Chrysler Brand Creates Powerful ‘Road to Greatness’ Commercial That Reminds Us Integrity Still Matters

New 30-second and 60-second spots feature Miguel Cabrera
October 12, 2013 , Auburn Hills, Mich. - The Chrysler brand launched a new television commercial, titled “Road to Greatness,” which will air during Major League Baseball’s upcoming American and National League Championship Series, as well as the World Series. The spot features Miguel Cabrera, MLB’s first Triple Crown winner in over 40 years and the reigning American League Most Valuable Player. 
“In the new advertising, Cabrera reminds viewers that even if you’re heralded as the best pure hitter of your generation, you can never be complacent in your pursuit of perfection,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.
The commercial illustrates the journey youth baseball players must take if they aspire to greatness on the field, by paralleling Cabrera’s hard work and dedication as he hones his craft. #NoShortcuts
This spot is a continuation of the narrative around Detroit and its hometown heroes, who have always been a catalyst for change and had a profound impact on American culture.  The same can be said for the Chrysler brand's approach in striving to build the world's greatest cars, and taking pride in being “Imported From Detroit.” 
“Road to Greatness” was created in partnership by full-service advertising agency, Doner.
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.
For 2018, the Chrysler Pacifica continues to reinvent the minivan segment with an unprecedented level of functionality, versatility, technology and bold styling. The Pacifica Hybrid takes this revolutionary vehicle a step further with its class-exclusive, innovative plug-in hybrid powertrain. It’s the first electrified vehicle in the minivan segment and achieves 84 MPGe in electric-only mode and 33 miles of all-electric range. The 2018 Chrysler 300 lineup delivers on the brand’s promise of iconic and elegant design executed with world-class performance, efficiency and quality – all at an attainable value.
Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated class-leading, high-tech features into its products, including the plug-in hybrid powertrain in the Pacifica Hybrid, the industry-exclusive Stow 'n Go seating and storage system on the Chrysler Pacifica, and the Chrysler 300’s Uconnect 4 system with Apple CarPlay and Android Auto with improved features and an award-winning interface.

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