Chocolate Lovers Compete for a Sweet Prize to Celebrate Sweetest Day
|What:||More than seven in 10 Americans, or 71 percent, believe anything is better when it’s covered in chocolate . To prove just how “sweet” our nation’s “sweet tooth” is, the Jeep® brand is challenging seven consumers to find the “sweet spot” on a chocolate-covered Jeep for the chance to win an all-new 2008 Jeep Liberty.
Jeep is inviting contestants to lick their way through one of seven chocolate-covered Jeep vehicles, representing each of the models in the brand’s lineup. The first two participants to lick their way through the layers of chocolate will make their way to the all-new 2008 Jeep Liberty, filled with more than 25,000 pieces of wrapped candy. Buried among all those tasty treats will be the keys to the grand prize -- a 2008 Jeep Liberty 4x4 with the industry-exclusive Sky Slider™ roof. The first person to find the keys will celebrate “Sweetest Day the Jeep Way” with their “sweet” new ride.
|Who:||Seven chocolate-covered contestants from Chicago, Cleveland, Detroit and Lexington, Ky.
Thursday, Oct. 18, 2007
|Where:||The Wolstein Center
2000 Prospect Avenue E
Cleveland, Ohio 44115
B-roll is available at:
Thursday, October 18, 2007 / 10:30 – 10:45 a.m. ET
Saturday, October 20, 2007 / 2:30 – 2:45 p.m. ET
|Other:||This year, two of America’s favorite icons – Jeep and chocolate – are coming together to celebrate in an unusual way. Timed to coincide with Sweetest Day and the arrival of the 2008 Jeep Liberty in dealerships, seven lucky consumers will be selected to participate in the “Sweetest Day the Jeep Way” challenge for the chance to win an all-new Jeep Liberty.|