March 20, 2014 , Auburn Hills, Mich. - With spring just around the corner, it’s time to hit the road, and that’s exactly what the Dodge brand is doing with a nationwide “Dodge Power Rallye Tour” kicking off this weekend in southern California, including a March 22 stop at the ninth annual Spring Festival of LX vehicles in Irvine, Calif.

Dodge is showcasing its full lineup of 2014 vehicles – Charger, Challenger, Dart, Durango, Grand Caravan and Journey – as well as special edition vehicles and the Dodge Charger SRT and Dodge Challenger SRT, at more than 50 event locations across the country. Most “Dodge Power Rallye” events will feature test drives and all will include vehicle displays, interactive games where consumers can win prizes and an opportunity to enter the 2014 Chrysler Group National Giveaway for a chance to win $45,000 toward the purchase of any eligible Chrysler Group vehicle.

“Dodge, recognized by Fast Company(1) as one of the ‘World’s 50 Most Innovative Companies,’ is celebrating its 100th anniversary this year,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. “What better way for consumers to experience firsthand the best-in-class features, performance, fuel economy, and technology of our 2014 Dodge lineup, than to bring the vehicles right to them.”

The “Dodge Power Rallye Tour” will crisscross the country from now through mid-September, stopping at significant events and locations, such as car club gatherings, cruise nights, outdoor concerts and festivals, state fairs, shopping centers and trendy neighborhood locations. Examples include Viva Las Vegas Rockabilly Weekender (4/17-19), Taste of Omaha (5/30-31), the Cars at Carlisle show in Carlisle, Penn., (7/1-13), Ohio State Fair (7/23-24), Michigan’s Woodward Dream Cruise (8/16) and the 10th Annual Indianapolis Theatre Fringe Festival (8/21), as well as select Motley Crue concert tour dates. (Dodge is presenting sponsor of Motley Crue’s “Final Tour.”)

The test drives will also feature special edition vehicles, such as the Dodge Charger R/T 100th anniversary model, Dodge Challenger R/T Shaker, Dodge Grand Caravan SXT 30th anniversary edition and Dodge Journey Crossroad.

Some events will include a Dodge 100th Heritage Wall chronicling a century of brand innovations, a technology tent, special edition Dodge vehicles and a Dragster Thrill Ride, allowing consumers to experience high-performance acceleration in a specially modified factory-built 2014 Challenger R/T outfitted with a Mopar Scat Pack 3 performance kit, giving enthusiasts the ride of their lives. The specially modified vehicle provides the perfect example of what the avid weekend warrior can do with their Dodge Challenger using factory-backed, hassle-free Mopar performance parts.

 
(1) The Dodge brand has been recognized by Fast Company as one of the "World's 50 Most Innovative Companies" in the magazine's Most Innovative Companies issue (March 2014) and online at www.fastcompany.com/MIC.
 
About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
 
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car reaching 0-60 miles per hour (mph) in 3.4 seconds and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph. Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat with its more powerful 717-horsepower engine, the Challenger R/T Scat Pack Widebody, which features fender flares from the SRT Hellcat Widebody and adds 3.5 inches of width to Scat Pack’s footprint, as well as and the new Challenger R/T Scat Pack 1320. Infused with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon, the Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer.  The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs. fills out the brands’ performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.
 
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