Mossy Oak® Edition Returns to Ram Lineup

January 9, 2014 , Auburn Hills, Mich. - After a brief, one-year hiatus, the Ram 1500 Mossy Oak® Edition is returning to the truck brand’s model lineup.
 
Updated for 2014, the Mossy Oak Edition will now be available for the first time with the RamBox Cargo Management System, in both 6-ft.-4-in. and 5-ft.-7-in. bed lengths.
 
Originally introduced to the Ram Truck family in 2011, the Mossy Oak Edition is designed for enthusiasts who are passionate about the great outdoors.

The 2014 Ram 1500 Mossy Oak Edition will further extends the multi-tiered relationship between the Ram Truck brand and America’s top camouflage brand.

“Ram Truck is focused on the needs and wants of truck buyers,” said Reid Bigland, President and CEO - Ram Truck Brand, Chrysler Group LLC. “Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors.“

Ram 1500 owner demographics illustrate a love for the outdoors: 30 percent hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers.

"The Ram Truck brand has been a great partner to Mossy Oak," said Ronnie "Cuz" Strickland, EVP of Mossy Oak. "The people there love trucks, but they’re also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them."

The Mossy Oak Edition Ram 1500’s bedcaps and tailgate are covered in Mossy Oak Break-Up Infinity® camouflage pattern and the Mossy Oak logo is prominently displayed on the rear quarter panels. Break-Up Infinity-patterned lower cladding is also available.

Inside, the center column of the Ram’s instrument panel is finished in Mossy Oak Break-Up Infinity, as are the door panel inserts. The Mossy Oak logo is embroidered on the four primary headrests. Buyers also can opt for Espresso Tuscany-colored Katzkin Leather seats with Mossy Oak seatback embroidery.

The Ram Mossy Oak Edition is available exclusively as a Ram 1500 4x4 Crew Cab model, and is based on the popular Ram Outdoorsman.

Ram Mossy Oak Edition available colors include Black, Black Gold Pearl and Prairie Pearl monotone exterior, paired with Canyon Brown and Frost Beige interior.

Ram Mossy Oak Edition trucks will arrive in dealerships in early 2014. Ram Mossy Oak Edition pricing starts at $39,985, plus $1,195 destination charge.

Ram and Mossy Oak
Ram Trucks and Mossy Oak brand camouflage are partners in a multiyear, multifaceted program aimed at America's outdoor enthusiasts.

The Ram Truck brand is a major sponsor of Mossy Oak-produced television shows airing on the Outdoor Channel and the Pursuit Channel. In addition to commercial slots, Ram Trucks are utilized by and featured in many of the shows.

Ram Truck is a full or presenting sponsor of:
  • Hunting the Country, Outdoor Channel (Tuesdays at 9 p.m. ET)
  • Turkey Thugs (1Q/2Q) / Deer Thugs (3Q/4Q), Pursuit Channel (Mondays at 9 p.m.)
  • Inside the Obsession, Pursuit Channel (Sundays at 9 p.m.)
  • Gamekeepers, Pursuit Channel (Wednesdays at 9 p.m.)
 
Ram is the official truck of Mossy Oak and Mossy Oak is the official camo pattern of Ram Trucks.

About Haas Outdoors
Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoors people. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, GameKeepers and Mossy Oak Properties.

The Ram Truck previously announced its sponsorship of Pursuit Channel's "True North Wednesday." Pursuit Channel’s True North Wednesday programming block features shows -- such as Mossy Oak’s "Fist Full of Dirt" -- that focus on the conservationist aspects of hunting.

The True North Wednesday programming block airs from 7 to 10 p.m. ET. The block includes programming from Mossy Oak, the National Wild Turkey Federation (NWTF), the Quality Deer Management Association (QDMA) and other conservation-minded producers.

 
About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with trucks that are proven to last.

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
 
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
 
Ram continues to beat the competition in the most sought-after titles:
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road
  • Highest owner loyalty of any half-ton pickup
  • Highest torque ever – 930 lb.-ft. with Ram 3500  Cummins Turbo Diesel
  • Highest 5th wheel towing capacity – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Best-in-class fuel economy and longest range with exclusive EcoDiesel – 27 mpg with Ram 1500
  • Best-in-class gas towing – 16,320 pounds with Ram 2500
  • Highest snow plow rating – Ram 2500 and 3500
  • Most luxurious trim available in pickups with Ram Tungsten Limited Edition
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Follow Ram and FCA US news and video on:
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