Chrysler Group Reports September 2004 U.S. Sales Increase 10 Percent

October 1, 2004 , Auburn Hills, Mich. -

  • September Continues Year-Over-Year Sales Increases 11 of Past 12 Months

  • Retail Sales Surge 14 percent
  • Third Quarter 2004 is Fourth Consecutive Quarter of Year-Over-Year Sales Gains
  • Chrysler Brand Quarterly Sales Increase 33 Percent; Posts New Quarterly Sales Record
  • Chrysler 300 Leads Luxury Full-Size Car Segment With 23 Percent Share

Led by a 14 percent surge in retail sales, Chrysler Group reported U.S. sales of 168,744 units for September 2004, an increase of 10 percent over September 2003 when 147,114 units were sold.  September's results mark 11 of the past 12 months that Chrysler Group has achieved positive year-over-year sales gains.  For the fourth consecutive quarter, Chrysler Group has achieved year-over-year quarterly sales increases.  Third quarter results improved to 536,397 units, a 4 percent increase over last year's sales.

All figures are reported on an adjusted basis.  For unadjusted figures, please see the chart at the end of the release. 

"The Florida weather affected the operations of many of our dealers in Florida," said Dilts.  "Several of our dealers and their employees were back to work and open for business soon after the storms ended, allowing us to recover a portion of our sales.  Their dedication to our customers and our products is recognized and appreciated."

The Chrysler 300, which posted sales of 11,163 units, commands a significant slice of the Luxury Full-Size Car segment with a 23 percent share year-to-date. Since its April introduction, the 300 has risen to the top of its segment, outpacing world-class competitors like the Audi A6, BMW 5-Series, Cadillac CTS, Acura RL and Lexus GS430. The Chrysler brand posted sales of 47,473 units, up 43 percent over 2003 sales.  Quarterly sales for the Chrysler brand totaled143,480 units, up 33 percent over year ago sales and setting a new quarterly sales record. 

"The Chrysler 300 absolutely sells itself in the marketplace and is clearly the new standard that other passenger cars are measured against," said Dilts.  "We are seeing excitement and appeal for this vehicle on a global scale since its introduction in the U.S. and overseas."

Strong sales of Dodge Durango, Grand Caravan and Ram Pickup pushed the Dodge brand to post sales of 91,503 units, an increase of 5 percent over last year.  Quarterly sales for the Dodge brand were 291,416 units, down 1 percent.  Durango sales increased 44 percent to 10,828 units, while Caravan including the Stow n' Go equipped Grand Caravan posted sales of 16,892 units, an increase of 30 percent.  The Dodge Ram pickup was the volume leader for the company, posting sales of 33,690 units, an increase of 2 percent.

Early response to the all-new Jeep® Grand Cherokee has been positive as the company prepares for the launch at Jeep Premiere Night on October 21, 2004.  Sales of Jeep brand products are down slightly to 29,768 units or 9 percent as the remaining inventory of current Grand Cherokee units are sold to make way for the 2005 Grand Cherokee products.  Sales of Jeep Liberty posted a sales increase of 15 percent to 12,233 units while Jeep Wrangler sales were 5,307 units, increasing 7 percent over 2003 sales.

"Our nine model product launches this year filled the pipeline with exciting new vehicles customers want to buy with industry-first features like Stow n' Go seating, standard setting designs like the Chrysler 300 and best-in-class trucks like the all-new Dodge Dakota," said Dilts.  "We're going into the fourth quarter with a lineup of America's Hottest Products looking to continue building on our positive sales momentum."

Chrysler Group finished the month with 563,078 units of inventory, or an 83-day supply.

DaimlerChrysler Corporation U.S. Sales Summary Thru September 2004
         Month Sales DR % Vol %        Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change Curr Yr Pr Yr Change Change
Sebring 7,630 6,299 16% 21% 83,724 76,061 10% 10%
Concorde 170 1,328 -88% -87% 3,942 24,557 -84% -84%
300 11,304 1,479 634% 664% 77,013 20,486 274% 276%
Prowler  0 0 0% 0% 0 511 -100% -100%
Crossfire 1,190 578 98% 106% 11,300 2,171 418% 420%
PT Cruiser 9,484 6,305 44% 50% 89,342 83,934 6% 6%
Pacifica 7,564 7,589 -4% 0% 59,418 33,352 77% 78%
Town & Country 10,131 8,185 19% 24% 105,339 111,185 -6% -5%
CHRYSLER BRAND 47,473 31,763 43% 49% 430,078 352,257 22% 22%
Wrangler 5,307 4,770 7% 11% 63,462 51,678 22% 23%
Liberty 12,233 10,253 15% 19% 129,594 118,549 9% 9%
Grand Cherokee 12,228 16,410 -28% -25% 134,591 144,750 -7% -7%
JEEP BRAND 29,768 31,433 -9% -5% 327,647 314,977 4% 4%
Neon 7,308 10,574 -34% -31% 90,530 94,211 -4% -4%
Stratus 7,932 7,117 7% 11% 76,052 78,779 -4% -3%
Intrepid 242 5,127 -95% -95% 7,441 68,557 -89% -89%
Viper 134 110 17% 22% 1,413 1,741 -19% -19%
Magnum 5,150 0 0% 0% 23,016 0 0% 0%
Dakota 8,365 8,285 -3% 1% 85,016 86,731 -2% -2%
Ram P/U 33,690 31,669 2% 6% 328,929 334,149 -2% -2%
Caravan 16,892 12,522 30% 35% 185,375 185,047 0% 0%
Durango 10,828 7,225 44% 50% 103,659 85,308 21% 22%
Ram Van/Wagon 106 1,014 -90% -90% 6,094 18,383 -67% -67%
Sprinter Van 856 275 199% 211% 7,045 1,006 597% 600%
DODGE BRAND 91,503 83,918 5% 9% 914,570 953,912 -5% -4%
             
TOTAL CHRYSLER GROUP 168,744 147,114 10% 15% 1,672,295 1,621,146 3% 3%
     
           TOTAL CG CAR 37,014 32,612 9% 13% 364,305 367,074 -1% -1%
           TOTAL CG TRUCK 131,730 114,502 10% 15% 1,307,990 1,254,072 4% 4%
Selling Days 25 24     230 229    
Global Sales Reporting & Analysis 
October 1, 2004
 

Contact Information

Welcome to the FCA US media site.

Search Keywords:
Keywords to exclude:
Please Select Media Type:
Executive Bios
Executive Speeches
Fact Sheets
Media Advisories
Plant Fact Sheets
Press Kits
Press Releases
Product Pricing
Specifications
Special Reports
Statement In Response
Search All News
Production Period:
Results per page:
Sort by: