FCA Canada: Dodge//SRT Shakes Things Up With New Heritage-inspired Options

Dodge//SRT continues to offer the ultimate in customization from the factory with the all-new Shakedown Package and iconic paint colours B5 Blue and Plum Crazy
  • The all-new Shakedown Package is now available on Challenger R/T Shaker and 392 HEMI® Scat Pack Shaker, adding a new Alpine audio system, white-face gauges on the instrument cluster and unique asymmetrical black racing exterior stripes – inspired by the 1971 Dodge Shakedown Challenger concept first shown at the 2016 SEMA show
  • Originally debuting in 1969 and 1970, respectively, B5 Blue and Plum Crazy hues span several generations of muscle-car collectors and enthusiasts and have been signature Dodge muscle car colours ever since
  • Iconic B5 Blue and Plum Crazy exterior paint colours available on all Charger models and Challenger T/A and T/A 392 models (all other Challenger models late availability)
March 8, 2018 , Windsor, Ontario -  Dodge//SRT answers enthusiast demand with a wide variety of models, trims, engines, packages and some of the most recognizable high-impact and heritage hues designed to flaunt the legendary Dodge performance attitude. For the latest in customization on Challenger R/T Shaker and 392 HEMI® Scat Pack Shaker models, the all-new Shakedown Package is added to the vast array of stripe options available on Challenger.
 
“Dodge//SRT has a rich history of using iconic heritage and high-impact colours and unique graphics to make our vehicles look custom, straight from the factory,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and Fiat – FCA North America. “Whether a customer remembers B5 and Plum Crazy from when they were new in the ‘60s and ‘70s or they’re a new customer today, these paint colours and unique Shaker stripes stand out in the crowd and speak to our customers’ passion for their cars and their love of the Dodge and SRT brands.”
 
Uniting old-school muscle and modern styling, the Shakedown Package adds unique asymmetrical black racing stripes that flow up and over the rear decklid and roof, then around the Shaker hood scoop, white-face gauges on the instrument cluster and an upgraded Alpine audio system. With the upgraded audio system, the R/T Shaker and 392 HEMI Scat Pack Shaker receive nine premium speakers and a 506-watt amplifier. The Shakedown Package was inspired by the 1971 Dodge Shakedown Challenger that debuted at the 2016 SEMA show.
 
The Shakedown Package is available on the following Challenger models with all exterior colours for a Canadian Manufacturer’s Suggested Retail Price (MSRP) of $1,195:
 
Challenger R/T Shaker:
  • Powered by the 5.7-litre HEMI V-8 engine with up to 375 horsepower paired to a standard TorqueFlite eight-speed automatic transmission with available paddle shifter or optional six-speed manual transmission
 
Challenger 392 HEMI Scat Pack Shaker:
  • Powered by the 6.4-litre HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower paired to a standard paddle-shifting TorqueFlite eight-speed automatic transmission, or available with the six-speed manual transmission

New for 2018, B5 Blue and Plum Crazy exterior paint colours are now available on all 2018 model-year Chargers and Challenger T/A and T/A 392 models (all other Challenger models late availability), bringing a sense of nostalgia and powerful bursts of colour to highways and dragstrips across the country.
 
Since 1969 and 1970, B5 Blue and Plum Crazy have been two of the most desired paint colours for the Dodge Challenger and Charger. Enthusiast demand is being answered with the return of these two iconic colours – as the signature paint colour is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Factor in the widest performance range ever for the 2018 Challenger and Charger lineup and it’s a perfect time to paint the Dodge brand’s iconic muscle car arsenal with these nostalgic colours.
 
Most car shows or classic car auctions show examples of these colours that rolled out of the factory more than 40 years ago. Known as High Impact Paint (HIP), the roster included names such as Panther Pink, HEMI Orange, Top Banana, Sassy Grass, Go Mango and Plum Crazy.
 
About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is FCA North America’s mainstream performance brand, and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
 
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the company in 1914. Their influence continues today. New for 2018, the 840-horsepower Dodge Challenger SRT Demon, the fastest quarter-mile production car in the world and most powerful muscle car ever, is taking the world by storm, along with the new 2018 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV, and the 707-horsepower Dodge Challenger SRT Hellcat Widebody. These new SRT ultimate performance models join a brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger, including the 707-horsepower Challenger SRT Hellcat and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.
 
FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 97th anniversary in 2022. FCA Canada is a wholly owned subsidiary of FCA, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA Canada has approximately 440 dealers that sell Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo products, as well as SRT performance products. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid, Chrysler Voyager and Chrysler Grand Caravan (Windsor) and Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.  
 

Contact Information

LouAnn Gosselin
Office: (519) 973-2253
Cell: (519) 984-2600
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