Dodge Resurrects the Demon: Teaser Video No. 13 – ‘Fuel’

  • “Fuel,” the 13th video in the 2018 Dodge Challenger SRT Demon pre-reveal teaser campaign, launches today
  • "Judgement Day" bonus video will be unlocked Friday, April 7, at www.ifyouknowyouknow.com
  • Dodge’s new ultimate performance halo to be unveiled Tuesday, April 11, during 2017 New York International Auto Show week
  • Fans should visit www.ifyouknowyouknow.com for live webcast of SRT Demon reveal event April 11 at 7:30 p.m. EDT and review weekly updates and download sharable content
  • Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels
  • Use hashtag #DodgeDemon to be a part of the next chapter in the Dodge performance story
April 6, 2017 , Auburn Hills, Mich. -  Every part of the 2018 Dodge Challenger SRT Demon – from the supercharged HEMI® V-8 to the Air Grabber hood to the single-seat interior to the sticky Nitto street-legal drag race tires – is optimized for one mission: dominate street and strip.

That single-minded focus even extends to the fuel system, as shown in the newest teaser video, “Fuel,” unlocked April 6 at www.ifyouknowyouknow.com.

The Challenger SRT Demon is the first ever, factory production car designed to run on either track-preferred 100+ high-octane unleaded fuel or 91-octane unleaded fuel on demand. The track preferred high-octane fuel is readily available at select gas stations, specialty shops and drag strips.

The keys to unleashing the SRT Demon’s full fury are in the Demon Crate shipped separate: Direct Connection Performance parts that include a new powertrain control module (PCM) calibrated for the high-octane fuel and a new switch bank for the center stack that includes a high octane button.

The SRT Demon leaves the factory with a PCM configured for premium unleaded pump gasoline, which delivers top level performance.

The switch to the Direct Connection controller enables the supercharged HEMI engine to extract the maximum power from the knock-resistant high-octane fuel by optimizing spark timing. Drag racers will see big changes in elapsed time (ET) with the high-octane fuel.

Mixing high-octane unleaded and premium unleaded fuels in the tank won’t hurt the SRT Demon’s engine, but the high-octane function won’t activate if the combined fuel octane is too low. A message in the gauge display tells the driver the car will use the premium fuel calibration until the engine is shut off and restarted. How does the car know? The controller monitors the engine’s knock sensors.

There will be plenty of fuel available: The SRT Demon carries dual fuel pumps (vs. one pump in the Challenger SRT Hellcat), and larger fuel injectors using higher rail pressure.

Fans should visit www.ifyouknowyouknow.com to watch “Fuel” and "Judgement Day" as well as the other 2018 Dodge Challenger SRT Demon videos. Remember, nothing is a coincidence and everything means something.
 
Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels.

The 2018 Dodge Challenger SRT Demon story, so far:
 
Leading up to the New York reveal on Tuesday, April 11, Dodge launched its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
 
The videos are:
All videos in the series are featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the final chapter arrives with the unveiling of the 2018 Dodge Challenger SRT Demon in New York City on Tuesday evening, April 11, prior to the New York International Auto Show.

The reveal event will be webcast live for all to watch at www.ifyouknowyouknow.com.
 
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
 
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world’s quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

Contact Information

Dan Reid
Office: (248) 512-0366
Cell: (248) 202-7697
Kristin Starnes
Office: (248) 512-0889
Cell: (248) 202-9906
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