March 18, 2015 , Auburn Hills, Mich. - Ram, the “Official Truck” of the Academy of Country Music Awards, is inviting its owners and their trucks to help the brand break a Guinness World Records™ title for the largest parade of pickup trucks. The event is being held to honor the 50th anniversary of the ACM Awards, which will be broadcast live for the first time ever from AT&T Stadium in Arlington, Texas, Sunday, April 19, at 8 p.m. Eastern time/5 p.m. Pacific time on CBS.

Five-hundred truck slots are available for the “Ram Truck Round-up” parade taking place Saturday, April 18, at AT&T Stadium in Arlington. Ram truck owners can reserve their place in history by registering at www.ramroundup.com. Each participating Ram truck will receive up to two tickets for Saturday’s ACM Party for a Cause Festival featuring live performances by an outstanding lineup of top country music artists.

A $50 deposit for each ACM Party for a Cause Festival ticket is required to hold a place in the parade, which will be refunded to participants in cash when they check in at the event.

“Everything is always bigger in Texas and Ram, America’s fastest-growing truck brand, is making sure this year’s ACM Awards celebration in Arlington will prove this once again,” said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA – North America. “The ‘Ram Truck Round-up’ is a once-in-a-lifetime opportunity for our loyal truck owners to be a part of a special record-breaking rally and pickup parade in the largest truck market in the country.”

Ram Truck Round-up Specifics
The Ram Truck Round-up is open to Ram truck owners exclusively. Registered participants must arrive at AT&T Stadium between 7:30-10 a.m. Central time as gates will be closed after 10 a.m. All attendees, including drivers and one guest, must be at least 16 years old and the drivers must have a valid driver’s license or photo ID that matches the advance registration information. Additional information is available at www.ramroundup.com.

Entertainment at the Ram Truck Round-up will include a special car-crushing appearance by the Raminator monster truck and a chance to meet nine-time Monster Truck Racing Association Driver of the Year Mark Hall. Participants also will receive VIP access to special offers from Ram partners and the first 100 Ram trucks to arrive will receive additional partner giveaways. Expected Ram partners include Bosch Power Tools, Mossy Oak, Tucker Hibbert, Ram Rodeo and Drury Outdoor.

Light breakfast items will be available free for guests who arrive early. No outside food or alcohol is permitted.

ACM Party for a Cause
Ram Truck Round-up participants receive tickets for Saturday’s ACM Party for a Cause Festival. The two-day outdoor music event, taking place Friday, April 17, and Saturday, April 18, at Globe Life Park in Arlington, will include multiple stages for ongoing live country music performances, interactive experiences, a family-friendly country marketplace with vendors from around the country and much more. Country music icons, including many 2015 ACM Award nominees, are set to perform. The festival also will be taped for a two-hour special “ACM Presents: Superstar Duets!,” which will air on Friday, May 15, on CBS. Additional information on the event is available at ACMcountry.com.

This is the sixth consecutive year that the Ram Truck brand has partnered with and been the "Official Truck" of the ACM Awards. Ram Trucks' involvement has evolved over the years. This year, Ram is the sponsor of the Ram Lone Star Stage at the ACM Party for a Cause Festival and is running a national radio promotion where winners receive trips to Dallas for the ultimate ACM weekend experience. In addition, Ram promotes the ACM Awards and ACM Party for a Cause Festival through social media, as well as television and digital advertising.

About the Academy of Country Music Awards
The 50th Academy of Country Music Awards is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry. The show is produced for television by Dick Clark Productions, Inc. and will broadcast from AT&T Stadium in Arlington, Sunday, April 19, at 8 p.m. live Eastern time/delayed 8 p.m. Pacific time on CBS. Allen Shapiro, Mike Mahan, R.A. Clark and Barry Adelman are executive producers.  Bob Romeo is executive producer for the Academy of Country Music.
 
About Guinness World Records
Guinness World Records (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, more than 132 million copies, and 3 million e-books, have been sold in 20 languages, in more than 100 countries. Since then, the internationally renowned brand also is available across a number of platforms; Guinness World Records global television shows are watched by more than 750 million viewers annually, more than half a million subscribe to the GWR YouTube channel, the global website receives 14 million viewers annually and has more than 8 million fans on Facebook. 
 
About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
 
That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
 
With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.
 
Ram continues to outperform the competition and sets the benchmarks for:
  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road

Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.

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