March 15, 2017 , Auburn Hills, Mich. - Ram Commercial today announced two new programs to assist commercial upfitters, dealers and customers in viewing, certifying and installing a wide array of truck-mounted products. Ram Augmented Reality Upfit Configurator and Q Pro, combined with the industry’s greatest ease of adaptation, give Ram Commercial an upper hand on the competition.

“The commercial truck segments rely heavily on customer options, reliability and ease of conversion and no one does it better than Ram,” said Mike Manley, Head of Ram Brand, FCA - Global. “As part of continued improvement, Ram Commercial addresses all three areas with the introduction of Ram Augmented Reality Upfit Configurator and Q Pro while maintaining industry leadership for ease-to-upfit on our Chassis Cab trucks and ProMaster vans.”

Introduced late last year, the Ram Augmented Reality Upfit Configurator is a computer-generated visual program allowing upfitters and dealers to virtually showcase a number of solutions to customers. Prospective buyers have the opportunity to virtually walk around the vehicle and even view inside to assess the various options via computer simulation. Originally offered on the Ram ProMaster full-size van, the configurator has now expanded to the Ram ProMaster City and the entire Ram Chassis Cab line (3500, 4500 and 5500).

Ram Commercial has officially launched Q Pro, a new qualification process for upfitters to certify their product with Ram Engineering. Q Pro allocates Ram Engineering resources to survey, make recommendations and certify upfitter products. Once certified, the upfitter can use Ram’s Q Pro co-brand to help market their product, and customers can rest assured their new truck and upfit meet the highest standards, including:
  • Quality, reliability and durability
  • Regulatory compliance
  • Standardized process controls
  • Warranty and continuous improvement

The commercial vehicle market is competitive and the Ram Chassis Cab truck line is designed and engineered with the upfitter in mind. The Ram 3500, 4500 and 5500 are the easiest Chassis Cab trucks in the market to upfit, period.

The following features outline Ram Commercial’s claims:

Ram Chassis Cab 3500, 4500 and 5500
  • Industry standard Cab-axle (CA) lengths and frame width
  • No DEF tank relocation required
  • Flat frame rails
  • Vehicle system interface module (VSIM) to communicate with aftermarket modules
  • Left- or right-side power takeoff (PTO) capability
  • Largest-in-class brakes
  • Electronic stability control (ESC) on all models
  • Best-in-class fuel tank capacity of 74 gallons

Ram ProMaster vans
  • Vertical interior walls
  • Lowest load floor
  • Predrilled holes for ease of upfit
  • Best-in-class standard V-6 horsepower
  • Best-in-class turning diameter
  • Best in class standard interior cargo height

Ram Commercial lineup
With growing sales, the Ram Truck brand continues to win new customers. The brand has emerged as a leader by investing in new products, infusing them with durable powertrains, robust chassis, new technology and features that further enhance their capabilities while delivering low total cost of ownership. Commercial truck and van customers have a demanding range of needs and require their vehicles to work. The Ram 1500, 2500 and 3500 pickups; 3500, 4500 and 5500 Chassis Cabs; Ram C/V and Ram ProMaster vans are designed to deliver a total package.
 
About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
 
That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
 
With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.
 
Ram continues to outperform the competition and sets the benchmarks for:
  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road

Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.

Follow Ram and FCA US news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Ram Truck brand: www.ramtrucks.com
Ram Zone blog: http://blog.ramtrucks.com
Facebook: www.facebook.com/RamTrucks and https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/ramtrucks and  www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/RamTrucks and www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/RamTrucks and www.youtube.com/fcanorthamerica