Chrysler LLC Announces Overall August 2007 U.S. Sales Down 6 Percent, but Retail Up

  • Chrysler brand car sales rise 25 percent year-over-year led by Sebring Sedan and Convertible
  • Jeep® brand sales down 1 percent versus August 2006 while Wrangler and Compass sales increase 58 and 76 percent respectively
  • Dodge brand car sales up 13 percent from the same period last year
  • Dealer inventory down 11 percent from August 2006, approximately 57,000 units
September 4, 2007 , Auburn Hills, Mich. - Chrysler LLC reported U.S. sales for August 2007 of 168,203 units; down 6 percent compared to August 2006 with 179,165 units sold. All sales figures are reported as unadjusted.

“Overall, the industry experienced softer sales in August than a year ago,” said Darryl Jackson, Vice President – U.S. Sales. “Our fleet sales are down more than 20 percent versus August 2006. While this has driven the overall sales decrease for the month, it is directly in line with the company’s Recovery and Transformation Plan to reduce sales of our daily rental fleet during the second half of the year.”

Chrysler brand car sales were led by Sebring Sedan which posted sales of 4,929 for August, up 66 percent over the prior month. Chrysler Sebring Convertible finished the month with sales of 2,730 units improving 8 percent over July. Chrysler Aspen sales also rose 62 percent versus July with 3,599 units, posting its best month ever.

The Jeep® brand was down 1 percent versus last year while Wrangler and Compass posted gains over August 2006. Jeep Wrangler and Wrangler Unlimited posted sales of 9,464 units, up 58 percent compared to August 2006 with 6,002 units sold. The Jeep Compass finished the month with sales of 3,625 units, up 76 percent from last year.

Dodge brand car sales increased 13 percent over last year led by Dodge Caliber which posted a gain of 5 percent. Dodge truck sales were down 14 percent over August 2006. The all-new Dodge Nitro was up 51 percent over July 2007.

“Our exciting new 2008 models combined with the new Chrysler Lifetime Powertrain Warranty continues to drive showroom traffic and contributed to stronger closing rates in August,” said Michael Keegan, Vice President – Volume Planning and Sales Operations. “Chrysler will continue to support 2007 model year close-out with a highly competitive 0% APR into September.”

Chrysler finished the month with 446,249 units of inventory, or a 72-day supply. Inventory is down by 11 percent compared to August 2006 when it was at 502,946 units.

Chrysler LLC U.S. Sales Summary Thru August 2007

 

      Month Sales

DR %

Vol %

      Sales CYTD

DR %

Vol %

Model

Curr Yr

Pr Yr

Change

Change

Curr Yr

Pr Yr

Change

Change

Sebring

7,659

1,188

545%

545%

62,220

45,062

37%

38%

300

9,016

11,703

-23%

-23%

81,020

95,475

-16%

-15%

Crossfire

372

496

-25%

-25%

7,789

5,950

30%

31%

PT Cruiser

10,938

15,552

-30%

-30%

71,243

95,439

-26%

-25%

Aspen

3,599

0

0%

0%

18,593

0

0%

0%

Pacifica

3,228

6,212

-48%

-48%

38,691

53,439

-28%

-28%

Town & Country

8,838

11,981

-26%

-26%

90,453

112,424

-20%

-20%

CHRYSLER BRAND

43,650

47,132

-7%

-7%

370,009

407,789

-10%

-9%

Compass

3,625

2,061

76%

76%

28,421

2,768

922%

927%

Patriot

5,081

0

0%

0%

23,367

0

0%

0%

Wrangler

9,464

6,002

58%

58%

83,944

49,202

70%

71%

Liberty

5,387

11,039

-51%

-51%

62,035

90,847

-32%

-32%

Grand Cherokee

12,265

15,129

-19%

-19%

82,827

98,124

-16%

-16%

Commander

5,890

8,012

-26%

-26%

45,615

55,049

-18%

-17%

JEEP BRAND

41,712

42,243

-1%

-1%

326,209

295,990

10%

10%

Caliber

9,320

8,877

5%

5%

74,004

59,758

23%

24%

Avenger

5,989

0

0%

0%

50,830

0

0%

0%

Charger

7,846

10,461

-25%

-25%

80,225

77,540

3%

3%

Viper

1

122

-99%

-99%

324

1,003

-68%

-68%

Magnum

1,087

5,247

-79%

-79%

18,714

28,978

-36%

-35%

Dakota

4,620

8,891

-48%

-48%

37,188

56,856

-35%

-35%

Ram P/U

32,309

34,177

-5%

-5%

246,878

250,144

-2%

-1%

Caravan

9,548

13,241

-28%

-28%

120,055

151,858

-21%

-21%

Durango

3,284

5,553

-41%

-41%

34,661

47,765

-28%

-27%

Nitro

6,931

0

0%

0%

48,745

0

0%

0%

Sprinter

1,906

2,267

-16%

-16%

9,704

14,489

-33%

-33%

DODGE BRAND

82,841

89,790

-8%

-8%

722,806

755,281

-5%

-4%

 

 

 

TOTAL CHRYSLER LLC

168,203

179,165

-6%

-6%

1,419,024

1,459,060

-3%

-3%

 

 

 

          TOTAL CAR

41,221

34,896

18%

18%

367,481

360,691

1%

2%

          TOTAL TRUCK

126,982

144,269

-12%

-12%

1,051,543

1,098,369

-5%

-4%

Selling Days

27

27

 

 

205

204

 

 

Global Sales Reporting & Analysis
September 4, 2007


Contact Information

Welcome to the FCA US media site.

Search Keywords:
Keywords to exclude:
Please Select Media Type:
Executive Bios
Executive Speeches
Fact Sheets
Media Advisories
Plant Fact Sheets
Press Kits
Press Releases
Product Pricing
Specifications
Special Reports
Statement In Response
Search All News
Production Period:
Results per page:
Sort by: