FCA Canada: 2017 Ram 1500 Earns Triple Crown, Again Winning Canadian Truck King Challenge

  • For the third time in a row, Ram 1500 won both the ½-ton truck category and the overall Canadian Truck King title, based on points and votes amassed amongst 11 entries
  • Powered by the award-winning 5.7-litre HEMI® V-8, Ram 1500 retains its Canadian Truck King title despite renewed competition
  • Ram 2500, powered by the award-winning Cummins Turbo Diesel, won the ¾-ton category
  • Now in its 10th year, Canadian Truck King Challenge is an established, multi-day, third-party testing event of pickup trucks and commercial vehicles
  • Ram Trucks are Canada’s longest-lasting line of pickups and the fastest-growing truck brand in Canada
October 24, 2016 , Windsor, Ontario - For the third time in a row, the Ram 1500 has been crowned the overall winner of the Canadian Truck King Challenge.
Now in its 10th year, the Canadian Truck King Challenge is a rigorous, multi-day, third-party event that sees pickup trucks and commercial vehicles tested head-to-head in an apples-to-apples series of exercises.
From a base in Kawartha Lakes, Ontario, a group of seven expert judges from across Canada with over 200 years of combined truck testing experience put all of the entrants through intensive, real-world evaluations over almost 4,000 km, with a focus on capability, fuel consumption and features. Testing included up to 1,814 kg (4,000 lbs.) of payload hauling, 6,803 kg (15,000 lbs.) of towing and assessing off-road capability.
The 2017 Ram 1500 earned the ½-ton and overall Canadian Truck King Challenge titles by outscoring the 10 other entered pickups from mid-size to one-ton full-size and including new and refreshed competitors.
Claiming the crown again marks a three-time Truck King win for Ram 1500. In the two previous competitions, Ram 1500s powered by the segment-exclusive 3.0-litre EcoDiesel V-6 engine were entered. For 2017, Ram Truck Canada was asked to enter its volume model: a Ram 1500 Crew Cab Sport 4x4, powered by the 5.7-litre HEMI® V-8, a six-time winner of Ward’s Automotive “10 Best Engines.” This time, the HEMI-powered 1500 overcame a trio of all-new or refreshed light-duty half-ton rivals.
Further, the heavy-duty Ram 2500 also earned the number-one spot in the 3/4-ton category of the Canadian Truck King Challenge. Powered by the 6.7-litre Cummins Turbo Diesel engine, it is already part of Canada’s best-selling line of diesel pickups and won the segment over an all-new competitor.
“Seeing Ram 1500 take the overall crown at the Canadian Truck King Challenge for a record third time is an incredible endorsement of its breath of capability and class-exclusive features,” said Reid Bigland, President and CEO, FCA Canada. “The pickup truck segments are incredibly competitive. Truck King’s real-world, seven-person evaluation shows Canadians the best of the breed and we’re honoured that Ram 1500 is again on top, with Ram 2500 winning its category strongly as well.”
Ram Trucks are Canada’s longest-lasting line of pickups and the fastest-growing truck brand in the country. The Ram 1500 is the most fuel efficient full-size pickup ever with fuel economy as good as 8.0 L/100 km (35 mpg) highway when equipped with the 3.0L EcoDiesel V-6, and offers class-exclusive features like the available Active-Level™ Four-Corner Air Suspension and RamBox® Cargo Management System.
Ram 2500 and 3500 are Canada’s most durable heavy-duty diesel pickups, offering available, class-exclusive Auto-Level Rear Air Suspension, a class-exclusive coil spring rear suspension on Ram 2500, class-exclusive Ram Active Air technology for the Cummins Turbo Diesel engine, and best-in-class cargo versatility with the class-exclusive RamBox Cargo Management System. The Ram Heavy Duty lineup also features the newly redesigned Ram Power Wagon, Canada’s most capable full-size off-road pickup.
Said Howard Elmer, founder and director of the Canadian Truck King Challenge: “The Canadian pickup truck market is very competitive and getting more so…. It's this level of fierce competition that results in good trucks and great choices for Canadian buyers. Ram, our 2017 winner, has been one of these constantly improving trucks. Its overall high score, awarded by the panel of automotive journalist judges, speaks to the hard work the engineers at Ram have invested in its pickups. Congratulations again to the 2017 Ram 1500 5.7L Hemi powered pickup.”
About FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 93rd anniversary in 2018. FCA Canada is a wholly owned subsidiary of FCA US LLC, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies.  FCA Canada has approximately 440 dealers and sells Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid and Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.  

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