-matched all-black interior.

Ram Truck Brand Takes On Las Vegas for the Wrangler National Finals Rodeo (WNFR), Dec. 1-10

December 2, 2016

Thousands of rodeo enthusiasts are converging on Las Vegas beginning this week for the Wrangler National Finals Rodeo (WNFR) and, as the Official Truck of the WNFR and Professional Rodeo Cowboys Association (PRCA) for 35 years, the Ram Truck brand will be there.

Ram Truck Honors Hard Work This Thanksgiving Day With Special Video Tribute to America’s Everyday Heroes

November 23, 2016

The Ram Truck brand joins millions of Americans coming together this Thanksgiving as the brand salutes families and hard workers in a new 90-second video tribute airing Thursday, Nov. 24, during traditional holiday NFL football games on CBS and FOX.

Ram Hosts Giant Dallas-area Laramie Longhorn Dealer Drive-away Event

November 15, 2016

To celebrate the Texas Auto Writers Association award for Luxury Pickup Truck of Texas, more than 400 Ram dealers from across the southwest converged on the Dallas-Fort Worth area, and as a result will be among the first to deliver the updated 2017 Ram 1500 Laramie Longhorn to customers looking for the ultimate definition of a luxury truck.

New Limited-edition Ram 1500 Rebel Mojave Sand Launches; Ignition Orange Ram 1500 Sport Returns

November 14, 2016

Ram Truck today announced both a new and a returning option package that will have truck enthusiasts knocking at their dealers’ doors.

Ram ProMaster City Wins 2017 Commercial Green Car of the Year™ by Green Car Journal

November 10, 2016

Green Car Journal has named the Ram ProMaster City its 2017 Commercial Green Car of the Year for the second consecutive year — the first time a vehicle has won one of the magazine’s titles consecutively. The announcement was made today at the 48th annual San Antonio Auto & Truck Show in San Antonio, Texas.

Ram Announces Pricing for 2017 Power Wagon

November 10, 2016

The Ram Power Wagon, the most capable off-road truck in America, will have a starting manufacturer’s suggested retail price (MSRP) of $51,695, plus $1,320 destination. Built on a Ram 2500 platform, the 2017 Power Wagon gets a new look – inside and out – to match its one-of-a-kind capabilities; a heavy-duty interpretation of the Rebel’s unique design.

Consumers Digest Awards Five FCA US Vehicles With ‘Best Buys’ for 2017 Model Year

November 7, 2016

Consumers Digest has named its “Best Buys” for the 2017 model year and FCA US LLC brands are well represented. The all-new 2017 Chrysler Pacifica earned a spot on Consumers Digest’s list of automotive “Best Buys,” joining four other award winners from FCA US. This marks the debut of the Chrysler Pacifica as a first-time contestant and a winner in the Minivan category.

Jeep® Grand Cherokee Wins Green ALV Award, Ram 1500 Rebel Earns Best Value Off-Road Award

October 26, 2016

The Jeep® Grand Cherokee Summit EcoDiesel took home the Green ALV award while Ram 1500 Rebel earned Best Value Off-Road honors at this year’s Active Lifestyle Vehicle (ALV) awards.

2017 Ram 1500 Earns Triple Crown, Again Winning Canadian Truck King Challenge

October 24, 2016

For the third time in a row, the Ram 1500 has been crowned the overall winner of the Canadian Truck King Challenge. Now in its 10th year, the Canadian Truck King Challenge is a rigorous, multi-day, third-party event that sees pickup trucks and commercial vehicles tested head-to-head in an apples-to-apples series of exercises.

FCA US Brands Receive Top Honors From TAWA

October 12, 2016

Ram and Jeep® brands won several accolades this year at the Texas Truck Rodeo hosted by the Texas Auto Writers Association (TAWA). After two days of challenging on- and off-road driving, TAWA members voted for the best-performing vehicles. FCA US brands secured seven awards, the most of any manufacturer at the event, as well as receiving four of the highest scores based on quantitative data collected at the event.
149 Articles  |  Page 2/8

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