Dodge Announces Sponsorship of Innovative M1 Concourse, Including Viper ACR Being Named Official Pace Car of the New Car Enthusiast Destination

  • Dodge presence at track includes Viper GTS and Charger SRT Hellcat and Challenger SRT Hellcat vehicles in M1 Performance Fleet
June 17, 2016 , Auburn Hills, Mich. - Dodge and M1 Concourse announced today a Dodge sponsorship of the new development, located in Pontiac, Mich., which includes the Viper ACR being named the “Official Pace Car” of M1 Concourse.
 
The innovative new car enthusiast site is destined to be a central gathering place for the Metro Detroit car scene.
 
“M1 is a community for car enthusiasts,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. “As enthusiasts ourselves, Dodge feels this is the perfect place to give passionate car buffs a chance to drive our ultimate performance vehicles – the Dodge Viper and the 707-horsepower Dodge Challenger and Chargers. And it makes perfect sense for the ultimate street-legal track car – the Dodge Viper ACR – to be M1’s Official Pace Car."
 
In addition to the Dodge Viper ACR serving as the “Official Pace Car” of M1 Concourse, Dodge will have a significant presence throughout the property, which includes a four-acre outdoor event venue with a 2.5-acre skid pad and the 1.5-mile state-of-the-art Champion Motor Speedway.
 
Dodge is providing two Viper ACRs that will be utilized at all track events, including driving schools and M1 Motorsports Club events. Dodge is also contributing Dodge Viper GTS, and Dodge Charger SRT Hellcat and Challenger SRT Hellcat vehicles to the M1 Performance Fleet. 
 
M1 Performance Fleet vehicles will be accessible to members of the M1 Motorsports Club and will be utilized in a variety of driving schools open to the public, as well as prominently exhibited at the many planned events. The first official M1 track event is scheduled for June 25.
 
“We are thrilled to have Dodge as our first official fleet partner at M1 Concourse. The vehicles Dodge is providing reflect the essence of the Detroit car culture and our club members and visitors will experience them in the perfect environment, where their full capabilities can be safely enjoyed,” said Brad Oleshansky, Founder and CEO of M1 Concourse.

About M1 Concourse
M1 Concourse will be both a private club and public destination designed to leverage the passion of the largest concentration of car enthusiasts in the world. The community of private garages will accommodate more than 1,000 classic cars set along a 1.5-mile performance track. A large portion of the project is open to the public, where people can enjoy restaurants, a walkable village of auto-focused businesses and year-round programming, including car shows, concerts, product demonstrations and more. The idea for M1 Concourse grew directly and organically from the needs of the local auto enthusiast community. Complete details can be found at www.m1concourse.com.
 
About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is FCA North America’s mainstream performance brand, and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
 
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the company in 1914. Their influence continues today. New for 2018, the 840-horsepower Dodge Challenger SRT Demon, the fastest quarter-mile production car in the world and most powerful muscle car ever, is taking the world by storm, along with the new 2018 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV, and the 707-horsepower Dodge Challenger SRT Hellcat Widebody. These new SRT ultimate performance models join a brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger, including the 707-horsepower Challenger SRT Hellcat and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.
 
Follow Dodge, SRT and FCA US news and video on:  
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YouTube: www.youtube.com/dodge or www.youtube.com/fcanorthamerica 

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