November 22, 2018 , Auburn Hills, Mich. - The Ram Truck brand joins and pays homage to the millions of Americans coming together this Thanksgiving Day in its new video “Thanksgiving Grace,” airing for the first time on television on Thursday, Nov. 22, during the 92nd annual Macy’s Thanksgiving Day Parade on NBC. The spot, which will air on broadcast as a 30-second commercial, will also run during the traditional holiday NFL football game on CBS. An extended 60-second version of “Thanksgiving Grace” can be viewed on the Ram brand’s official YouTube channel.
 
“Thanksgiving Grace” features a family celebrating the holiday, as the father reflects on all for which he is thankful. He recites the values of kindness, courage, beauty, confidence, and the love of his children and his wife. The spot ends with the tagline “Make the Next Generation Even Better. That’s Our Job. Happy Thanksgiving.”
 

“Thanksgiving Grace” is the second in a series of "Next Generation" videos from the Ram Truck brand. The first spot "School Talk," which debuted as part of Father’s Day observance, reinforces the importance of fatherhood and being a role model for children. The extended 60-second version of “Thanksgiving Grace” will run on the brand’s official YouTube channel. “Thanksgiving Grace” will also run across the brand’s social channels, including Facebook, Twitter and Instagram.
 
Ram is the official truck of the Macy’s Thanksgiving Day Parade and, for the fourth consecutive year, more than 20 Ram trucks will be towing all the floats. This year’s parade is unique as two Ram trucks will be fully wrapped to match the float designs of the new Splashing Safari Adventure by Kalahari Resorts and Conventions and Mount Rushmore’s American Pride by South Dakota Department of Tourism. Also, for the first time, Macy’s most famous float of Turkey Tom will be built on top of a Ram truck, leading the entire parade. The parade is broadcast live Thursday, Nov. 22 on NBC, beginning at 9 a.m. in all time zones.

“On a day that millions join together with family and friends, it is an honor to continue to align the Ram brand with such an iconic American event as the Macy’s Thanksgiving Day Parade,” said Reid Bigland, Head of Ram Brand. “As our 2019 Ram trucks lead the parade, we celebrate the achievements of every person who puts their best foot forward at work every day, and for whom we continue our commitment to build the most efficient, durable and technologically advanced trucks in the market.”

In total, Ram provided the Macy’s Parade with 65 trucks and Ram ProMaster commercial vans, many of which are used for behind-the-scenes functions leading up to the parade start. Ram will not only help transport the larger-than-life floats down the Parade route, but will also assist in moving other Parade materials needed to produce the annual spectacle, from tool containers to costumes and much more, in the lead up to the start of the procession on Thanksgiving Day.

Continuing on the parade route, the Ram Truck brand will be heading to the 2018 Nashville Christmas Parade on Saturday, Dec. 1, benefitting the Monroe Carell Jr. Children's Hospital at Vanderbilt. As the title sponsor of the parade, Ram trucks will tow all of the parade floats, including the life-size gingerbread float constructed by the brand and revealed in the Ram brand’s "Ginger Builders" 30-second video.

“Thanksgiving Grace” was created in partnership with Austin-based agency GSD&M.

About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
 
That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
 
With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.
 
Ram continues to outperform the competition and sets the benchmarks for:
  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road

Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.

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